Marketing ESL 105 PROJECT PRESENTER: Fei-Hsuan Chen, Wan Ting Lu INSTRUCTOR: Lyra Riabov.

Slides:

Advertisements

Similar presentations

The 4 P’s of Marketing consumer The Marketing Mix.

Advertisements

Chapter 12 Marketing and Customer Satisfaction Business Today.

Marketing Basics Marketing-the creation and maintenance of satisfying exchange relationships Creation-product development Maintenance-continues even after.

Introduction to Key Marketing Terms and Concepts

The 4 “P”s of Marketing Product, Price, Place, and Promotion

UNIT C The Business of Fashion

Chapter 9: Marketing: Providing Value to Customers

Unit 3 Basic Marketing Concepts

PowerPoint Presentation by Charlie Cook Copyright © 2005 Prentice Hall, Inc. All rights reserved. Chapter 10 Understanding Marketing Processes and Consumer.

4 P’s of Marketing.

Marketing Vocabulary. Market Advertise or promote an item or service.

What is the Marketing Mix? Ms. Roberts EWHS Marketing 2011.

1 Films. 2 Company Background BMW = Bavarian Motor Works Founded in 1916 Originally an aircraft engine manufacturer Produced first automobile in 1929.

STRATEGIC OPTION RECOMMENDATION STRATEGIC CYCLE: 2000 – 2005 Team Mars Spring 2008 Bayerische Motoren Werke.

Kotler / Armstrong 11e, Chapter 10

Marketing & Advertising

The graphic designer puts the client’s message into a visual form. We use type, art and layout to do this. Client with a message (product, service or idea.

The Marketing Concept Marketing Principles Chapter 2.1.

The Main Idea To sell. The Main Idea To sell The Basics of Marketing To market a product successfully,

Chapter 1: World of Marketing Section 1.1 What is Marketing.

What is Marketing?.  The process of developing, promoting, and distributing products and services, to satisfy customers needs and wants.

Marketing. Today…  What is a market?  What is marketing?  Role of Marketing  Marketing Objectives  Marketing Activities.

 There are many definitions of marketing. The better definitions are focused on customer orientation and the satisfaction of customer needs.

PowerPoint Presentation by Charlie Cook Copyright © 2005 Prentice Hall, Inc. All rights reserved. Chapter 10 Understanding Marketing Processes and Consumer.

Marketing Marketing ESL 156 Comparative Culture Studies ESL 156 Comparative Culture Studies Instructor: Lyra Riabov Instructor: Lyra Riabov Presenters:

Marketing Basics. Marketing  Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings.

Marketing Chapter 1 Review for TEST PLEASE PAY ATTENTION.

Marketing Essentials The Marketing Concept

Marketing Essentials The Marketing Concept.

4.04 Understand activities and careers in marketing.

Chapter 10 Marketing.

CPAS REVIEW MARKETING CHAPTER 1--MARKETING IS ALL AROUND US.

2.02Classify the functions of marketing and the marketing mix.

MARKETING CHANNELS An Introduction. Distribution  Products must be available to consumers who want to purchase them conveniently, quickly, and with a.

A Case Study.  BMW manufactures high-quality automobiles which come  A variety of styles and designs from cars, SUVs, convertibles and motorcycles 

The 4 P’s of the Marketing Mix Product Place Price Promotion.

Functions of Marketing

MARKETING ESL 5 PROJECT PRESENTER: MI HYUN HWANG INSTRUCTOR: LYRA RIABOV.

D. Marketing a Small Business 6.00 Explain the fundamentals of marketing in a small business Explain marketing and its importance.

G11 presentation on BMW company supervised by miss: Reda

Course standard BMA-IBT-5

Lecture 08 The Marketing Mix. Consists of Product Price Place Promotion.

Chapter 1.3 Fundamentals of Marketing. Market and Market Identification All products do not appeal to all customers. When making new products, marketers.

D. Marketing a Small Business 6.00 Explain the fundamentals of marketing in a small business Explain marketing and its importance.

Let me tell you about the marketing mix. Tony Whittingham Teacher – Randwick College.

Lesson 2 – Market Segmentation and Marketing Mix.

Marketing I Curriculum Guide. The World of Marketing Standard 1.

D. Marketing a Small Business 6.00 Explain the fundamentals of marketing in a small business Explain marketing and its importance.

THE MARKETING MIX 4PS OF MARKETING. THE MARKETING MIX~ WHAT IS IT?

BMW DESIGNED FOR DRIVING PLEASURE Louise Roets 1BML.

MARKETING MIX. What is Marketing Mix? The marketing mix is the combination of marketing activities that an organisation engages in so as to best meet.

Marketing mix  “The set of marketing tools that the firm uses to pursue its marketing objectives in the target market” [Kotler]  It is often referred.

Marketing is the process of planning and executing the pricing, promotion and distribution of ideas, goods, and services to create exchanges between buyers.

Marketing Foundations What is Marketing? What is the goal of Marketing?

SECTION 2.1 THE MARKETING CONCEPT Chapter 2: Basic Marketing Concepts.

D. Marketing a Small Business

Price and distribution

Explain the concept of marketing strategies. 5-11

Standard 1 – World of Marketing What You’ll Learn . . .

The World of Marketing Standard 1.

Pricing Considerations

Chapter 2: Basic Marketing Concepts

D. Marketing a Small Business

The Fours P’S.

The World of Marketing Standard 1.

The 4 “P”s of Marketing Product, Price, Place, and Promotion

Marketing Your Product/Service

The 4 “P”s of Marketing Product, Price, Place, and Promotion

Presentation transcript:

Marketing ESL 105 PROJECT PRESENTER: Fei-Hsuan Chen, Wan Ting Lu INSTRUCTOR: Lyra Riabov

DISCUSSION Definition of Marketing The four P’s Definition of Target Market Case Study: MINI COOPER S Summary Reference

Do You Know What Is Marketing? Marketing means the movement of goods and services from manufacturer to customer in order to satisfy the customer and to achieve the company’s objectives.

What is The Four P ’ s? Marketing can be divided into four main elements that are popularly known as the four P’s: PRODUCT PRICE PLACEMENT PROMOTION

Relationship of Four P ’ s

Product Product: the good or service that a company wants to sell.

Price Price: a company charges for its product-below, with and above.

Placement Placement: involves getting the product to the customer.

Promotion Promotion: communication between buyer and seller

MINI ’ S Relationship with BMW Along with its automotive concerns, the BMW Group's activities comprise the development, production and marketing of motorcycles, as well as comprehensive financial services for private and business customers: Automobiles: With BMW, MINI and Rolls- Royce Motor Cars, the BMW Group is the world's only car maker to pursue a purely premium strategy for all market sectors covered by its brands, from exclusive smaller cars to top-of-the-range luxury limousines.

Target Market The group of customers and consumers who will probably buy the product is known as the target market.

Target Market of MINI YOUNG UNCONVENTIONAL READY FOR CHANGE

MINI COOPER S V.S.BEETLE- Product 2005 MINI COOPERS 2005 Volkswagen New Beetle GLS 2.0L Height/Length/ Weight 56.2/143.9/ /161.1/2743 RPM Standard Engine 1.6L2.0L

MINI COOPER S V.S.BEETLE- Price 2005 MINI COOPERS 2005 Volkswagen New Beetle GLS 2.0L Market Price$19,899$18,770 Invoice Price$17,992$17,540 MINI COOPERS price is above the market.

MINI COOPER S V.S. BEETLE- Placement 2005 MINI COOPERS 2005 Volkswagen New Beetle GLS 2.0L Car Fair Car dealer Less (only 75)More (even in NH)

MINI COOPER S V.S. BEETLE- Promotion 2005 MINI COOPERS 2005 Volkswagen New Beetle GLS 2.0L EntertainmentOptionalNot Available Basic Warranty Mi /48 Months Powertrain Warranty Mi /48 Months Mi /60 Months AgentBMW GROUPNONE

MINI ’ S Slogan-LET ’ S MOTOR SLOGAN!

What we have learnt in Marketing? Four P’s Marketing definition Target market Experience

Hey, guys! Do you have any questions?

References

Oops! I got to go, see you