PewInternet.org How libraries can serve networked individuals Lee Rainie, Director, Pew Internet Project Tampa Bay Library Consortium

April 22, % of adults use internet 5% with broadband at home <20% watch video online 53% own a cell phone 0% connect to internet wirelessly <10% use “cloud” 0% tech social network users = slow, stationary connections built around my computer The internet is the change agent Then and now % of adults use internet 65% with broadband at home >55% watch video online 85% own a cell phone 57% connect to internet wirelessly >two-thirds use “cloud” 46% tech social network users = fast, mobile connections on outside servers and storage

3 Media ecology – then (industrial age) Product Route to home Display Local storage TV stations phone TVCassette/ 8-track broadcast TV radio broadcast radio stereoVinyl album News mail Advertising newspaper delivery phone paper Radio Stationsnon-electronic Adapted from Tom Wolzien, Sanford C. Bernstein & Co

4 Media ecology – now (information age) Product Route to home Display Local storage cableTiVo (PVR)VCR TV stations DSLTVSatellite radio player Info wireless/phoneradioDVD “Daily me” broadcast TVPCWeb-based storage content books iPod /MP3server/ TiVo (PVR) Cable Nets broadcast radiostereoPC Web sites satellitemonitorweb storage/servers Local news mailheadphonesCD/CD-ROM Content from express deliverypagersatellite playercell phone memory individuals iPod / storageportable gamerMP3 player / iPod Peer-to-peer subcarriers / WIFIcell phonepagers - PDAs Advertising newspaper deliverynon-electroniccable box Radio stations camcorder/cameraPDA/Palmgame console Appsgame consolepaper Satellite radioe-reader / Kindlestorage sticks/disks iPade-reader/Kindle iPad Adapted from Tom Wolzien, Sanford C. Bernstein & Co

5 Media ecology – now (information age) Product Route to home Display Local storage cableTiVo (PVR)VCR TV stations DSLTVSatellite radio player Info wireless/phoneradioDVD “Daily me” broadcast TVPCWeb-based storage content books iPod /MP3server/ TiVo (PVR) Cable Nets broadcast radiostereoPC Web sites satellitemonitorweb storage/servers Local news mailheadphonesCD/CD-ROM Content from express deliverypagersatellite playercell phone memory individuals iPod / storageportable gamerMP3 player / iPod Peer-to-peer subcarriers / WIFIcell phonepagers - PDAs Advertising newspaper deliverynon-electroniccable box Radio stations camcorder/cameraPDA/Palmgame console game consolepaper Satellite radioe-reader / Kindlestorage sticks/disks e-reader/Kindle Ubiquitous computing age Cloud computing “Internet of things”

6 Media ecology – now (information age) Product Route to home Display Local storage cableTiVo (PVR)VCR TV stations DSLTVSatellite radio player Info wireless/phoneradioDVD “Daily me” broadcast TVPCWeb-based storage content books iPod /MP3server/ TiVo (PVR) Cable Nets broadcast radiostereoPC Web sites satellitemonitorweb storage/servers Local news mailheadphonesCD/CD-ROM Content from express deliverypagersatellite playercell phone memory individuals iPod / storageportable gamerMP3 player / iPod Peer-to-peer subcarriers / WIFIcell phonepagers - PDAs Advertising newspaper deliverynon-electroniciPad Radio stations camcorder/cameraPDA/Palmgame console Appgame consolepaper Satellite radioe-reader / Kindlestorage sticks/disks iPad - tablete-reader/Kindle Adapted from Tom Wolzien, Sanford C. Bernstein & Co 45% of adults own DVRs – up from 3% in % of adults own laptops – up from 30% in % of adults own game consoles 4% of adults own tablet computer - iPad 5% of adults own e-book readers - Kindle 47% of adults own MP3 players – up from 11% in 2005

7 Media ecology – now (information age) Product Route to home Display Local storage cableTiVo (PVR)VCR TV stations DSLTVSatellite radio player Info wireless/phoneradioDVD “Daily me” broadcast TVPCWeb-based storage content books iPod /MP3server/ TiVo (PVR) Cable Nets broadcast radiostereoPC Web sites satellitemonitorweb storage/servers Local news mailheadphonesCD/CD-ROM Content from express deliverypagersatellite playercell phone memory individuals iPod / storageportable gamerMP3 player / iPod Peer-to-peer subcarriers / WIFIcell phonepagers - PDAs Advertising newspaper deliverynon-electroniccable box Radio stations camcorder/cameraPDA/Palmgame console game consolepaper Satellite radioe-reader / Kindlestorage sticks/disks e-reader/Kindle Adapted from Tom Wolzien, Sanford C. Bernstein & Co Networked creator universe 62% are social networking site users ~50% share photos 33% create content tags 32% contribute rankings and ratings 30% share personal creations 26% post comments on sites and blogs 24% use Twitter / other status update features 15% have personal website 15% are content remixers 14% are bloggers 4% use location-sharing services

8 Information and media ecosystem changes 1.Volume of information grows 2.Variety of information sources increases 3.Velocity of information speeds up 4.Venues change -- times and places to experience media enlarge

9 Information and media ecosystem changes 5.Vigilance – attention to information and media expands AND contracts 6.Vibrant -- immersive qualities of media are more compelling – gaming; augmented reality 7.Valence -- relevance of information improves as customization/search tools emerge 8.Vivid -- social networks are more evident and more important as “coping” structures

10 Media ecology – now (information age) Product Route to home Display Local storage cableTiVo (PVR)VCR TV stations DSLTVSatellite radio player Info wireless/phoneradioDVD “Daily me” broadcast TVPCWeb-based storage content books iPod /MP3server/ TiVo (PVR) Cable Nets broadcast radiostereoPC Web sites satellitemonitorweb storage/servers Local news mailheadphonesCD/CD-ROM Content from express deliverypagersatellite playercell phone memory individuals iPod / storageportable gamerMP3 player / iPod Peer-to-peer subcarriers / WIFIcell phonepagers - PDAs Advertising newspaper deliverynon-electroniccable box Radio stations camcorder/cameraPDA/Palmgame console game consolepaper Satellite radioe-reader / Kindlestorage sticks/disks e-reader/Kindle Adapted from Tom Wolzien, Sanford C. Bernstein & Co … and this all affects social networks 1) their composition 2) their importance and the way people use them 3) the way teachers and organizations can play a part in them

11 Behold the idea of networked individualism Barry Wellman – University of Toronto The turn from groups to social networks = a new social operating system

12 Networked Individuals have a different … Sense of information availability – it’s ambient Sense of time – it’s oriented around “continuous partial attention” Sense of community and connection – it’s about “absent presence” Sense of the rewards and challenges of networking for social, economic, political, and cultural purposes – new layers and new audiences

13 Implications for libraries – 1 You can be a node in people’s social networks as they seek information to help them solve problems and meet their needs

14 Implications for libraries – 2 You can teach new literacies - screen literacy - graphics and symbols - navigation literacy - connections and context literacy - skepticism - value of contemplative time - how to create content - ethical behavior in new world

15 Implications for libraries – 3 Can re-vision your role in a world where much has changed - Access to information -Value of information -Curating info means more than collections -Creating media – networked creators should be your allies

16 New ecosystem has changed the role that librarians can play in social networks The four-step flow of information attention acquisition assessment action

17 How do you…. get his/her attention? – use your traditional services (they still matter!) – offer alerts, updates, feeds – be available in “new” places – find pathways to people through their social networks

18 How do you…. help him/her acquire information? – make sure to offer services and media in many places – find new ways to distribute your collections – point people to good material through links – participate in conversations about your work with your patrons

19 How do you…. help him/her assess information? – exploit your skills in knowing the highest quality material – aggregate the best related work – when you make mistakes, seek forgiveness

20 How do you…. assist him/her act on information? – offer opportunities for feedback – offer opportunities to learn how to use social media – offer opportunities for community building

21 Why good social networks (and social networking) matter Healthier Wealthier Happier More civically engaged = better communities

22 Thank you! Lee Rainie Director – Pew Internet Project Twitter