1. How we made US$250,000 in our first 12 months on line Andrew and Daryl Grant www.andrewanddaryl.com

2. Here’s what we achieved financially in our first 12 months…

3. …and in the first 2 months of 2006 we have averaged US$977 a day, 7 days a week

4. and the lifestyle’s OK too…

5. We also get to spend more time with the kids…

6. Here’s how we did it…

7. We sell information products (ebooks) on line For example: www.practical-report-writing.com www.skin-cancer-advice.com www.inspirational-kids-stories.com www.adoption-advice.com

8. The basic steps are… Identify a potential topic – enough traffic, hungry crowd, low advertising costs Run some Google ads to verify the topic is profitable, and to gather customer feedback Write the book Write the sales letter Build the website and set up a process to collect the money Monitor and fine tune to maximise profits

9. Step 1 – find a hungry crowd You don’t have to know anything about the product (in fact it’s often better if you don’t) Look for traffic volume using www.pixelfast.com/overture www.pixelfast.com/overture Search on Google for competition Estimate the cost of Google advertising See www.andrewanddaryl.com for a list of 204 best selling topics on linewww.andrewanddaryl.com

10. Research the topic…

12. Check for competition…

14. Estimate advertising costs…

16. Step 2 – test the response rate Put up a “survey” or “flycatcher” site Advertise it using Google Adwords Run it for three days Measure the response rate and advertising cost Look at what the customers are saying they want

17. Survey site example…

19. Step 3 - Calculate the return Get your own copy of this calculator from www.andrewanddaryl.com www.andrewanddaryl.com

20. Step 4 – Develop the product Come up with a “twist”, eg www.sleep-baby.com www.sleep-baby.com Either: Write it yourself, or Get someone else to write it using www.rentacoder.com www.rentacoder.com

21. Using www.rentacoder.com See www.andrewanddaryl.com for:www.andrewanddaryl.com an example of specs we prepared to get a book written for US$150 the names of the coders we use regularly, and who produce great quality work

22. Step 5 – Write the sales letter Either: Write it yourself using the sales formula (problem, aggravate, solve, prove, call to action) Get someone else to write it See www.andrewanddaryl.com for contacts and great resources that we use to write a sales letterwww.andrewanddaryl.com

23. Step 6 – Build the website Keep it to a basic one page sales letter with a great headline Decide on the graphics Sign up to Clickbank (www.clickbank.com) for paymentswww.clickbank.com Include Google code to measure the conversion rate See www.andrewanddaryl.com for contacts and great resources that we use to build the website and make the graphicswww.andrewanddaryl.com

24. www.skin-cancer-advice.com

25. www.inspirational-kids-stories.com

26. www.practical-report-writing.com

27. Step 7 – Measure and fine-tune Google advertising: –Number of clicks –Cost per click (aim for <10c per click for a $30 product) –Key words –Ad performance –Ad position –Daily budget Sales letter: –Conversion rate (aim for 1% or more) Profitability See www.andrewanddaryl.com for contacts and great resources that we use to monitor and fine tune.www.andrewanddaryl.com

28. Success factors Start with the market, not the product Find an inch-wide, mile-deep niche Test the market before you build the product See if you can outsource the product-building Become the marketer of the thing, not the doer of the thing ALWAYS measure and fine-tune – market size, ad costs, close rate Get a good computer tech

29. Here’s one we prepared earlier…

30. But this is just the tip of the iceberg…

31. Next steps List building / “funnel” Back end products / “big pack” Subscriptions

32. What’s the potential? $250,000 = 10,000 customers a year 10 step funnel close rate = 17% 17% of 10,000 customers = 1,700 sales 1,700 sales @ $500 = $850,000

33. What’s next for YOU? Statistically, only 10% of you will go away and apply the information you’ve seen here. Will you be part of the 10%? Or part of the 90%? What is the critical thing that makes the difference?

34. The secret to success… emotional physical mental

35. The formula for change D x V x P > C D = Dissatisfaction V = Vision P = Plan C = Cost of change

36. Your Beliefs Subconscious vs Conscious

37. Here’s how we built a “success program” Build a clear and specific goal at the subconscious level Identify and eliminate blockages to success, again at the subconscious level Recognise and take opportunities Reinforce by rewarding ourselves for success

38. Clear and specific goals we set Here were our written goals: Generate $10,000 per month passive income, from multiple sources. Give up consulting work / retire. Spend more time on improving our lifestyle – health, relationships, leisure.

39. Our blockages to success Beliefs that were holding us back: Earning money requires hard work - if it’s too easy I feel guilty Really good opportunities are scarce I need to take things stepwise and build up knowledge and experience Passive income is hard to generate Direct mail stuff is “shonky” This American stuff won’t work in Australia My self-worth comes from consulting achievements

40. Before we could be successful we had to eliminate these blockages at a subconscious level

41. Here’s what we replaced them with… New subconscious beliefs that led to success: Money comes easily to me Great opportunities are everywhere I have more than enough knowledge and experience to act now Passive income is easy to generate once you know how Direct mail stuff is innovative I have a world-wide market My self-worth is innate – it doesn’t depend on what I achieve

42. How to eliminate your blockages Must be done at the subconscious level, otherwise it is only a “wish”. See www.andrewanddaryl.com for great resources we use to identify and eliminate subconscious blockages to success.www.andrewanddaryl.com

43. Our success resources… emotional physical mental Mal Emery’s Platinum program Paul Blackburn’s programs www.andrewanddaryl.com

44. Mentoring Program

45. Here’s what you get in the mentoring program Weekly eclasses which take you step-by-step through the process we used to build a passive income of $250,000 in 12 months 4 hours of 1-1 time with us to plan your strategy and discuss progress Interviews with experts who’ve helped us – most charge over $5,000 a day for their time Members’ only website with heaps of other info Offers and discounts on website building, copywriting, product development, etc

46. If you join our Mentoring Program tonight you also get these great free bonuses…

47. Free bonuses for joining tonight Free Bonus #1 - How to easily identify and create new info products (US$197 value) – 90 minute audio by Jeff Paul and Shawn Casey Free Bonus #2 - How to make or find dirt cheap products (US$129 value) – 52 minute DVD of Jeff Paul Free Bonus #3 - How to make money quick and easy sitting at your kitchen table in your underwear on the internet (US$295 value) – Jeff Paul’s big manual with heaps of methods, samples and examples Free Bonus #4 - The Mental Toolbox (A$950 value) – two- day workshop with Paul Blackburn from Beyond Success

48. Plus, put all the risk on us, with our 100%, no-weasel-clause, money-back guarantee Try our mentoring program for 30-days. If you’re not convinced that it’s value for money for any reason, just ask and we’ll refund your subscription immediately. And you get to keep the bonuses (valued at over $1750) as our way of saying “sorry for wasting your time”.

49. Here’s what others have said about our mentoring program and the mental toolbox workshop…

50. Hi Daryl and Andrew Just wanted to say a big “thank you” for sponsoring Paul’s mental toolbox workshop. It was an excellent thing for Douglas and I to do as a couple as it has really helped us to focus and importantly, given us tools to keep us focused. Since then we have registered our company, “Niche Partners” and have started joint ventures marketing ebooks and DVDs. The future looks great!! Cheers Janet Beckers Gosford, NSW

51. Daryl and Andrew Thank you for your informative presentation. Love your energy and your commitment to helping others achieve as you have. Looking forward to getting to know you better. All the best Rose Kluve Robertson, NSW

52. Thanks Daryl and Andrew for the success in your life and the generosity of wanting to share it with others. Priceless! Carol Prendergast Dee Why, NSW

53. Daryl and Andrew Genuine people are hard to find this day and age. You are both true leaders in what you do. Keep up the good work. Thanks for your inspiration. David Guest Brighton, Vic

54. Daryl and Andrew Over the last 2 years I've listened to and studied the on-line strategies of the leading internet gurus of the world. The Yaniks, the Coreys and others. Although they do great stuff I could never quite get it together. Like there was a piece of the puzzle missing. Well not any more! You guys laid it out, all simple and clear. Now I have got that missing piece of the puzzle! Bob Blomeley Heddon Greta, NSW