1 Matthias Fiedler Rupprecht Consult – Forschung & Beratung GmbH Older People & Public Transport – Challenges and Chances Experiences from the fieldworkMatthias FiedlerRupprecht Consult – Forschung & Beratung GmbHEMTA General MeetingBilbao, 27 April 2007
2 Overview Challenges Facts about Age & Mobility Expectations of Older PeopleHow does PT react?Best Practice from European citiesIs PT prepared for Ageing Societies?Which Role could PTA’s take?
3 “In our region, PT will be 100% accessible in 5 years…” Germany 1990Low floor buses and trams: <5%Persons aged holding a driving license: ~33%...and 2020Low floor buses and trams: >90%Persons aged holding a driving license: ~90%In the future, older people will not be captive users anymore!
4 Challenges: Demographic Shifts Population 65+ is expected to double between 1995 and 2050 in the EU-25At the same time, number of younger people and “active population“ will decreaseVarious Impacts on Public TransportDemand Patterns (Time, Space, Quantity)Needs and Expectations of Passengers
5 Challenges: Trends in Mobility Behaviour The Car Generation grows oldIncreasing car ownership, particularly among older womenQuality of Life = maintain driving as long as possible?People are less familiar with Public TransportChanging Mobility PatternsPeople stay active and fit for a longer timeMaintaining “mobility style”Changes in land use patternsDiversification of the Older PopulationEthnic minoritiesLifestyles & personal preferences gain importance“Transport socialisation” more important than actual age!
6 Age related personal mobility constraints Ageing has impacts onMobility of limbs & physical powerSenses & ReactionsCognitive Processes & PsychologyRate of Chronic DiseasesAgeing is a process rather than a stageHowever: Age is not an Impairment!“Older people” are not a homogeneous groupThe sum of efforts is crucial, not particular barriers
7 Age related changes in mobility behaviour Shifts from private car to Walking, PT and CyclingShorter trips concentrating on the proximityStill ~3 trips/ dayMinimised mobility in very old age (85+)Objective: Organise daily life independentlyCoping strategiesUnmet travel need
8 What do Older People expect? Ease of useSeamless & non-exhaustive travelCustomer attention & approachable staffSafetySecurity & courtesyAdapted environmentRemoval of barriers for non-frequent usersCleanliness & appearance
9 How does Public Transport react? Focus on vehicles/ infrastructureSecurity & safety mainly refers to CCTV schemesLack of activities to ease the use of PTLow priority of soft measures and marketing
10 The KOLLA Project in Göteborg TargetsMake public transport accessible for everybodyReduce costsActivitiesImprove infrastructure & informationInclude walk to the next PT stopIntegrate mainstream PT & DRT & Flexible LinesImproved management of non-mainstream PTAccompanied by staff & passenger training, personal assistance
11 Staying mobile in the older age in Salzburg 64% of all PT accidents with people older than 65 yearsTargetsEnhance SafetyKeep older people mobilePromote public transportActivitiesSafety handbookTraining of senior citizens (theory & practice)Staff training & improvements on vehiclesYearly “Mobility Day”Costumer service & communicationClose cooperation with senior citizens’ organisation is key to success
12 Proximity Mobility Planning in München Mobility in older age focuses on the proximity of the own flat/ houseTargetsImprove daily mobility of (older) urban dwellersImplement on less costly, organisational measuresIntegrate strong participative elementsMicro-scale mobility planning in a inner city neighbourhoodSmall area selected ( inhabitants, 4km2)All modes – focus on walking, cycling and PTDifferent stakeholders – user organisations, police, PT operator, city councilIdentifying issues & gapsElaborating solutions in workshops with citizens and planners
13 Friendly Agents in Lille Driverless metros and security issues led to image problemsTargetsImprove securityEnhance service & qualityBetter image of PT“Friendly Agents”: One solution for various issuesImproved security avoiding menacing appearanceEnhanced information for all passengersPersonal assistance for older & disabled peopleDecrease in fraud and vandalism“Giving PT a friendly face”
14 Innovative Tariff Schemes Bremen: BOB-TicketE-ticket that automatically selects best priceNo knowledge on tariffs and zones necessaryDesigned for non-frequent usersRhine-Ruhr Area: “Bears’ Ticket”Addressing frequent usersInterested in activity & cultureAllows for free 1st class useEmbedded in activity campaignExclusive cultural events for ticket holders
15 Are we prepared for the future? Efforts are necessary to gain older passengers – danger of steadily decreasing patronagePhysical accessibility has been improved but this is only one part of the job!Land use issuesPersons with immigration backgroundFamiliarise non-frequent users with PTPromote the active, multimodal older passengerNeed for Integrated ApproachesConsider the whole trip chainIntegrate all modes
16 Which role could PTA‘s take? Define standards (information, training, environment,…)Set-up integrated conceptsLink with urban planning issuesInvolve stakeholders at the local levelImplement marketing & communication campaignsTariffs: Easy to use & attractive for non-frequent usersPush forward new & innovative schemes