YMCA Fredericton – Strategic Planning Process ActivityTiming Review member satisfaction surveyApril 2013 Staff - SAM self appraisal processMay, 2013 Endowment Board strategic planning session, interviews June 2013 E-Survey to members, donors, volunteers, staff (n=198)August 2013 Board retreatSeptember 2013 Further consultation?October 2013 Staff meetingOctober 2013 Board ApprovalNovember 2013

Draft Mission Statement - Oct 2013 Our YMCA is a leading charity that works in partnership with our community to promote a healthy spirit, mind and body and the basic rights and needs for all.

Healthy people for healthy communities. Draft Vision for Impact

Draft Values Inclusion – We cherish the strength that comes from diversity and support each other’s growth and well-being. We continually evaluate our actions and policies to be as inclusive as possible. Respect - We recognize the potential and uniqueness of every person and ask that everyone uses respect as their measure of the day.

Draft Values Partnership - We work cooperatively and in a socially responsible manner. We value each other’s contributions, needs and rights. Integrity – We practice fiscal responsibility, transparency, honesty and accountability in everything that we do.

FREDERICTON YMCA – EMERGING PLAN – DRAFT New Members Inspired to Join Current Members Retained New or Expanded Programs Connected to New Communities Knowledgeable and Engaged Staff, Volunteers, Members and Donors Increased Support For Our Cause Stronger Brand Supporting these results  Enhanced Member Relations Consistently High Quality Programs New Health Based Programs (seniors, families) New Social Enterprises (e.g. healthy eating) New Social Enterprises (e.g. healthy eating) Effective Fund Raising Linked to our Cause Effective Fund Raising Linked to our Cause High Quality Marketing, Communications Will support these changes  And ultimately this vision  Healthier Children, Teens and Adults Healthier Communities By implementing these local Initiatives  Consistent YMCA Program Approach New Targeted Programs New Community Partnerships New Community Partnerships Strong Volunteer and Staff Training Strong Brand Management Strong Brand Management Strengthen Our Impact Extend Our Reach Increase Our Capacity Build Our Brand Increased Understanding of YMCA Increased Understanding of YMCA

Key Initiatives - Draft 1. Consistent YMCA Program Approach - enhanced member relations, high quality programs 2. Strong Brand Management - high quality marketing and communications, effective fund raising linked to our cause, increased understanding of YMCA 3. Community Partnerships - new social enterprises, new health based programs 4. Strong Volunteer and Staff Training – knowledgeable and engaged staff, volunteers, members and donors 5. New Targeted Programs - new health based programs, seniors, families