1. THE NEW NEWS MEDIA-SCAPE Lee Rainie – Director Pew Internet Project Public Broadcasters – Atlanta February 17, 2009

2. News media-scape 2.17.20092 New information ecosystem: Then and Now Industrial Age Info was: Scarce Expensive Institutionally oriented Designed for consumption Information Age Info is: Abundant Cheap Personally oriented Designed for participation

3. News media-scape 2.17.20093 2000 46% of adults use internet 5% with broadband at home 50% own a cell phone 0% connect to internet wirelessly <10% use “cloud” = slow, stationary connections built around my computer The internet is the asteroid: Then and now 2008 74% of adults use internet 58% with broadband at home 82% own a cell phone 62% connect to internet wirelessly >53% use “cloud” = fast, mobile connections built around outside servers and storage

4. News media-scape 2.17.20094 Media ecology – then Product Route to home Display Local storage TV stations phone TVCassette/ 8-track broadcast TV radio broadcast radio stereoVinyl album News mail Advertising newspaper delivery phone paper Radio Stationsnon-electronic Tom Wolzien, Sanford C. Bernstein & Co

5. News media-scape 2.17.20095 Media ecology – now Product Route to home Display Local storage cableTiVo (PVR)VCR TV stations DSLTVSatellite radio player Info wireless/phoneradioDVD “Daily me” broadcast TVPCWeb-based storage content iPod /MP3server/ TiVo (PVR) Cable Nets broadcast radiostereoPC Web sites satellitemonitorweb storage/servers Local news mailheadphonesCD/CD-ROM Content from express deliverypagersatellite playercell phone memory individuals iPod / storageportable gamerMP3 player / iPod Peer-to-peer subcarriers / WIFIcell phonepagers - PDAs Advertising newspaper deliveryphonecable box Radio stations camcorder/cameraPDA/Palmgame console game consolepaper Satellite radionon-electronicstorage sticks/disks Adapted from Tom Wolzien, Sanford C. Bernstein & Co

6. Ecosystem change – 1 Volume of information grows

8. … and the “long tail” becomes more important -- Chris Anderson Traffic Content 20%-40% of traffic or sales in the “long tail” Amazon, Rhapsody/iTunes, Netflix

9. Ecosystem change – 2 Variety of information and sources of information grow

10. … and people have more options for their passions -- Markus Prior and Cass Sunstein

11. Ecosystem change – 3 Velocity of information increases and smart mobs emerge -- Howard Rheingold Clay Shirky

12. Ecosystem change – 4 Venues of intersecting with information and people multiply and the availability of information expands to all hours of the day and all places we are -- Nielsen Company

13. Ecosystem change – 5 People’s vigilance for information changes in two directions: 1) attention is truncated (Linda Stone) 2) attention is elongated (Andrew Keen; Terry Fisher)

14. Kaiser Family Foundation, Media Multitasking Among American Youth, December 2006

15. Ecosystem change – 6 The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact -- Metaverse Roadmap Project 1) Virtual Worlds

16. Ecosystem change – 6 The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact -- Metaverse Roadmap Project 2) Mirror Worlds

17. Ecosystem change – 6 The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact -- Metaverse Roadmap Project 3) Augmented Reality

18. Ecosystem change – 6 The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact -- Metaverse Roadmap Project 4) Life-logging -- Gordon Bell

19. Ecosystem change – 7 Valence (relevance) of information improves – search and customization get better as we create the “Daily Me” and “Daily Us” – Nicholas Negroponte

20. Ecosystem change – 8 The voice of information democratizes and the visibility of new creators is enhanced. Identity and privacy change. -- William Dutton

21. Ecosystem change – 9 Voting on and ventilating about information proliferates as tagging, rating, and commenting occurs and collective intelligence asserts itself -- Henry Jenkins David Weinberger

22. Ecosystem change – 10 Social networks become more vivid and meaningful. Media-making is part of social networking. “Networked individualism” takes hold. -- Barry Wellman

23. News media-scape 2.17.200923 64% of online teens have created their own profile on a social network site like MySpace or Facebook ---- 35% of online adults have such profiles Content creation

24. News media-scape 2.17.200924 33% of college students keep blogs and regularly post 54% read blogs ---- 13% of online adults have a blog 36% read them Content creation

25. News media-scape 2.17.200925 Content creation 20% of online young adults say they remix content they find online into their own artistic creations ---- 11% of online adults have done this

26. News media-scape 2.17.200926 Behold Homo Connectus Different species with a different sense of … Expectation about access to information Place and distance Presence with others Social networking possibilities Capacity to build community Possibilities of play Time use Personal efficacy

27. News media-scape 2.17.200927 A new pattern of communication and influence attention acquisition assessment action

28. News media-scape 2.17.200928 How do you…. get his/her attention? – leverage your traditional platform – offer alerts, updates, feeds – be available in relevant places – find pathways through his/her social network

29. News media-scape 2.17.200929 How do you…. help him/her acquire information? – be findable in a “long tail” world – pursue new distribution methods – offer “link love” for selfish reasons – participate in the conversation about your work

30. News media-scape 2.17.200930 How do you…. help him/her assess information? – honor the ethics of your kind of story telling – be transparent, link-friendly, and archive everything – aggregate the best related work – when you make mistakes seek forgiveness

31. News media-scape 2.17.200931 How do you…. assist him/her act on information? – offer opportunities for feedback – offer opportunities for remixing – offer opportunities for community building – be open to the wisdom of crowds

32. News media-scape 2.17.200932 Thank you! Lee Rainie Director Pew Internet & American Life Project 1615 L Street NW Suite 700 Washington, DC 20036 Lrainie@pewinternet.org 202-419-4500