Information & Publicity Guidelines Joint Technical Secretariat of the Programme “Greece-Bulgaria ” European Territorial Cooperation Programme “Greece - Bulgaria ” The Programme is co-funded by the ERDF and by national funds of the participating countries

Information & Publicity Requirements Legal basis General principles Communication strategy Points to remember Technical guidelines Tools Information & Publicity Requirements Legal basis General principles Communication strategy Points to remember Technical guidelines Tools European Territorial Cooperation Programme “Greece - Bulgaria ” Joint Technical Secretariat of the Programme “Greece-Bulgaria ”

Legal basis Commission regulation (EC) No 1828/2006 Articles 8 & 9 “The beneficiary shall be responsible for informing the public… about the assistance obtained from the funds” Legal basis Commission regulation (EC) No 1828/2006 Articles 8 & 9 “The beneficiary shall be responsible for informing the public… about the assistance obtained from the funds” Joint Technical Secretariat of the Programme “Greece-Bulgaria ” European Territorial Cooperation Programme “Greece - Bulgaria ”

General principles Increase transparency and awareness of EU funds  Let the public know that EU money is being well spent Helping others to benefit from your activities, good practices and results achieved  Ensure maximum benefit by multiplying the effects if EU funding Creating awareness of project activities and results  Why is what you are doing important? General principles Increase transparency and awareness of EU funds  Let the public know that EU money is being well spent Helping others to benefit from your activities, good practices and results achieved  Ensure maximum benefit by multiplying the effects if EU funding Creating awareness of project activities and results  Why is what you are doing important? Joint Technical Secretariat of the Programme “Greece-Bulgaria ” European Territorial Cooperation Programme “Greece - Bulgaria ”

Your key to a successful communication strategy Target groups to address  Who do you want to reach? Define message  What do you want to say? Identify means (outputs)  How should you say it? Measure impact  Did it work? Your key to a successful communication strategy Target groups to address  Who do you want to reach? Define message  What do you want to say? Identify means (outputs)  How should you say it? Measure impact  Did it work? Joint Technical Secretariat of the Programme “Greece-Bulgaria ” European Territorial Cooperation Programme “Greece - Bulgaria ”

Some lessons learned Communicate clearly: don’t assume your target public is a specialist in your field Differentiate process from result  “we had 3 group meetings and 4 filed trips”  “We shared our knowledge… to produce a guide…” Some lessons learned Communicate clearly: don’t assume your target public is a specialist in your field Differentiate process from result  “we had 3 group meetings and 4 filed trips”  “We shared our knowledge… to produce a guide…” Joint Technical Secretariat of the Programme “Greece-Bulgaria ” European Territorial Cooperation Programme “Greece - Bulgaria ”

Technical guidelines Publications (brochures, leaflets, press releases, best practice guides etc.) Requirements 1.EU flag emblem 2.Co-financing slogan (Co-funded by the European Regional Development Fund and by national funds of the participating countries) 3.Flags of the participating countries 4.The Logo and slogan of the JTS Technical guidelines Publications (brochures, leaflets, press releases, best practice guides etc.) Requirements 1.EU flag emblem 2.Co-financing slogan (Co-funded by the European Regional Development Fund and by national funds of the participating countries) 3.Flags of the participating countries 4.The Logo and slogan of the JTS Joint Technical Secretariat of the Programme “Greece-Bulgaria ” European Territorial Cooperation Programme “Greece - Bulgaria ”

Technical guidelines Websites, electronic information, audio-visual material Requirements 1.Flags and slogans, as for publications 2.Hyperlink to the JTS, Managing Authority’s and DG Regio websites Technical guidelines Websites, electronic information, audio-visual material Requirements 1.Flags and slogans, as for publications 2.Hyperlink to the JTS, Managing Authority’s and DG Regio websites Joint Technical Secretariat of the Programme “Greece-Bulgaria ” European Territorial Cooperation Programme “Greece - Bulgaria ”

Technical guidelines Conferences, events, exhibitions Requirements 1.EU flag displayed in meeting rooms, at conferences etc. 2.Flags and slogans on all documents and supports Technical guidelines Conferences, events, exhibitions Requirements 1.EU flag displayed in meeting rooms, at conferences etc. 2.Flags and slogans on all documents and supports Joint Technical Secretariat of the Programme “Greece-Bulgaria ” European Territorial Cooperation Programme “Greece - Bulgaria ”

Tools EU logo  Download  Graphical elements (colour, size, layout etc.) Tools EU logo  Download  Graphical elements (colour, size, layout etc.) Joint Technical Secretariat of the Programme “Greece-Bulgaria ” European Territorial Cooperation Programme “Greece - Bulgaria ”

Thank you for your attention Don’t hesitate to contact us! Thank you for your attention Don’t hesitate to contact us! Joint Technical Secretariat of the Programme “Greece-Bulgaria ” European Territorial Cooperation Programme “Greece - Bulgaria ”