Corporate Profile Company name: CJ Media Inc. CEO: Lee Kang-bok Shareholder: CJ(81.62%), SME TV(6.02%), etc. Served Date : Service type : Basic Cable TV, Satellite TV(Skylife), Internet, Mobile Subscribers : 8 million Households(Cable+Satellite), 1 Million Internet Users Registered Homepage :

History September 1993Established ‘Music Network Inc.; m.net’ March 1995Started Commercial Broadcasting (16hours a day) April 1997Merged as an Affiliate of Cheil Jedang June 2000Launched ‘Channel F’, the Cooking Channel January 2001Changed Channel Name from ‘Channel F’ to ‘Food Channel’ February 2001Partnerships with ‘SME TV Inc.’ (Sony Music Entertainment) in Japan June 2001Acquired ‘NTV’, the Entertainment Channel from Nextmedia March 2002Lanched ‘m.net Nonstop’ April 2002Extended of ‘NTV’ to Multiplex Movie Channel July 2002Changed Channel Name from ‘NTV’ to ‘Home CGV’ August 2002Changed Company Name from ‘Music Network Inc.’ to ‘CJ Media Inc.’ January 2003Kang-bok Lee, Inaugurated as president (Holding the president of CJ Entertainment concurrently )

Co-OperationDistribution Business Structure Multiple Program Provider m.net, m.net NonStop  music Home CGV /XTM  movie Food Channel  cookery CJ Group Affiliates CJ, CJ Entertainment, CJ CGV, CJ Foodville, CJ CableNet, CJ Home Shopping Global Partnership Japan U.S.A. Taiwan Cable and Satellite TV 8 million households Internet and Mobile 1 Million Users Registered Program Exports Japan, U.S.A, HongKong, China, Taiwan CJ Media New Channel Launching Animation, Quiz, Game, etc New Business Content Aggregation Music Recording, Distribution, and Publishing Star Management, Character Business, Event, etc To Be the Best Content Media Group

Strength Outstanding Program Producing Abilities Synergy Between “CJ Group” and “CJ Media” the Most Preferred Channel by Sponsors Unique Influence on Korea Music Industry Opportunities in New Media Business Strong Brand Power Leading Program Provider in Korea

10’s20’s30’s40’s Female Male Music (m.net) Music II (m.net Non-stop) Food Channel + Life Culture Movie ! (Home CGV + XTM) Entertainme -nt Target New Biz. Music Star management Character Business Event Animation, Quiz, Game ∙∙∙ Content Aggregation

- Korea’s No.1 Music Channel - Korea’s No.1 Music Channel m.net Profile Concept No.1 Viewership Share among Music Channel in Korea Specialized Music Programs playing Ballads, Hip-hop, Rock, Dance, etc with Music Videos, Concerts and Music Clips Image : Culture, Fun, Stylish, Modern Target & Programming Primary Target : from 10’s to early 20’s. No.1 Channel Popularity and Viewership among Main Target No.1 Channel Popularity, Supply Ratio among Restaurant, Store, etc. In-house Production 100%, Unrepeated Programming Ratio 80% Strength the Top Show and Event Strong Brand Power Dedicated Asian Korean Stream( 한류 ) 1million m.net Website( Memberswww.mnet27.com Music channel viewership (TNS korea). Survey period : –

Channel Portfolio Channelm.net Nonstop Food ChannelHome CGV GenreMusicCookeryMovie Target Teens~Early 20s 20’s ~ 30’s25 ~ 49 Woman 10~50 All Gender Concept Latest Songs Nonstop Music Video Food & Life Style Related General Movie & Entertainment Character -istics #1 Music Ch. (Sub, Brand Recognition) The only network of its kind (Niche) CJ Brand – First Class Movie Channel CJ Related Business CJ Dream Music CJ Media Line CJ (Food and Food SVC) CJ Foodville CJ Entertainment CJ CGV Current 4- Channel CJ CableNet, CJ Home Shopping, CJ GLS, CJ Systems

Channel Portfolio Channelm.net Nonstop Food ChannelHome CGVXTM GenreMusicCookeryMovie Target Teens~ Early 20s 20’s ~ 30’s25 ~ 49 Woman 10~50 All Gender 18~34 All Gender Concept Latest Songs Nonstop Music Video Food & Life Style Related General Movie &Entertainment Action,Thriller Movie&Extrem Entertainment Character -istics #1 Music Ch. (Sub, Brand Recognition) The only network of its kind (Niche) CJ Brand – First Class Movie Channel Innovative & High-end Movie Channel CJ Related Business CJ Dream Music CJ Media Line CJ (Food and Food SVC) CJ Foodville CJ Entertainment CJ CGV CJ CableNet, CJ Home Shopping, CJ GLS, CJ Systems Current 5 -Channel

m.net Events & Sponsors Events 2002 Korea Japan FIFA Worldcup Promotion – Nike 2002 Korea Super Expo - KOTRA, Japan NHK, Asahi Star Search Contest - Pepsi Elizabeth Arden Brand Launching Show Mobile Music Contest – SK Telecom Nate m.net Music Video Festival The Best, Pre-eminent Music Award in Korea’s Music Industry the Top-rated Cable TV Viewership in 2002, (61% Viewership Share among main target) An All-star Show where over 70 Top Korean Entertainers : Singers, TV and Movie Stars, CF models Sponsors ü m.net is the Most Preferred Channel by Sponsors. ü Holding Big Concerts more than 20 times, Gathering 4million Audiences a year

m.net Programs Highlights

- Only Music! m.net Nonstop Profile Concept 24 hours Nonstop Music Video Channel Korean Unique Music Channel Polish & Sensible Channel Target & Programming Target : from 20’s to 30’s Current Popular Song and Pop, Old Song and Pop, Concerts, Cine Music, Jazz, Classic, etc. High Supply Rate over Café and Karaoke Strength m.net’s Knowhow and Unique Music Library Advanced Music Selection System Opportunity to View Music Selection through Homepage Interactive Communication with Viewers through Homepage Board

- First Class Movie Channel Home CGV Profile Concept Multiplex Movie Channel High Quality Channel My Home Theater The Best Basic Channel with Best Quality Premium Movies A Professional Movie Channel appropriate for All Family Members Target & Programming Family Members whose Ages Range from 10 ~ 50 Programming Considering Various Lifestyles and Suitable Ages of Viewers Various Genres of Movies : Action, Romance, Comedy, Fantasy, Horror, Western-style, Family Movies Famous Foreign Series Strength Internal Relationship with CJ Entertainment and CJ CGV No.1 Movie Buying Power in Korea Delivery Digitalized Picture and Sound

Home CGV Programming Current Movies Mr. Vengeance> Popular Foreign Series

- Taste Your Life! Food Channel Profile Concept the Unique Korean Cooking and Food Culture Information Channel To Provide Practical Information Related to Food Culture seasoned with Fun, Entertainment Image : Taste, Initiate, Practical, Fun Target & Programming Primary Target : Female/Housewife aged 25 ~ 49 Secondary Target : Men & other Viewers interested in Food Recipe, Food Culture, Documentary, Dining Information, Quiz, News, etc. Strength Korea's Only Dedicated Food Channel New-style Promotions The Most Effective Marketing Tool for Industry related to Food and Food Culture Provide World-Wide Food Programs Exclusively The Fabulous Korean Flavor of Food would be spread out all over the world through Food Channel.

Food Channel Events & Sponsors Events Kid’s Cooking Club Beautiful Dining Table Competition & Exhibition TV Cooking Host Class Off-line Cooking Academy Enjoy Wine Party Valentine’s Day Bakery Class Sponsors ü Food Channel is the Most Effective Marketing Tool for Industry related to Food and Food Culture

Food Channel Current Programs Recipe Programs Food Culture Programs, Health / Diet Talk Show

XTM Profile - XTMly No Limit ! Concept Multiplex Movie Channel Dolby Digital 5.1 Channel Present mainly Action, Thriller, Adventure, SF, Erotic Movies The Best Basic Channel with Best Quality Premium Movies A Professional Movie Channel targeting in Young Generation Target & Programming All Generation whose Ages Range from 18 ~ 34 Programming Considering Spectacle Movies and Suitable Young Viewers Specially designated Genres of Movies : Action, Triller, SF, Erotic Movies Hit Foreign Series Strength Internal Relationship with CJ Entertainment and CJ CGV No.1 Movie Buying Power in Korea Delivery Digitalized Picture and Sound

XTM Programming Current Movies Popular Foreign Series