Joe Louis Barrow, Jr. Executive Director, The First Tee

Presentation Topics Annual Report on the progress of The First TeeAnnual Report on the progress of The First Tee Report on The First Tee National School ProgramReport on The First Tee National School Program Future direction to The First Tee National School ProgramFuture direction to The First Tee National School Program

Mission To impact the lives of young people by providing learning facilities and educational programs that promote character development and life- enhancing values through the game of golf.

Phase II – (January 2001 – December 2005) GOALS Introduce the game of golf and its values to 500,000 young peopleIntroduce the game of golf and its values to 500,000 young people Expand the number of dedicated facilities to 250 (open or in development)Expand the number of dedicated facilities to 250 (open or in development) Establish 500 Affiliate relationships with golf facilities for further access to the game and to The First Tee Life Skills ExperienceEstablish 500 Affiliate relationships with golf facilities for further access to the game and to The First Tee Life Skills Experience

The Report

Participants – As of 10/31/ Thousands Annual Goal Cumulative Goal Annual Participants Cumulative Actual Total

Facilities Opened – As of 10/31/ Annual Goal Cumulative Goal Actual Facilities Opened Cumulative Actual Total 2000

Affiliate Relationships – As of 10/31/04

Snapshots of Information

All of Golf* Golf* Male 66%64%65%75% Female 34%36%35%25% * National Golf Foundation Participant Profile

All of Golf* All of Golf* Caucasian 52% 54% 50% 84% Ethnicity Statistics African American 22% 30% 29% 6% Hispanic American 13% 8% 12% 5% Asian American 9% 5% 5% 4% Other 4% 3% 4% 1% * National Golf Foundation

Age Statistics Ages 9 – 13 61% 60% 52% Ages 14 – 18 22% 20% 24% Ages 5 – 8 17% 20% 24%

Life Skills Educational Experience

Life Skills Research Results The First Tee is having a positive impact on the lives of participantsThe First Tee is having a positive impact on the lives of participants Students who are active in The First Tee learn Life Skills and score better on perceived competency scales than their counterpartsStudents who are active in The First Tee learn Life Skills and score better on perceived competency scales than their counterparts The First Tee created a research instrument that is unique in its ability to gauge young peoples’ Life Skills and might become a valuable too for other youth-service agenciesThe First Tee created a research instrument that is unique in its ability to gauge young peoples’ Life Skills and might become a valuable too for other youth-service agencies

Life Skills Research Results 76% observed an increase in their child’s confidence76% observed an increase in their child’s confidence 74% observed positive changes in their child’s communication skills74% observed positive changes in their child’s communication skills 74% observed positive changes in their child’s acceptance of responsibility74% observed positive changes in their child’s acceptance of responsibility 66% observed a positive change in their child’s social abilities66% observed a positive change in their child’s social abilities 52% reported that their child made better grades in school52% reported that their child made better grades in school Parents:

27 Colleges and Universities currently participating27 Colleges and Universities currently participating Leadership (institutional) Scholarships worth over $1.2 millionLeadership (institutional) Scholarships worth over $1.2 million 13 Scholars to date13 Scholars to date The First Tee Scholars Program

The First Tee is Creating Good Golfers, too! Junior golfers whose qualifying golf score secured them a place in the field at The First Tee Open at Pebble Beach helped their pros by an average of 8.7 shotsJunior golfers whose qualifying golf score secured them a place in the field at The First Tee Open at Pebble Beach helped their pros by an average of 8.7 shots The First Tee participants who were selected to participate in The First Tee Open helped their pros by an average of 6.25 shotsThe First Tee participants who were selected to participate in The First Tee Open helped their pros by an average of 6.25 shots

Economic Impact of The First Tee Participants

New Golfer Spending – Phase II Number of Participants Average Annual Spending* Projected Economic Impact * National Golf Foundation/GOLF 20/20 Enrolled in The First Tee 159,000 $1,041 $165,519,000 Through % 79,500 $1,041 $82,759,500 Non-structured 79,500 $608 $48,336,000 introduction

The First Tee Enterprise $175 million estimated capital investment in facilities$175 million estimated capital investment in facilities $125 million estimated value of donated land$125 million estimated value of donated land $50 million estimated annual operating budgets$50 million estimated annual operating budgets 710 staff, 1,400 volunteers710 staff, 1,400 volunteers

The First Tee Honorary Chairman Former President George Bush Oversight Partners R

Industry Engagement

25 Official Suppliers25 Official Suppliers 32 Promotional Partners32 Promotional Partners 17 Allied Organizations17 Allied Organizations 10 Public Sector Partners10 Public Sector Partners Thousands of Individual ContributorsThousands of Individual Contributors Industry Engagement

10 Chapters of The First Tee piloted Link Up 2 Golf10 Chapters of The First Tee piloted Link Up 2 Golf 150 PGA and 40 LPGA teaching professionals are employed by The First Tee Chapters150 PGA and 40 LPGA teaching professionals are employed by The First Tee Chapters 30 PGA TOUR and 9 LPGA touring professionals are engaged with The First Tee30 PGA TOUR and 9 LPGA touring professionals are engaged with The First Tee Industry Involvement

Benna Cawthorn Director The First Tee National School Program

Focus Statement To establish a lifelong interest in golf by engaging young people in a structured golf curriculum within the physical education setting that promotes personal character development and opportunity to pursue activity and recreation for life.

Platform Make GOLF a part of the school-wide physical education curriculumMake GOLF a part of the school-wide physical education curriculum Train Physical Education Specialists to deliver programTrain Physical Education Specialists to deliver program Create SAFE-FUN-EASY lessons that students enjoyCreate SAFE-FUN-EASY lessons that students enjoy Provide “next steps” into Traditional GolfProvide “next steps” into Traditional Golf

NSP Elements Two Main Program Elements Part 1: School-based ElementPart 1: School-based Element –Curriculum –Equipment –Training Part 2: Traditional Golf ElementPart 2: Traditional Golf Element –Local Programs and Events –Transition

Program Management Local Leadership TeamLocal Leadership Team –School District PE Supervisor School/Teacher SelectionSchool/Teacher Selection Link Families to Traditional GolfLink Families to Traditional Golf –PGA/LPGA and Golf Association Membership List Golf Programs/Activities/EventsList Golf Programs/Activities/Events Links Golf Community to Schools and FamiliesLinks Golf Community to Schools and Families

Pilot ,000 Participants50,000 Participants 8 Markets8 Markets 130 Elementary Schools130 Elementary Schools Evaluation: Peter J. Ryan Consulting

Dr. Peter J. Ryan Peter Ryan Consulting

Presentation Topics Evaluation PurposesEvaluation Purposes Evaluation ActivitiesEvaluation Activities FindingsFindings RecommendationsRecommendations

Evaluation Purposes To identify program strengths and areas for improvement based on feedback from multiple sourcesTo identify program strengths and areas for improvement based on feedback from multiple sources To obtain input from teachers and principals about the curriculum, the equipment, and the instructional challengesTo obtain input from teachers and principals about the curriculum, the equipment, and the instructional challenges To obtain students’ and teachers’ reactions, and gauge their overall response to the programTo obtain students’ and teachers’ reactions, and gauge their overall response to the program To understand how Leadership Teams can better assist teachers and schoolsTo understand how Leadership Teams can better assist teachers and schools

Evaluation Activities (February 15 to July 1, 2004) Structured interviews with regional team leaders, teachers, and principalsStructured interviews with regional team leaders, teachers, and principals A formal review of the curriculumA formal review of the curriculum An objective survey mailed to teachersAn objective survey mailed to teachers An objective survey mailed to principalsAn objective survey mailed to principals Onsite observations of the programOnsite observations of the program Multiple interviews with national leadershipMultiple interviews with national leadership

Findings Initial perceptions of the program were quite positive (equipment, curriculum, instruction, teacher and participant satisfaction)Initial perceptions of the program were quite positive (equipment, curriculum, instruction, teacher and participant satisfaction) The program was successfully implemented in a variety of settingsThe program was successfully implemented in a variety of settings The program has great potential to introduce children to the game of golfThe program has great potential to introduce children to the game of golf

Responses to Selected Items Scale: (1 = not satisfied, negative…5 = completely satisfied, very positive)

Findings Teachers implemented the major program elementsTeachers implemented the major program elements Teachers were still learning how to implement the program at the end of the pilot yearTeachers were still learning how to implement the program at the end of the pilot year Primary concerns were linked to equipment and logisticsPrimary concerns were linked to equipment and logistics Time available for instruction presented challengesTime available for instruction presented challenges Most teachers did not formally assess student progressMost teachers did not formally assess student progress

Findings Regional support influenced the frequency and quality of implementationRegional support influenced the frequency and quality of implementation Transition to the actual game of golf was limitedTransition to the actual game of golf was limited

Recommendations Insure equipment availabilityInsure equipment availability Strengthen regional support resourcesStrengthen regional support resources Systematically expand as regional resources allowSystematically expand as regional resources allow Improve linkages to the “real” game of golfImprove linkages to the “real” game of golf Continue training new teachers and building student assessment strategies into ongoing trainingContinue training new teachers and building student assessment strategies into ongoing training

Summary The National School Program is consistent with a long-term, investment oriented, strategy to grow the gameThe National School Program is consistent with a long-term, investment oriented, strategy to grow the game The program can be successfully implemented in most school settings (the basic design is sound, yet flexible)The program can be successfully implemented in most school settings (the basic design is sound, yet flexible) The program has potential to introduce millions of children to the game of golf in a safe and fun mannerThe program has potential to introduce millions of children to the game of golf in a safe and fun manner

Benna Cawthorn Director The First Tee National School Program

Addressing Pilot Observations EquipmentEquipment TimeTime Student AssessmentStudent Assessment Leadership TeamsLeadership Teams TransitionTransition

Organizational Development GOLF 20/20 National School Golf Program (NSGP) to The First Tee National School Program (NSP)

States and Markets CASan MarcosCASan Marcos CODenver and Colorado SpringsCODenver and Colorado Springs FLBroward, Duval, Escambia, Manatee/Sarasota, Seminole, St JohnsFLBroward, Duval, Escambia, Manatee/Sarasota, Seminole, St Johns GACobbGACobb ILChicagoILChicago NELincolnNELincoln new markets

States and Markets NVClarkNVClark NCAshe, Caldwell, Cleveland, Craven, Jackson, Macon, WakeNCAshe, Caldwell, Cleveland, Craven, Jackson, Macon, Wake OHDublin and ColumbusOHDublin and Columbus PAState CollegePAState College WIMilwaukeeWIMilwaukee new markets

Golf Organizations Participating The First TeeThe First Tee Colorado PGA Section/FoundationColorado PGA Section/Foundation GA State Golf AssociationGA State Golf Association PGA TOURPGA TOUR S. CA Golf AssociationS. CA Golf Association PGA and LPGA Teaching ProfessionalsPGA and LPGA Teaching Professionals

Phase I – (2005 – 2010) GOALS Introduce 2 million students to golf and its valuesIntroduce 2 million students to golf and its values Expand to 130 marketsExpand to 130 markets Establish NSP golf in 4,000 schools’ physical education curriculaEstablish NSP golf in 4,000 schools’ physical education curricula

Participants Thousands M 2.0M Annual Goal Cumulative Goal

Annual Market Goal Cumulative Market Goal Markets

Schools

NSP Expansion Strategy NSP Expansion Strategy Expand to 20 new markets each yearExpand to 20 new markets each year Expand in existing NSP communitiesExpand in existing NSP communities Establish relevancy in each NSP school districtEstablish relevancy in each NSP school district Align with PGA TOUR tournamentsAlign with PGA TOUR tournaments Align with The First Tee Chapters and other junior golf programsAlign with The First Tee Chapters and other junior golf programs Align with LPGA & PGA event marketsAlign with LPGA & PGA event markets Include other golf associationsInclude other golf associations

Action Steps School-Year School-Year Contact Benna Cawthorn, NSP Director Benna Cawthorn, NSP Director

“To the world you might be just one person. But to one person, you just may be the world.” Chuckie Walker, The First Tee of Dallas

“It’s the privilege of being able to affect a life positively every day.” Vincent King, The First Tee of Akron