YOUR DIGITAL MEDIA KIT A Workshop for Artists Hosted by the Council on the Arts & Humanities for Staten Island & The Garibaldi-Meucci Museum Staten Island, New York February 21, 2013 Presented by Linda Lopez

YOUR DIGITAL MEDIA KIT Also known as…  EPK – Electronic Press Kit  DPK – Digital Press Kit  EMK – Electronic Media Kit  You get the idea. Whatever you choose to call it, it’s not your father’s press kit.

YOUR DIGITAL MEDIA KIT Hard-Copy Media Kits – from Simple to Elaborate:

YOUR DIGITAL MEDIA KIT Why You Need One YOUR CONSTITUENCY  The news media  Gallery owners  Art buyers  Others?

YOUR DIGITAL MEDIA KIT Getting Set Up  Your content, digital assets, and collateral materials  Your website  Your News Room

YOUR DIGITAL MEDIA KIT What to Include  At-A-Glance: Brief description of you and your work, history, statistics, contact info, relevant links (to reviews, interviews, white papers, current exhibits, videos, social media pages)  Backgrounder  Story ideas  Hi-res images suitable for print: your headshot, your work, actualities

YOUR DIGITAL MEDIA KIT Case Study  Copper Development Association

YOUR DIGITAL MEDIA KIT Sharing Your DMK Link: How  Front page – and every page – of your website  Business cards  Promotional materials

YOUR DIGITAL MEDIA KIT Sharing Your DMK Link: With Whom  Art editors at general media outlets  Editors at art publications  Online art news outlets, bloggers, and communities  Gallery owners  Potential patrons

YOUR DIGITAL MEDIA KIT What’s Newsworthy  Upcoming exhibit, installation, or other public event  Awards and commissions  Major or noteworthy sales  Related news stories

YOUR DIGITAL MEDIA KIT Branding Is Really Step One  What’s unique about you and your work?  Do you have a consistent brand identity: logo, font, palette, branded collateral materials?  Can you be a topic expert?

YOUR DIGITAL MEDIA KIT Thank you! LINDA LOPEZ LLMultimedia.com / ibnMobilité.org @ibnmobilite LinkedIn – Facebook – Google+ YouTube – RebelMouse