1. champions of change
Interactive Scotland: What’s next for Digital Media? Innovation, New Ideas and Future Predictions?
Danny Meaney
25th March 2010

2. Digital Media – what do we mean?
Music
Internet/new media
Broadcasting
Gaming
Publishing
Advertising
Next generation learning
Exhibition
Film
Animation
Video production
Interactive software
Platform technologies

3. Interactive Scotland – innovation, innovation, innovation
10 types of innovation (Source

4. Innovation and opportunities in TV

5. Internationally recognised for games innovation
Scottish games industry 700 jobs and generates annual turnover of up to £50 million
Grand Theft Auto - a cult classic
five sequels
has sold more than 70 million copies worldwide (as of March 2008)
ranked third place on Guinness World Records list of top 50 console games of all time
Crackdown and APB recognised for innovation
Sector expected to grow from strength to strength

6. New markets for existing skills in games companies
E-learning & training
Health applications

7. Music – international recognition
Glasgow – UNESCO City of Music
Savalas
Scotland's largest sound-post facility with the UK's first Dolby Premier mix theatre
Extensive catalogue of music IP
AV9
Multiplatform experiences including Music Bite, a series of short format programmes for fans of major western music artists in Japan

8. Digital agencies Innovative use of technologies Bunnyfoot Spider
eyetracking for usability testing
Spider
iPhone apps with companies like First Group for dynamic management of bus time tables
Working with big brands
Insert video clip from Leith

9. Social media – on the cusp of content & technology

10. Interactive Scotland – where can we help?
Market intelligence and research
Product and technology support
Sector specific business development
Partner connections
Specialist Sector events
Interactive Scotland community

11. Partner connections Our partner connection service includes:
First hand information on the opportunities within the digital media market and product diligence via one-to-one surgeries with the decision makers
Contacts with the people who will help bring your idea to market
Access to open innovation best practices within the industry

12. The future for digital media – opportunities driven by innovation
The World Wide Web did not exist until 1992
Internet 2 – the next generation web – has been under development since 1992 but is not yet open to the public
It was not possible ‘to Google’ before 1998
The first version of MySpace was launched in 2003
The term Web 2.0 only became notable in 2004
Flickr launched in 2004
You Tube was created in 2005
Facebook went live in 2006
Twitter arrived in 2006
The first internet-connected multimedia smartphone was made available to the public in 2007
HD television was only introduced to the US as the operating standard in June 2009
3D TV is here
Super HD is already developed and on the shelf!

13. Let’s have your answers on the live Twitter feed
What’s next?
Let’s have your answers on the live Twitter feed