Recap Day One

Housekeeping Breaks Release form Nametags Complaints department Questions and microphones Mobile phones Homework

Day Two Making passive income selling information products

Agenda Our 6 steps to making passive income selling info products: 1. Identify potential topics 2. Choose the most profitable ones 3. Build the product 4. Write the sales letter 5. Build the website 6. Monitor and fine-tune

Examples of information products

Examples of our information products:

How much do our sites make?

Some of our sites go OK…

Some do really well…

And others don’t do much…

Examples of some of our clients…

Changes to this process since our last workshop

Glossary of terms Google adwords Google keyword tool Google slap Clickbank Survey site Autoresponder Aweber Rentacoder Split testing

Session #1 Identify potential topics

How to come up with topics You want a niche with enough traffic, a hungry crowd, and low advertising costs. Sources of ideas: Hobbies Jobs Problems Magazines & TV Other lists Clickbank Google keyword tool

Google Keyword Tool ToolExternal

Reduce 20 ideas down to 5 using the 6-step checklist

6-step checklist 1.How much does the client desperately want the product? 2.Is it an inch-wide, mile-deep niche? 3.Are enough people searching for the topic? 4.How many other Google ads are there? 5.How many other ebooks are there (and can you differentiate?) 6.How much free information is available?

Checklist demo

Session #2 Test for profitability using a survey site

Liz Noble - Sydney

How to build a survey site 1.Buy the domain name and set up the hosting 2.Buy aweber to collect feedback 3.Build the website, including Google conversion code and a process to collect feedback. 4.Set up a Google Adwords campaign, with key words and ads.

Survey site text Dear friend. Thank you for reaching my site. Currently I am in the process of writing a book about dog breeding. I would really appreciate your feedback and ideas on what you would like to see on this site. In fact if you have any tips of your own that you’d like us to include please tell us about them. We'd of course acknowledge your contribution. What would you like to see in the book?

Google adwords demo

Steps to running survey site 1.After 30 min – check ads are showing 2.After 2 hrs – check first stats are showing 3.Hourly – check CTR is over 0.5% on search 4.Twice a day – rotate ads 5.Daily – remove poor quality key words 6.Daily – check average cost per click 7.Daily – check daily clicks and spend 8.Daily – check response rate

Ways to improve survey results (from eclass #20 in

Problem: low daily clicks Solutions: Add more keywords (use Google Keyword tool) Write better ads to increase CTR Increase CPC for individual keywords to improve position Increase daily budget

Problem: high click cost Solutions: Find cheaper keywords (use Google Keyword tool) Write better ads to increase CTR

Analyse survey results:

Questions?

Want to come on holiday with us?

Session #3 How to quickly and easily build products

Product formats Text Audio Video

Advantages of text: easy to produce easy for people to download low tech Disadvantages of text: can be time consuming to prepare can look bland or be perceived as lower value

Advantages of audio: quick to make equipment / software is simple and cheap Disadvantages of audio: can be hard to get quality just right clients may not be able to access it so need to provide support

Advantages of video: relays your message in an easy-to-learn way can look impressive high perceived value can use the video to produce audio and text once it’s set up you can produce large amounts of content quickly (eg event)

Disadvantages of video: can be expensive can be a hassle and time consuming to set up at the start requires some specialist knowledge post-shoot editing can be time consuming requires more equipment harder to deliver due to file size, so may need more customer support

You or someone else? Build it yourself Get experts Get a freelance writer

Building text products

How to build text products: Write it yourself Use Use Debbie Dragon – Debbie’s offer for our workshop Transcribe your audio or video

Building audio products

How to build audio products: Record yourself talking about a topic Read out your text material, or get voice over artist Interview experts Run teleseminars

Methods and equipment to record audio: Digital recorders Acoustica TRX recorder Teleconference service Skype

Editing audio: Acoustica Adding royalty free music:

Building video products

How to build video products: Video yourself talking to camera Video experts Run an event Camtasia of powerpoint

Other quick, creative ways to build product or add value with bonuses

Certificates and vouchers Existing knowledge (eg rolodex) Public domain Private label rights Sell access to your list Private label your products Include other people’s products as bonuses

Questions?

Session #4 How to write the sales letter Bret Thomson

Session #5 How to build the website Monitoring and fine tuning

How to build the website Google requirements Components of an ebook website Layout of the sales page Using Clickbank to collect the money Using our techies to build your website

Monitoring and fine-tuning Review your sales letter after 2 weeks: Does this site look interesting? How do I feel as I am reading? Do I believe the claims this site is making? Do I feel compelled to buy the product? Does the product seem good value for money? Am I convinced that the product will help me? Do I feel safe giving my credit card details?

Monitoring and fine-tuning Things to split test (from eclass #16): Headline wording Headline formatting Testimonials Testimonial types and graphics Hook or story wording Offer wording Offer – number and types of bonuses Guarantee wording Guarantee graphics

What to do with a site that doesn’t make money no matter what you try…

Increase the affiliate % and leave it on Clickbank Use SEO to get high on the free side of Google Look for sources of free publicity Give the ebook away for free and build a list JV with related sites

Questions?