1. INTERREG IVA 2 Mers Seas Zeeën Crossborder Cooperation Programme 2007-2013 Part-financed by the European Regional Development Fund (ERDF) Guidance on the implementation of publicity requirements Seminar for the projects approved in the seventh call for proposals JTS INTERREG IV A 2 Seas Lille, 1 st July 2011

2. References:  Commission Regulation (EC) No 1828/2006 (Articles 8 and 9) + Annex I  Amended version Commission Regulation (EC) No 846/2009 (Art 8 para. 2)  Programme Manual, Article 7  Subsidy Contract, Article 8  Partnership Agreement, Article 15 European Commission needs to make its action visible Each project must design a communication plan and nominate a communication manager : REMEMEMBER to send your COMMUNICATION CONTACTS to the JTS!! Mandatory requirements

3. All media: 1. Emblem of the EU 2. Reference to the European Union 3. Reference to the contribution of the European Regional Development Fund 4. “Investing in your future” 5. Programme Logo NB: use the new version of the logo! 6. “INTERREG IVA 2 Mers Seas Zeeën Cross-border Cooperation Programme 2007-2013” For small items, the use of the European flag only is acceptable. For other items (websites, invitations, signs, press releases,T-shirts, bags, cups, umbrellas…), the EU flag, the programme logo and all written references must be visible. Don’t hesitate to contact the JTS for advice!

4. Additionally 1.Printed and online documents: disclaimer sentence “The document reflects the author's views. The INTERREG IVA 2 Seas Programme Authorities are not liable for any use that may be made of the information contained therein.” 2. Websites: hyperlinks towards the Programme and the EU website 3. Events organized by the project: EU and Programme logo 4.Use of the EU logo is also obligatory when using any other emblem 5. The communication strategy has to be provided with the 2 nd progress report. 6. Communication products and press material are always to be sent to the JTS, together with progress reports 7. JTS invited to project-related events

5. Investment/equipment/funding above 500 000€ public funding: During the implementation of the operation: Billboard at the site of each operation which fulfills the following conditions: (a) the total public contribution to the operation exceeds EUR 500 000; (b) the operation consists in the financing of infrastructure or of construction operations. With information on ERDF taking at least 25 % of the billboard Once the operation is completed, billboard replaced by a permanent explanatory plaque visible and of significant size. The JTS should receive pictures of the abovementioned billboards You can use the following illustration (or ask the JTS for advice if you want to make your own billboard)

6. These requirements are mandatory If one or more of the above conditions were not met by project partners, this would imply a recovery of the funds unduly paid or a reduction of the subsidy!

7. During the drafting of the communication plan, think of: 1.Promoting the European Union action 2.Integrating the multilingual and multicultural aspects of the project 3.Maximising communication and resources 4.Organizing internal communication through project life-cycle 5.Planning of activities 6.Communicating through project life-cycle 7.Dissemination 8.Keeping Proofs of communication activities The document is available in the MONITORING section of the Programme website JTS Guidance

8. Some examples...

10. Develop your own project logo

14. Available on 2 Seas Website in Monitoring section: Communication guidance Logos and maps Communication tools

15. 2 Seas Programme can also promote your project : - 2 Seas Website - 2 Seas Newsletter Do not hesitate to inform us about your events ! Questions? JTS Communication Officer: Muriel DERICQUEBOURG Tél: +33 3 20 21 84 85 Mail : m.dericquebourg@interreg4a-2mers.eum.dericquebourg@interreg4a-2mers.eu 2 Seas Communication supports