Marketing and Communications Committee April Update.

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Presentation transcript:

Marketing and Communications Committee April Update

Marketing and Communications Q1 Key Areas of Focus TACTICAL January 10 th Athletics event Newsletter distribution and tag line CWBC Fact Sheet STRATEGIC Social Networking Task Force Audience Analysis Task Force

3 Audience Analysis Audience Awareness & Introduction ProgramsStaying Engaged CWBC MembersNewsletter, on-boarding package, website, monthly calls, semi annual council meetings, social events, Buddy program, LinkedIn Committees, BTJ, museum, CTJ, graduate programs, mentoring, TSTW, SAB, school liaison program Conference calls, meetings, program events, social events, newsletter, website, LinkedIn CWBC Associate Members Newsletter, website, Convocation (previously) Invited to all program events, mentoring Newsletter, website, programs, LinkedIn, Survey Undergraduate StudentsNewsletter, website, SAB Facebook BTJ, Take a Student to Work day, SAB, Eagle to Eagle, Sponsored Athletic games, Classroom opportunities SAB, Facebook, newsletter, senior letter, future Assoc. invite Young Alumnae/Alumnae 15+ Years Newsletter, websiteBTJ, Speaker series, museum, athletic events Newsletter, website, Associate Membership

4 Audience Analysis Audience Awareness & Introduction ProgramsStaying Engaged Alumnae 15+ YearsNewsletter, websiteCTJ, Speaker series, museum, athletic events Newsletter, website, Associate Membership Graduate StudentsNewsletter, websitePanel discussion, Speaker series Newsletter, website, CWBC Liaison Graduate AlumniNewsletter websiteCTJ, Speaker seriesNewsletter, website, Associate Membership Career CenterSchedule meeting with career center to brainstorm CWBC engagement Career Center to participate in BTJ, CTJ To add links to CWBC website, look to them to help populate CWBC programs

5 Audience Analysis Audience Awareness & Introduction ProgramsStaying Engaged Faculty CWBC Liaison programs, newsletter, website Speaking opportunities in the classroom for CWBC members Executive Committee Communication Admissions Newsletter Fact sheet CWBC members to attend recruitment meetings Alumni Association Reunion Weekend Table, Fact Sheet Co sponsor programs where applicable To add links to CWBC website Parent Council Fact sheet, table during parents’ weekend To add links to CWBC website