An Introduction to Katz Media Group March, 2011
Katz Media Group is acknowledged to be the industry leader in providing innovative, effective media marketing solutions We work with candidates and political agencies to most effectively employ local radio, local television and digital assets in their advertising plans We create, sell and execute local radio, local television and digital advertising We are the exclusive national sales agent for 4,000 local radio stations, 550 local television stations and hundreds of digital assets across the U.S. We have close ties to broadcasters and publishers and unparalleled knowledge of the most effective uses of local broadcast media Our client portfolio consists of the nation’s leading broadcast companies, including but not limited to CBS, Citadel, Clear Channel, Cox, Greater Media, Emmis, Entercom, Hearst, Radio One, Scripps and Sinclair Digital assets include Pandora, Katz Online Mobile, Display and Data Segmentation About Katz Media Group
Access to 4,000 radio stations, 550 television stations and their related assets in every major market Message integration across station hosted digital audio platforms Depth and breadth of stations and formats to satisfy any advertiser parameters Access to over 1,200 hours of live local television news every day Diverse demographic and lifestyle networks to meet customer targets & demographics - Demographic - Multicultural - Specialty Our represented radio stations reach over 130 million people each week Our revenues represent 95% of total U.S. national spot radio ad expenditures Our Portfolio
Katz Media Group is not an advertising agency Our services are available at no cost to political consultants, candidates and agencies You simply pay for the advertising time/space Katz Media Group employs the industry’s largest, most seasoned team of radio, television and digital experts who service key political and issue-based advertisers/agencies, including but not limited to: GMMB Great American Media Smart Media Group Media Ad Ventures Buying Time LLC National Media About Katz Media Group
Katz Media Group offers consultants, candidates and political agencies consultative and sales services in three main stages: Assessment We work with you early in your planning process to learn about your media goals and challenges Strategy We develop strategies that are: Creatively effective – those tactics that will allow you to achieve maximum impact Highly targeted – connecting to your target audience, from the broadest to the narrowest segments Segmented by geography, demography, psychographics, any mix of criteria Implementation We execute, from soup to nuts, any/all aspects of the plan The breadth and depth of our portfolio of broadcasters/publishers allows your to reap the benefits of a national approach on a local level! How We Do It
Katz Media Group can maximize the impact of your media campaign by integrating a wide range of cutting edge tools and tactics, including: Mobile technology Text messaging On-Air Tactics Feature sponsorships, take-over times, triggered messaging Online Tactics Local radio and television station website Online audio streaming Multimedia Platforms Local radio, local television National network radio Digital assets Out-of-home advertising Tools & Tactics
Local, multi-market execution and expertise Single source contact for all of your planning and buying needs Access to Access to Candidata, a proprietary system for tracking political media usage Simplified payment, billing and invoice reconciliation Electronic transfer of funds from agency to Katz Media Group assures stations of check-in- hand status; no need for individual station checks Back-end reconciliation of all station invoices Provision of reconciliation summary, original station invoices and refund check for any discrepant spots Simplified copy distribution process Katz Media Group can easily distribute single or multiple copy executions to all participating stations Partnership Benefits