200-1,000 Depending on the source, it is reported that teenagers see between 200-1,000 ads a day (tv, movies, clothing, internet, etc.)

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200-1,000 Depending on the source, it is reported that teenagers see between 200-1,000 ads a day (tv, movies, clothing, internet, etc.) gUE4BeWM-g&feature=related gUE4BeWM-g&feature=related

We put BLIND TRUST in the media and allow others to dictate when we will ultimately believe is the STANDARD for acceptability. We allow media to tell us what is beauty, what we should look like, what labels we should buy. Why?

Media = TV, radio, internet, magazines, ads, movies, etc. Media Literacy is the ability to: analyze media messages, analyze media messages, uncover stereotypical messages uncover stereotypical messages to question “what lies beneath” the messages (motives and money BEHIND the media) to question “what lies beneath” the messages (motives and money BEHIND the media)

S ource W HO is creating the advertisement? W hat do they want in the end? W ill I REALLY get the outcome that’s “promised” (will I look like the model wearing the shoes/clothes/makeup)? E xamples: V ictoria Secret D isney M cDonalds K ardashians P olitics- Presidential Race

Stereotype Stereotype: Assumptions/belief about what a person is like based on what group s/he belongs to, rather than his/her individual characteristics Gender Ethnicity Age Sexual Orientation Socioeconomic Class (Poor, Middle Class, Wealthy)

M edia uses stereotypes to sell products or for comedic value. (Cleaning products aimed at women, Tech and Talk using Indian- Americans) S tereotypes allow a particular group to be superior, powerful, and in control while degrading other groups using slurs, comedy, or insults to make them weak or inferior.

G oal: Sell product H ow? I dealistic body type: W omen- big hair, thin, flawless face, large breasts, small waist, perfect body, sexual M en- handsome, strong, flawless, serious, perfect body, powerful, sexual, dominating S tereotyping: G ender roles (Men- doing manly activities – strong, muscular, controlling. Women – cleaning, cooking, feminine, submissive, naked) U nequal representation C aucasian, underweight, young. Rare to see diversity. If diversity, very Caucasian or sexy appearance. S ex sells. Women are sex objects who don’t have a use for their brain.

Media tells girls that they can do anything as long as they’re doing household chores or “women’s work”. When men are used in cleaning commercials, they provide the SOLUTION but don’t do actual work (Mr. Clean for example): 20 (3:07) 20

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What do YOU think?

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From the onset of television for children, gender roles are clearly defined by programs most parents see as “kid- friendly” such as: Cartoons Movies Toy product advertisements Popular characters

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Often time, women are shown as submissive and subservient. Men are shown as powerful and controlling. ynext=1&list=PL16C8C79B8E1E2352 (5:34) ynext=1&list=PL16C8C79B8E1E2352 Does it surprise you that rape is still common? What do you think can be done to change this belief that men are dominant over women? What can men do to teach boys about power and control?

ated (3:36) ated Why advertisers use racial stereotypes to sell a product Grabs attention Usually used for comedic value What it actually does Gives one group power, hurts other groups Harmful for equality

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Heavily airbrushed/photoshopped Tool used to make models or products appear perfect Takes away any and every flaw Turns models into “cartoons”

Ads create an illusion of status/image High fashion ads use money to show the perfect lifestyle The idea is that money will buy happiness or popularity

RARE! Show people happy Use realistic situations Clearly show product in use Show diversity Respectable appearances (clothes on) Natural looking people Show imperfections

Difficult to know what is being sold Objectify women/men Show nudity Are heavily airbrushed/photoshopped Use impossible images of beauty Racist or Stereotypical Rarely smiling/happy- in pain Show sexual abuse

Become a conscious consumer Understand the IMPACT of media on others, especially children Realize that most advertisements will NEVER deliver on promises No product will solve your problems, make you more “beautiful”, or substitute for something products cannot give: personality and a soul.