It’s everybody’s business

Marketing From the “outside in” Traditional Advertising including: Print, Radio, TV, Billboards, Signage Expansion of Operation: Additional locations, expanding offerings, changing locations Expansion of Selling including: Telemarketing, direct mail, e-marketing

Marketing from the “inside out” Sell to the team before telling the world. Communicating your selling message everywhere. monitors, phones, walls, desks Engaging your team in the sales plan. Give them a reason to sell. Ask for referrals often, personal, tag on , surveys. Create a selling culture

Marketing is Simply: Developing and sustaining customer relationships. Continually communicate your value to the customer. Indentifying and satisfying your customers needs and wants. Ask yourself if the owner sold tomorrow would you be relevant?

Keys to Successful Marketing: Know Your Customer, profile, contact, touch frequency. Are you delivering what the customer really wants from you. Selling your company often will lower your risk of losing a long term relationship.

Four key marketing Strategies: Developing Your Brand Create a Sales and Marketing Strategy. Develop and maintain Customer Profiles. Create a Prospect Development Plan.

Developing Your Brand Determine who you are a what you stand for. Develop a Logo and tag line to communicate your message. Determine what separates you from the competition. Employee Engagement is key to communicating the message.

Communicating Your Brand Communicate your brand on company vehicles. Communicate your brand on s, letters, phone, any communication device. Communicate your brand on uniforms. Communicate your brand on business cards Communicate your brand though employee performance. Create an elevator speech to sell your company.

Create a sales strategy Evaluate monthly sales history and categorize. Plan & Implement a sales strategy. Create a sales culture. Measure progress regularly. Take corrective action quickly. Communicate progress to team members.

Customer Profiles Who is your perfect customer? How often do you sell them? Who is the buyer and who influences them. What do they really want from you? How often do they want it? You should be the first at the negotiating table.

Create a Prospect Development plan Identify your prospects. Determine where they are from. Are you competitive in the market. Begin the relationship by bringing value. Develop trust by referring others to them.

Practice Drip Marketing Slow and steady wins the race. Sell continually and you’ll eventually win. Provide value whenever possible. Help them be more profitable.