AENEAS Attaining Energy Efficient Mobility in an Ageing Society UITP Light Rail Committee Dublin October Ragnar Domstad, project Ambassador Based on presentation by project leader Matthias Fiedler, Rupprecht Consult

AENEAS Auftaktkonferenz, Salzburg 16. September 2008 What is AENEAS?  Attaining energy-efficient Mobility in an Ageing Society  Start August 2008  Duration 34 months  Sponsored by „Intelligent Energy Europe“ Programme of EACI (Executive Agency for Competitiveness and Innovation)

AENEAS Auftaktkonferenz, Salzburg 16. September 2008 AENEAS – 12 partners Krakau Odense Salzburg München Donostia - San Sebastián

AENEAS Auftaktkonferenz, Salzburg 16. September 2008 Who participates in AENEAS? – 12 partners  Rupprecht Consult (Coordinator), DE  REC - Regional Environmental Centre for Central and Eastern Europe (Dissemination), HU  EMTA - European Metropolitan Transport Authorities, FR  AGE – The European Older People’s Platform, BE  City of Donostia – San Sebastián, ES  City of Krakow, PL  City of München, DE  Green City, DE  Münchner Verkehrsgesellschaft (Public Transport), DE  City of Odense, DK  Salzburg AG Stadtbus, AT  Zentrum für Generationen und Barrierefreiheit, AT (Center for Generations and No Barriers)

AENEAS Auftaktkonferenz, Salzburg 16. September 2008 Why is AENEAS necessary?  A „car generation“ enters senior age  Longer fit & mobile  Society structure is changing  Need for attractive alternatives to the automobile – emotions also have to be taken into account  „The Seniors“ as a uniform target group doesn´t exist  Big difference between people of 55 and 85 years of age  Cultural background (migration)  Life style and expectations

AENEAS Auftaktkonferenz, Salzburg 16. September 2008 Why is AENEAS necessary?  So far, there has been a strong focus on investments (provisions for disabled – free from barriers) – „soft“ barriers and the non- automotive mobility has been lagging behind  Older people should be able to use alternatives to the car but they should also like to do it – „enabling and encouraging“!  Marketing and accessibility as „natural enemies“?  Cities and Public Transport companies look for concrete examples to take after

AENEAS Auftaktkonferenz, Salzburg 16. September 2008 How does AENEAS work?  “People on the other side of working age”- Ageing as a process  City mobility in focus: All energy efficient means of transport and mobility concepts will be looked at  Strategic goal: Multimodal Seniors – Active, independent and lasting mobile  The 5 AENEAS cities develop „soft“ measures which enable and promote energy efficient mobility  These concepts will be tried in other cities

AENEAS Auftaktkonferenz, Salzburg 16. September 2008 How does AENEAS work?  General challenges:  The traffic system must be adapted to the demographic changes ( also understand users)  Readiness and abilities of ageing persons to use transport alternatives need to be developed  But: Classic mobility management cannot be converted 1:1! Paul Bickelbacher

AENEAS Auftaktkonferenz, Salzburg 16. September 2008 Soft measures  Concrete application of soft measures: e.g. mobility management, awareness raising, training, mobility days  Focus on energy-efficiency without neglecting other aspects (attractiveness, cost savings, or health benefits)  Achieve modal shift  Promote innovative schemes – including walking, cycling and Carsharing  Foster clean, energy-efficient and safe urban mobility  Positively influence abilities of older people to live healthy and independently Green City

AENEAS Auftaktkonferenz, Salzburg 16. September 2008 “Good Practice Exchange Ring”  “Exchange” of successful concepts for implementation in partner cities and beyond  European transfer via dedicated training units for transport practitioners and urban planners  Other “transfer tools”, e.g. internet, high-quality paper documents (dissemination crucial)  Practical lessons and expert advisors  At least 50 cities directly involved  creation of a network with wider European outreach  create an active network (“living organism”)  also create a knowledge basis on demographic change and sustainable urban transport

AENEAS Auftaktkonferenz, Salzburg 16. September 2008 Dissemination and communication  Best practice collection and dissemination  study tour catalogue, good practice implementation guide, brochures, internet and events  Dialogue and interactivity between internal and external stakeholders  Innovative elements (e.g. public debate, ambassador)  Involvement of senior citizens (participatory activities crucial) Kerstin Langer

AENEAS Auftaktkonferenz, Salzburg 16. September 2008 AENEAS – aiming at visible impact  Responding to users’ needs with concrete action (example to others)  Helping cities to find the right answers to challenges  Responding to EU policy aims (energy, transport)  Create awareness for the (future) dimension of the challenge  Bring together right people from across Europe  becoming “THE” European project on older people and sustainable mobility

AENEAS Auftaktkonferenz, Salzburg 16. September 2008 Local activities in the cities Donostia – San Sebastián  Very compact city  180,000 inhabitants  Hilly topography – lifts and escalators are part of the public transport system  Promotion of walking & cycling since more than 10 years  Participation in the EC’s CIVITAS+ programme

AENEAS Auftaktkonferenz, Salzburg 16. September 2008 Local activities in the cities Donostia – San Sebastián: Local Activities  Promote walking among older people  Improve pedestrian conditions by eliminating obstacles and dangerous elements  Workshops and walking campaign reaching 2,000 people  New lifts and escalators  Adapting public transport services for older people  Smaller vehicles, more flexibility  Training for bus drivers  Workshops to promote public transport among the elderly + information campaign  Older people and road safety  Training programme for older people  Detect black spots and remove them  Monitoring and evaluation system on road accidents of older people

AENEAS Auftaktkonferenz, Salzburg 16. September 2008 Local activities in the cities Kraków  Second largest city in Poland  inhabitants  High PT usage  Participation in CIVITAS-II EU- programme

AENEAS Auftaktkonferenz, Salzburg 16. September 2008 Local activities in the cities Kraków : Local activities in AENEAS  Service staff at important PT transfer points  Assistance when boarding  Information and advice  Safer PT for seniors  Improved safety in buses and trams  Awareness campaign for young persons  Information- and marketing campaign  Propaganda for more walking, bicycling and PT usage  persons  5 workshops with seniors

AENEAS Auftaktkonferenz, Salzburg 16. September 2008 Local activities in the cities München (Munich)  1,3 million inhabitants – seniors  Good standard in PT  Team for mobility management  (3 persons)  MVG (PT) and Green City (environmental organisation) as further partner

AENEAS Auftaktkonferenz, Salzburg 16. September 2008 Local activities in the cities München: Local activities in AENEAS  Mobility management and direkt marketing  Multimodal – incl. carsharing, walking and cycling  persons will be contacted, persons will be more involved in direct marketing  Elektronic medias and Travel information  Internet cannot replace personal advice but can limit it  Training for older people – use of Internet for Travel planning, Ticket vending machines, mobility offers with high extent of automisation: public bicycles, carsharing  Ca. 250 persons,  Mobility training for older peple  Training programme with theory as well as practical applications PT, walking and cycling  Traffic safety and animation how to use it

AENEAS Auftaktkonferenz, Salzburg 16. September 2008 Local activities in the cities Odense  3 rd City in Denmark (190,000 inhabitants)  Capital of Funen Island  High share of cycling  Policy for the Life of Senior Citizens (2007)  New Vision for Public Health (2007)  Participation in the CIVITAS-II programme

AENEAS Auftaktkonferenz, Salzburg 16. September 2008 Local Activities in the cities Odense: Local Activities in AENEAS  Walking campaign for 5,000 people  Encourage older people to walk instead of using cars  Foster public health  Walk-/ Runabout arrangement for 2x2,500 people  Mobility in urban area  Promotion of walking as a serious mode  Walking routes in the city centre  Guided cycling tours for the elderly  Promote cycling among older people  Guided tours incl. training elements

AENEAS Auftaktkonferenz, Salzburg 16. September 2008 Local Activities in the cities Salzburg  inhabitants – third city in Austria  Austrian „Cycling capital“ and well developed PT (trolley bus, S- Bahn)  Two local partners: Stadtbus and ZGB  Activities related to mobility for seniors since 2004

AENEAS Auftaktkonferenz, Salzburg 16. September 2008 Local Activities in the cities Salzburg: Local Activities in AENEAS  Mobility management for seniors  Marketing, Information and communication campaign  Mobility Days  Ca persons should be approached  Training for passengers and bus drivers  Make it possible for older people to use PT according to their needs  Seniors: small groups, ca 8 activities per year  Bus drivers: Awareness of needs for older passengers  „Salzburg erfahren“ – „Experience Salzburg“  Brochure with the most important sights, anecdotes etc. Along the main bus lines  Heavy involvement of older people when going through measures  Edition ca

AENEAS Auftaktkonferenz, Salzburg 16. September 2008 AENEAS – aiming at visible impact  Responding to users’ needs with concrete action (example to others)  Helping cities to find the right answers to challenges  Responding to EU policy aims (energy, transport)  Create awareness for the (future) dimension of the challenge  Bring together right people from across Europe  becoming “THE” European project on older people and sustainable mobility

AENEAS Auftaktkonferenz, Salzburg 16. September 2008 How can I be part of AENEAS?  Create a European network of cities and organizations  Focused training workshops for practical use  National and regional activities  Supervision and Good-Practice  Newsletter and Internet

AENEAS Auftaktkonferenz, Salzburg 16. September 2008 AENEAS Thank you for your attention! project leader: ambassador: