Business Name (Logo) Team Name Names of Team Members Adopted for Created by

Business Profile What is your product? How does it work? How much does it cost? Where will you sell your product? Include a photo of what your product looks like 1

The Problem What is the problem/need in the market? What is the size of the problem/need in the market? –Who is affected? –How many people are affected? –Why are they affected? Hint: Be sure to use real data and include your sources. 2

The Solution List two ways your business solves a problem/fulfills a need What are the unique features of your product/service? 3

Business Model How do you make money in your business? Primary way you make money (include how much you charge) Additional way(s) (include how much you charge) (ex: We sell computers for $1,000 each and charge $80 per hour to teach people how to use their computers.) 4

Competition Competitive Advantage List two reasons why customers will purchase your product or service over your competitor’s. Competitor (Be sure to include substitute products.) PriceQuality What does my business do differently? [ex. Local seller] $ [ex. National chain] $ $ 5 Note: Go beyond lowest price.

Consumer Profile By Location –[The size of the area, density, and location of your customers. Where do your customers live, work, go to school, or shop?] By Population –[The age, gender, occupation, and education of your customers] By Personality –[The general personality, lifestyle, sports, hobbies & other fee time activities, music preferences, etc.] By Behavior –[Purchasing patterns and buying behavior such as rate of use, repetition of purchases, benefits sought, brand preferences, and loyalty characteristics of your customers.] By Income –[Economic factors such as household income, family composition and size, and purchasing behavior (impulsive cash or cautious credit card purchases). ] Photo of a consumer 6

360 o Marketing Plan 7 Insert photo of your target consumer. Include a photo of your target customer in the middle of the slide and include at least six unique ways that you will market your product/service. Be sure to include some Internet components, social networking and mobile marketing (via cell phones). Draw arrows from each of the marketing methods to your target customer. Method 1: Brief explanation of this method Method 2: Brief explanation of this method

Sales Projections 8 MonthUnits Sold January February March April May June July August September October November December Total = Sales Assumptions Size of Market Seasonality

Income Statement 9 Selling Price Per Unit: Use the selling price provided on your company’s website. $ (A) # of Units Sold: Based on your annual sales projections (B) Total Sales (A*B)$ (C) Cost of Goods Sold: Assume your cost of goods sold is 60% of your sales. $ (D) Gross Profit (C-D): Assume your gross profit is 40% of your sales. $ (E) Total Fixed Costs: Assume your fixed costs are $2,500 per month. $ (F) Profit Before Taxes (E-F)$ (G) Less Estimated 25% (G *.25)$ (H) Net Profit (G-H): Your net profit should be at least % of your sales. $

Financing Strategy During the week, we discussed various ways to finance your business (personal savings, bank financing, angel investors, equity financing, etc.) Let’s assume that you need to raise $500,000-$1 million to fund the growth of your business. From which categories will you raise money? (You don’t have to pick all of them.) How much money will you raise from each category? Why did you select those amounts? What is your strategy to target investors in each of those categories? What will you offer them? Name at least 3 financial institutions you will target to raise money. 10

How to Scale Our Business How will your company be expanded? –Will you launch new products or services? What’s an example of a new product/service? –Will you partner with another business to grow your company? Who will you partner with? What will you do together? –Will you find new ways to distribute your product/service? How will you distribute them? What’s your goal for your company in 5 years? 10

Green Business Practices Address the following: –What makes your product green? –Where are the materials from? How are they shipped and produced in a green way? –How is the product manufactured in a green way? –How do you sell the product in a green way? –How do consumers use and then dispose of the product in a sustainable way? 12

Technology Plan How was technology used to create and manufacture your product? What technology will you use when operating your business? (ex. computers, inventory systems, software, website, process automation, etc.) How will you use technology to make your business more efficient, effective and profitable? What technology will be necessary for you to use in order to expand your business? 13

Technology Snapshot Use this slide to show a visual example of how technology is incorporated into your business. Here are some ideas of what you can show to get you started: A Facebook campaign you developed to drive sales (Will you use Friends, Events, Groups, etc.?) How you will use e-commerce functionality An application you developed or will develop for a smartphone Strategies you used to optimize your company in search engine results

Social Responsibility Plan Describe how your business will give back to the community or support a cause in which you believe Explain how you will incorporate social responsibility into your marketing plan 14

[Enter your mission statement (or slogan if applicable)] Thank you for your consideration of [Enter company name] Adopted for Created by