Mobile USA TODAY Matt Jones, Director, Mobile Products

Mobile goals = Gannett goals  Fulfill a key tenant of company vision – Consumers will choose Gannett media for their news and information needs, anytime, anywhere, in any form.  Be customer-centric and develop new audiences, retain existing audiences.  Create multiplatform sales and marketing opportunities. Generate incremental revenue through high value advertising products, inventory or subscription revenue.

Playing field – 219 million

Peeling the Onion ActivitySubscribers (1000s)Pct Sent Text Message70, % Used Photo Messaging26, % Browsed News and Information20, % Purchased Ringtone19, % Used Personal 15,3448.1% Used Mobile Instant Messenger13,0316.9% Used Work 8,9174.7% Purchased Wallpaper or Screensaver6,6073.5% Downloaded Mobile Game5,6703.0% Source: M:Metrics, Inc., Copyright © Survey of U.S. mobile subscribers. Data based on three-month moving average for period ending 31 July, 2006, n= 34,006

The next six months  Mobile Web sites  Text messaging

The next six months Mobile Web  Best-in-class, mobile adapted sites for all local properties  Display advertising supported: local/ national

The next six months Mobile Web advertising

Text Messaging Subscription alerts-TextCaster  Low cost, easy to use software platform  Traffic driver and brand builder  Multi-platform sponsorship opportunities The next six months

Text Messaging Query- driven via short code from core products (4INFO) The next six months

Custom advertising and editorial programs

Jobs to be done  We know what works for National  What will work for Local?

Local Jobs? Heavily leverage the Local Information Center:  Local, local news  Local sports (especially in-market pro/college beats and preps)  Local weather and traffic (especially severe)  Local points of passion, photo galleries  Going out - calendar “best bets,” movies, restaurants  Fun – Win, Play, Vote  Utilities/Tools: Viral (send to friend) and Tail (archives and local search)  Experiment – Do a little, learn a lot!

Business-side focus  Utilize existing “core” products and the LIC “digital nerve center”  Nail the technology – make it efficient and easy to use  Audience Growth  Direct to consumer  Partner with carriers  Develop a local/national display advertising network

Where it all begins “…The fundamentals still apply. It all begins with writers, reporters and editors who can recognize and tell a good story. If you don't have those folks on your side, it doesn’t make any difference how good the widgets are.” Michael Rogers Futurist, New York Times

Questions?