By Chris Fields, MLHR 2014 SHRM Missouri State Conference

Chris Fields, MLHR - HR Consultant & Expert Resume Writer Owner of CostofWork.com and the ResumeCrusade.com HR Content Writer for e-Skills, SmartRecruiters, Work4Labs, & Equals6. Featured on Mashable.com, Monster.com and Oprah.com The Ohio State University Alum Volunteered with ILSHRM, OKHR, LASHRM, & MOSHRM Coordinated the Social Media engagement efforts for TNSHRM 2013 & 2014 CostofWork.com eSkill.com ResumeCrusade Work4Labs.com SmartRecruiters.com COM Equals6.com

What is Social Media?  Web-based networks and apps that allow us to connect, share and communicate with our friends, family and co-workers from all over the world. Why is it so powerful?  Facebook has 1.3 billion registered users  Twitter has nearly 500 million registered users  Instagram has nearly 300 million registered users  Google Plus has 500 million registered users  YouTube over 1 billion shares a day  Vine has over 40 million registered users What are the most common uses Communication - Marketing - Promotions - Advertising – Recruiting – Sales BRAND MESSAGING Taking Some Liberties

What is Engagement/Disengagement? Engaged– (verb) 1.To occupy the attention or efforts of a person 3.To attract and hold fast 4.To attract or please Disengaged– (verb) 1.To release or become released from a connection or obligation

Defining Engagement/Disengagement

Defining Engagement Rory Trotter’s “The X Model of Engagement”

What Is Total Engagement? The Intersection of Maximum Satisfaction and Maximum Contribution

The Impact of Engagement/Disengagement  Morale  Productivity  Communication  Recruiting  Retention  Competitive Advantage  Brand Message

The Effects of Engagement

70% Of AMERICAN WORKERS ARE “NOT ENGAGED” OR “ACTIVELY DISENGAGED.” Staggering Statistics

Infograhic

Recap We’ve defined Engagement/Disengagement To attract and hold the attention of our employees in order to gain maximum contribution, satisfaction and maintain the competitive edge To attract and hold the attention of our employees in order to gain maximum contribution, satisfaction and maintain the competitive edge We’ve examined what contributes Engagement/Disengagement Communication Communication Happiness / Fulfillment Happiness / Fulfillment We’ve seen the statistics and studies on Engagement/Disengagement 70% of workers are not in engaged or actively disengaged 70% of workers are not in engaged or actively disengaged We’ve looked at the effects of Engagement/Disengagement Morale - Productivity - Communication Morale - Productivity - Communication Branding - Recruiting - Retention Branding - Recruiting - Retention

1. Analysis 2. Perform an Engagement Survey 3. Online Survey 4. Anonymous Survey 5. Synthesize Data 6. Listen 7. THEN ACT! How Do We Fix IT?

Housekeeping You will never Reach everyone Reach everyone Make everyone “happy” Make everyone “happy” Achieve 100% total engagement Achieve 100% total engagement But we can do better than 30% But we can do better than 30% “You can please some of the people, some of the time; half the people, half the time, but you can never please all of the people all of the time.”

SOCIAL MEDIA 1.3 Billion Users 80% 80% of Companies Use Facebook 80% 15,000,00015,000,000 Corporate Pages 15,000,000

SOCIAL MEDIA Control Membership Monitor Communication Offer Incentives Recognition/Rewards Share Pictures Videos Special Events Contests / Prizes Group Pages

Facebook for Engagement

Twitter for Engagement 500 Million Registered User The number one social media network for global companies. The number one 80% of Global Fortune 100 companies have at least 1 account. Over 2 billion tweets per day source for breaking news

Gamify gam·i·fi·ca·tionnoun the application of typical elements of game playing (e.g., point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service the application of typical elements of game playing (e.g., point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.

Twitter for Engagement # (hashtag) for direct communication to a specific community #MOSHRM Lists/Groups

Instagram for Engagement Photo and Video Mobile Sharing App

Tablets - Smartphones Tablets - Smartphones Nearly 300 Million Registered Users Nearly 300 Million Registered Users 60 Billion photos per day 60 Billion photos per day 1.6 Billion “Likes” 1.6 Billion “Likes” Increased Corporate Usage Increased Corporate Usage Search #hashtags Search #hashtags Instagram for Engagement

Visual Content – Seeing is believing

Instagram for Engagement

40 Million Users 6 Second Videos Million Users Send Photos or Videos that disappear within 1-10 seconds 13 and 23 years of age, with a growing 40-years-and-over user base identified in October Snapchat is often used to send "selfies," and 30 percent of Snaps are sent to groups. 1 Billion Active User Visits Other Players

DYK? Microsoft SharePoint Oracle Beehive Yammer Company Website (blog) Internal Social Tools Wait! There’s More!

Internal Social Tools

Final Recap Defined Engagement/Disengagement Defined Engagement/Disengagement Explored SOME Causes Explored SOME Causes Identified the Impact Identified the Impact Looked at the Statistics Looked at the Statistics Suggested 1 st Step Analysis Suggested 1 st Step Analysis Broken Down the Top Social Networks Broken Down the Top Social Networks Gamified the Presentation Gamified the Presentation Visited some INTERNAL Social Tools Visited some INTERNAL Social Tools HAD FUN!!! HAD FUN!!!

Thank You 2014 Missouri State SHRM Conference Chris Fields, eskill.com Powered By