1. Sales Promotion

2. SALES PROMOTIONS
Sales Promotions : incentives that encourage customers to buy products and services
Can be used to….
Encourage customers to try a new product
Build awareness and brand loyalty
Increase purchases by current customers

3. TYPES OF SALES PROMOTIONS
Trade Promotions : sales promotion activities designed to get support for a product from manufacturers, wholesalers, and retailers
More money is actually spent on promoting to businesses than to consumers
Consumer Promotions : sales strategies that encourage customers and prospect to buy a product or service
Support advertising, personal selling, and public relations efforts

4. TYPES OF TRADE PROMOTIONS
Promotional Allowances – cash payments or discounts given by manufacturers to wholesalers or retailers for performing activities to encourage sales
Cooperative Advertising - a manufacturer supports the retailer by helping to pay for the cost of advertising its product locally
Slotting Allowances - a cash premium paid by a manufacturer to a retailer to help the retailer cover the cost of placing the manufacturer’s product on the shelves
Sales Force Promotions - awards given to dealers and employees who successfully meet or exceed a sales quota
Trade Shows and Conventions - showcase that show off a particular line of products

5. TYPES OF CONSUMER pROMOTIONS
Coupons – certificates that entitle customers to cash discounts on goods or services
Premiums – low-cost items given to consumers at a discount or for free – they are designed to increase sales by building product loyalty
Deals – short-term price reductions that are marked directly on the label or package

6. MORE CONSUMER PROMOTIONS
Incentives – higher priced products earned and given away through contests, sweepstakes and rebates
Product Samples – a free trail size of a product sent through the mail, distributed door to door, or given away at retail stores – mostly used to introduce new products
Promotional Tie-Ins – (cross-promotion) sales promotional arrangements between one or more retailers or manufacturer

7. EVEN MORE CONSUMER PROMOTIONS
Sponsorship – companies pay a fee to promote its products at or on a set location
Product Placement – consumer promotion that -involves using a brand-name product in a movie, TV show, or sporting event
Loyalty Marketing Programs – (frequent buyer programs) reward customers for patronizing a company
Point-of-purchase Displays – displays designed primarily by manufacturers to hold and display their products – usually located at the cash register , check out, or high traffic areas

8. Class Activity Create 2 Sales Promotions for the School Store
Be creative
Be detailed
List/create a prototype/sample advertisement
completed activity to
Consider the following:
Spring sports just started
New merchandise arriving
Freshmen Expo on March 29th
Students need motivation to buy items this time of year