1. The graphic designer puts the client’s message into a visual form. We use type, art and layout to do this. Client with a message (product, service or idea to sell) Clients “go to market” or use “marketing” to sell their stuff. Customers with needs Specific target markets (groups of the population) that want products, services and ideas. You are here

2. The graphic designer puts the client’s message into a visual form. We use type, art and layout to do this. Client with a message (product, service or idea to sell) Clients “go to market” or use “marketing” to sell their stuff. Customers with needs Specific target markets (groups of the population) that want products, services and ideas. You are here If you do not have a clear message, or a defined target market, You DO NOT have enough information to start designing. You will just be guessing what your client and customer’s want - (a fatal marketing error!) ??

3. An exchange of things of value between seller and buyer so that each is better off after the exchange 1.Finding out what a buyer needs and wants and satisfying them with a product or service 2.Presenting a product or service to potential consumers—hopefully resulting in a purchase What is Marketing?

4. 1.To inform and educate your potential customer 2.To build brand identification and brand loyalty 3.To comfort consumers before a purchase 4.To comfort consumers after a purchase Why Use Marketing?

5. 1. Product A good, service,or idea to satisfy the consumer’s needs 2. Price What is exchanged for the product 3. PromotionA means of communicating between the buyer and seller (advertising) 4. PlacementA means of getting the product into the consumer’s hands The Four P’s of Marketing Controllable Marketing Mix Factors

6. 1.What will people think of when they see your logo, color, packaging, store, or product? 2.What will they feel? Will they buy your product/service? What brands are you loyal to right now? Toothpaste, clothes, cereal, beverages, car, TV channel, radio channel, coffee, school, computer, software, fast food, etc. What “brand words” do they own in your mind? Branding

7. Branding with color… What pop/ do you think of when you see: Coke owns Red Pepsi owns blue Mountain Dew owns Green Green? Blue? Red?

8. Branding with Words and Feelings. What do these words represent? Luxury Sports Car Rebellion and Freedom on a Motorcycle Expensive WatchFresh Sub Sandwiches

9. Branding with Mascots. What do these represent?

10. America Freedom Liberty Patriotism Branding with Symbols. What do these represent?

11. Brands change and grow with our needs…

12. 60 years of discount store brands…

13. New brands for new generations and changing times $ $ $ $ $ $ $

14. NOW you are ready to create truly inspiring design work that helps your client AND their customers. Know your message Know your target market Remember…