For REAL MEN REAL STYLE.  Search Engine Optimization  SEO is strategies, techniques and tactics to improve or promote a website in order to get a.

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Presentation transcript:

For REAL MEN REAL STYLE

 Search Engine Optimization  SEO is strategies, techniques and tactics to improve or promote a website in order to get a high-ranking placement in organic search results.  Rank high in SERP

 Wordpress Strategy  Optimize our Wordpress site to get found online.

 Keyword-enriched headline  Generate quality titles that will attract readers, convey what the article is about, and also incorporate the keyphrase in a natural sounding way.

 By default WordPress URL Structure looks a bit more robotic because it is not user friendly at all let alone not being SEO friendly.   In Permalink Settings, we use ‘Post Name’.  Optimize permalink for SEO.

 The title tag is the single most important on- page SEO element (behind overall content).  Used to display preview snippets for a given page, and are important both for SEO and social sharing.  Google typically displays the first characters of a title tag, or as many characters as will fit into a 512-pixel display.

 “Description” tells the search engine what your page or site is about.  Used to display preview snippets for a given page, and are important both for SEO and social sharing.  Ideally, your description should be no longer than 155 characters (including spaces).

 Image Optimization Strategy #1: Alt Text  This text appears inside the image container when the image can not be displayed.  Help the spiders understand each of your images with alt text.  It tells viewers what the image is about, using as few words as possible. This consideration becomes increasingly important as images get physically smaller.

 Image Optimization Strategy #2: Image Title Attribute  Image title is another attribute that can be added to the image tag in HTML.  It is used to provide a title for your image.  It is displayed in a popup when a user takes their mouse over to an image.

 Keywords  Search engines put more weight on the early words, so if your keywords are near the start of the page title you are more likely to rank well.  People scanning result pages see the early words first. If your keywords are at the start of your listing your page is more likely to get clicked on.

 The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected.  Google Will Use H1,H2,H3,H4,H5 & H6 As Titles For Page Snippet.

 Internal Linking  Internal Links are hyperlinks that point at (target) the same domain as the domain that the link exists on (source).  In layman's terms, an internal link is one that points to another page on the same website.  They allow users to navigate a website.  They help establish information hierarchy for the given website.  They help spread link juice (ranking power) around websites.

 Outbound Links  Outbound links to related pages is a relevancy signal that helps Google zero-in on your page’s topic.  Adding outbound links to authority sites boosts a page’s rank in Google.

 Google Analytics

 -hides 80 percent of the keywords  -predictive search replaces keyword tool  -semantic search is also an indicator of high ranking keywords

 SEO Quake  -It is an SEO plugin for Firefox, Chrome, and Opera  -SEOquake helps to obtain an information about any site for a wide range of parameters such as page rank, Google index, Alexa and many others.  -Keyword Density tool serves to demonstrate a number of times a keyword or phrase appears on a web page.

 Wordpress Statistics Plugin  -Track statistics for your WordPress site without depending on external services and uses arrogate data whenever possible to respect your users privacy.  -Although heavy, it can provide high-ranking keywords  -Recommended to be used 2 weeks only then uninstall.

 On-Page SEO: Anatomy of a Perfectly Optimized Page   How to Rank: 25 Step SEO Master Blueprint   Why Your Search Rankings Are Dropping (and 7 Ways to Fix It)  dropping-and-7-ways-to-fix-it/  Internal Links   The Definitive Guide To Higher Rankings For WordPress Sites   The heading structure for your blog 