Social media and seo: the role of data Thomas Prince.

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Presentation transcript:

social media and seo: the role of data Thomas Prince

researchanalyticsstrategy search engine marketing social media training and conferences online recruitment

data.

why applied data? 51% employers not effectively measuring recruitment activity Enhance Media / The FIRM, 2011

why applied data? am I getting the best candidates? which channels are working? how can I save money? why are competitors outperforming us? why are candidates rejecting us?

three key types of data candidat e data market data activity data

two examples search engines social media search engines

Twitter #which_hash_tag? #dmsfgds #khkjh’#mghkjdfhds click here please sirte #Hashtaguse per hour #financialplanning5 #IFA2.3 #accountancy1.3 #cima0.5 #Hashtaguse per hour #financejobs0.75 #financejob0.08 #accountantjobs0.04 #accountancyjobs0.02

Twitter call to action call to actionapplications “Apply Now” 15 “To Apply…” 9 “Join Us” 6 “Learn More” 1 goo.gl/4FuDD

Goo.gl free social media metrics → goo.gl/4uDD yoursite.com/accountant-jobs/ref12345

two examples search engines social media

seo which keyword? “media jobs”“media careers” “media career opportunities” searcheshighmediumlow experienceall above average high

seo which keyword? “ media job ” or “ media jobs ” “ media jobs ” or “ media jobs bristol ”

seo compelling messages

understand your data… 1. server logs - 21, cookies - 17, IP tracking - 8,229 unique user number ?

data + insight = value

our challenges in 2012 am I getting the best candidates? which channels are working? how can I save money? why are competitors outperforming us? why are candidates rejecting us?