ETHICS IN ADVERTISING Marketing. FEAR-BASED ADVERTISING motivate target audiences to take action quickly. Shockvertising Plays on emotions fearful of.

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Presentation transcript:

ETHICS IN ADVERTISING Marketing

FEAR-BASED ADVERTISING motivate target audiences to take action quickly. Shockvertising Plays on emotions fearful of a competitor or a failure to act

FEAR BASED EXAMPLES

FEAR BASED ADVERTISING All-State Volkswagen Companies that use Fear Based Ads: Acne medication ads (pro-active) Toothpaste ads If you don't use their toothpaste, your breath will stink and your teeth will be yellow Anti aging beauty product ads if you don't buy their products you will look way older than you should Anti-smoking ads Mothers against drunk driving ads Political ads Diet product ads Lysol ads Michelin tire ads

ETHICS IN ADVERTISING

MIGHT BE TRUE BUT IS IT?

ETHICS Ethics: Guidelines for good behavior Concept is do what is in the best interest of the biggest number In advertising, companies want to grab your attention Entertain Persuade Inform Remind

ETHICAL?? Christopher Reeve Nike Horror Beer Commercials Product Placement Materialism News: War Reports

EXAGGERATION Exaggeration: Using false claims in an advertisement Wherever you go our network follows.

SEXISM & STEREOTYPING

CHILDREN  Children are impressionable  Watch more advertisements than almost anyone.  They can sing jingles, recognize logos, and typically have strong feelings about a product.

TECHNOLOGY AND PROMOTION Trends Social Media What business does not have a Facebook or Twitter? Internet Youtube Ads Pop –ups Exit Ads s Personalized/Individualized Directed towards you!

COMPETITION AND PROMOTION Businesses Monitor each other closely Follow the Leader Copy each other in style and type of promotion Infiniti vs. Lexus

INTERNATIONAL PROMOTION Promotional Laws vary by country (US: Laws vary by state) il-patrick-harris-heineken-ad-we-cant-drink-tv/ il-patrick-harris-heineken-ad-we-cant-drink-tv/