Partner Use Only | Do Not Present This Slide Presentation Structure Audience: ITE, BDM, ITEN, ITINF Application: Acquisition accounts. Account updates. Flow: minute presentation 1. Efficiency Redefined [slide 3] Highlight the current macro business challenges and the transformation companies are going through post- recession. 2. Only the Efficient Thrive [slides 4-6] Introduce the idea that companies are spending too much on maintenance and not enough on innovation; get buy-in to idea of Enterprise Efficiency. 3. The Efficient Enterprise [slides 7-11] Solutions for the Efficient Enterprise introduction – emphasize shift to delivering solutions and the impact it will have on them as a customer from the client to the cloud. 4. We’ve Done It with Dell and for customers like you [slides 12-15] Demonstrate how Dell has done this or their customers and how you can do it for them as a Dell Partner. Select 2 customer examples from slide 15. 1

Enabling the Efficient Enterprise NAME TITLE

Only the efficient thrive. Efficiency is being redefine by the current economy. 3 Premium on efficiency + Economic uncertainty + Increasing demands on IT + Focus on TCO + Expansion in Emerging Economies Workforce Transformation + Web Mobility + Consumerization + Millennials + “Desktop” follows the user vs. the device Consolidation and Virtualization + Do more with less + Scale flexibly + Extended refresh cycles + Increase staff productivity Cloud Computing + Managed & Modular Services + IT-on-demand + Applications on-demand

The Status Quo is not sustainable. Demands on IT continue to expand Budgets are flat to down Strategic investments limited to running the business ? Outcomes and ROI are not adequate or predictable

The first step in greater IT efficiency is challenging the cost of running your IT today. 5 Strategic spending to improve the company Maintaining legacy IT environment 80% of $1.2 trillion is spent annually just to keep the lights on. Today’s IT reality 20% 80% Strategic spending to improve the company Maintaining legacy IT environment Tomorrow’s IT possibilities 50%

And labor remains the key driver of IT cost. 6 Datacenter costs Deploy10% Operate25% Support10% Facilities7% Network 11% SW9% HW23% 50% Labor Innovate processes Out-task to improve labor efficiency Upgrading to newer/ greener hardware will reduce operating and labor requirements Plan5% 20% 80%

Dell will help you unleash innovation by improving your IT efficiency. 7 $200B IN IT SAVINGS AN INDUSTRY COMMITMENT of IT spend returned as a % of revenue 1 %< 50% of IT spend dedicated to the status quo

Customers are faced with decisions. 8 Open always wins Closed and proprietary No choice Vertically integrated Price premium Compromised Open and industry standard Choice Virtually integrated Capable and affordable Uncompromised

Dell brings together all the elements critical to driving efficiency in the enterprise. 9 Most efficient portfolio of technologies Powerful ecosystem of industry leaders + ITaaS. Solutions. Services.

Our Mission: Deliver measurable value by powering enterprise efficiency through innovation without lock-in. 10 Efficient Workforce for productivity Efficient Data Center for scalability Efficient Cloud Solutions for flexibility

Dell has a proven approach to unlocking enterprise efficiency. 11 StrategizePlanImplementManageMonitor Governance / ITIL / Security Three steps to improved IT returns STANDARDIZESIMPLIFYAUTOMATE + Achieve uniformity + Reduce number of moving parts + Slash costs + Eliminate. Unify. + Consolidate + Virtualization + Reduce touch points + Shrink risk + Boost productivity + Reduce manual interaction + Manage growth

We know we can do this for you because Dell has done it for itself already. 12

13 AUTOMATE + Image and deploy servers in hours, not days or weeks + Reimaged client systems “self service” in about an hour + Managed 130,000 servers and clients from one console Dell has already returned 30% to strategic spending and is on track to achieve to 50/50 by % 80% STANDARDIZE + Moved 97% of systems to x86 + Used only two primary server images (.Net/Windows and Oracle/Linux) + Single global client image START SIMPLIFY + Reduced application footprint by 25% per year over three years + Replaced multiple regional systems with single global instances + Aggressively deployed virtualization in production environment + “Virtual first” for all new applications 50% EXITING CY2010 Strategic spending to improve the company Maintaining legacy IT environment TODAY’S IT REALITY

Five areas ready for the efficiency sea change 14 Virtualization Consolidate physical servers 20:1 Cut up to 50% of capital and operational costs Storage optimization Tiered storage alone can cut costs over 50% A sound archiving strategy can cut storage costs 25% Automate IT management From configuration to help desk, free-up IT resources by automating client operations Cloud services Centrally manage thousands of systems to cut support costs – up to 42% Manage mobility Deploy software, backup and encrypt data, manage licenses and track mobile workforces

15 MANAGE MOBILITY VIRTUALIZATION STORAGE OPTIMIZATION AUTOMATE IT MANAGEMENT CLOUD SERVICES + Reduced software asset reporting time by 60% + Patch 90%+ of client in under 72 hours + Consolidating servers up to 30:1 + Virtualized 7,000+ servers while eliminating 6,000 servers for $100M+ savings over two years + Increase storage capacity by eliminating need for >$800,000 of tape-based storage + Saved $150M+ migrating off UNIX to Linux on Dell x86 + Reduced the number of IT administrators needed for patch management up to 75% + Accelerated trouble- ticket resolution + Reduced the number of individual software tool applications previously needed to solve help desk issues + 81% decrease in management costs + 30% increase in productivity by rolling out laptops with Dell Distributed Device Management Services + Eliminated 3,600 servers, reducing approximately 135 data centers down to four + Decreased operating cost of Windows server by 15% per year + Dell EqualLogic technology provided 65%+ savings over fiber channel storage + Auto-Snapshot Manager integrated with Vmware vCenter Site Recovery Manager for increased business continuity. + Saved 75% on maintenance costs with ProSupport + Helpdesk calls were reduced 40% with refreshed hardware and a standard desktop image + Migration to industry standard platforms doubled database performance, giving customers faster access to data + Reduced costs 20X by moving from RISC to an x86 infrastructure A few recent examples and outcomes. CLIENT CASE STUDIES