© 2007 Cisco Systems, Inc. All rights reserved.Cisco Confidential 1 MAP Value Proposition

© 2007 Cisco Systems, Inc. All rights reserved.Cisco Confidential 2 MAP Value Proposition The Network as the Platform  The network is no longer just infrastructure nor bandwidth. It is transforming into the platform onto which all applications and media are converging – whether for voice, video, data or mobile.  The move towards “the Network as the Platform” is also changing the entire value chain of IT. And the network is emerging as the center of innovation, as more products and services become centered around it. By 2010, as many as 14 billion devices will be connected to the Internet.  For consumers, “the Network as the Platform” delivers the customized, seamless and secure experience they want. For companies, it is the single, most cost-effective framework within which complex IT solutions can be integrated and deployed to help achieve business goals.

© 2007 Cisco Systems, Inc. All rights reserved.Cisco Confidential 3 MAP Value Proposition Cisco: Enabling the leap to “the Network as the Platform”  Cisco is leading the transition to “the Network as the Platform”. By combining our core strength (IP) with intelligence, we are creating a powerful platform that serves as the infrastructure for the converged technologies in a secure, integrated architecture.  This network, built from Cisco switches, routers and software, then enables customers to run the services and applications they need to realize the potential of their business.

© 2007 Cisco Systems, Inc. All rights reserved.Cisco Confidential 4 MAP Value Proposition What is MAP?  Cisco’s Migration Acceleration Program (MAP) facilitates migration of our existing customers to the new generation network platform. The new platform, with converged network capabilities, enables them to streamline their business requirements, and enhance the experience of their end-users. This effectively turns “network as the platform” into a reality  MAP allows you to tap into this existing customer base easily and quickly. Thereby creating more business opportunities and financial rewards for you.

© 2007 Cisco Systems, Inc. All rights reserved.Cisco Confidential 5 MAP Value Proposition How MAP benefits you  Sell what you know to whom you know. MAP gives you better leverage by : Building a foundation for on-going sales which you can predict Providing a systematic process to secure sales Tightening your relationship with customers by using Network Assessment tools to help improve their business – you become their trusted advisor who value-adds Being in a position to offer significant trade-in discounts using the powerful Cisco Technology Migration Program (CTMP) tool Getting customers to trade in old equipment to keep them off the grey market Facilitating deals and increasing account control with leasing programs Creating a platform to promote Cisco services to generate more opportunities within the company

© 2007 Cisco Systems, Inc. All rights reserved.Cisco Confidential 6 MAP Value Proposition Advantages for your customers By upgrading to Cisco switches, routers and software, your customers acquire an industry-leading network platform that adapts to current and future business needs. These needs include:  Security Protects information and assets  Greater connectivity Gives unconstrained but secure connectivity between employees and customers Allows access to information and resources within the organization, regardless of location  Enhanced functionality Enables faster installation and deployment of applications and services across the organization Able to handle new and demanding business applications Delivers advanced, real-time applications, like voice and video, on an intelligent, integrated network platform Provides an foundation for advanced technologies such as Unified Communication (UC), Security, Mobility  Flexibility Supports network expansion due to growth, acquisitions and partnerships Business resilience Establishes a system that is compatible with future technologies Ensures compliance with current regulations  Cost savings Lower operating expenses significantly with a system that reduces complexity, streamlines maintenance and training, and is scaleable Offers additional discount points by trading in equipment Gives financial flexibility through leasing programs

© 2007 Cisco Systems, Inc. All rights reserved.Cisco Confidential 7 MAP Value Proposition Why customers should upgrade to Cisco’s new, industry-leading routers  Improved infrastructure Cisco Integrated Service Routers are an industry-first to integrate best-in-class security, voice, mobility and routing services. Cisco’s portfolio of routers offer a suite of solutions that can address even the most demanding networking requirements. Cisco’s industry-leading routers are the foundation for tomorrow’s Intelligent Information Networks, thus offering future cost savings.  Security Cisco routers are embedded with advanced security technologies to protect customers’ system against cyber-threats or unauthorized access from external sources. End-to-end security features ensure safe transmission of information.  Enhanced functionality and productivity Mission-critical business applications can be accessed quickly and securely from anywhere, thus increasing responsiveness. Converged communications solutions can be easily deployed and managed.  Flexibility Communication services and network size can be easily and cost-effectively scaled up or down, according to changing business requirements.  Business resiliency Customers gain a system that can accommodate future technologies. Cisco routers offer customers a communications solution that complies with regulatory requirements.  Cost savings Customers can cut down operating expenses significantly with a system that reduces complexity, streamlines maintenance and training, and is scalable. Attractive migration incentive programs let customers save from the onset. Customers enjoy greater financial flexibility through Cisco’s leasing programs.

© 2007 Cisco Systems, Inc. All rights reserved.Cisco Confidential 8 MAP Value Proposition Why customers should upgrade to Cisco’s new, advanced switches  Improved infrastructure Cisco offers the industry’s most advanced and versatile range of modular and fixed-configuration local area network (LAN) switches. Cisco switches can be adapted to customers’ unique business requirements, from small workgroups to large network cores – now and in the future. They deliver intelligent services on an integrated platform that supports and enables Quadruple play (voice, video, data and mobile) applications and services. They can support new high-powered computers and applications. With Cisco switches, the network stays up even if there is a failure with certain network components. (High availability)  Security Cisco’s intelligent switches are key to securing the LAN network, preventing unauthorized access of information by external agents or from within the organization. (Integrated security)  Greater connectivity Individuals and groups within the organization can connect to each other anytime, anywhere: Through a single point, they can be contacted via IP phones, mobile phones or online. Information and resources can be shared and accessed within the organization, regardless of location.  Enhanced functionality Productivity is enhanced as new, more powerful applications and services can be installed and deployed faster across the organization. Customers can start implementing advanced, real-time applications, like voice and video. They can leverage the intelligent, integrated foundation for advanced technologies such as Unified Communications (UC), Security, Mobility.  Flexibility The network can be scaled up or down quickly and cost-effectively when the organization grows/contracts organically or through a merger or acquisition.  Business resilience Customers gain a system that will be compatible with future technologies. With Cisco switches, customers can set up a network that complies with regulatory requirements.  Cost savings Customers can cut down operating expenses significantly with a system that reduces complexity, streamlines maintenance and training, and is scalable.

© 2007 Cisco Systems, Inc. All rights reserved.Cisco Confidential 9 MAP Value Proposition