1. PewInternet.org How libraries add value to communities Lee Rainie, Director, Pew Internet Project 3.23.11 Computers in Libraries – Washington, D.C. Email: Lrainie@pewinternet.orgLrainie@pewinternet.org Twitter: @Lrainie

2. 2 Internet and Broadband Revolution

4. 70% 66%

5. Broadband adoption by community type

6. Demographic factors correlated w/ broadband adoption Positive correlation (in order of importance) Negative correlation (in order of importance) Household income of $75,000 or more per year Having high school degree or less College degreeSenior citizen (age 65+) Parent with minor child at home Prefers speaking Spanish in our interviews Married or living with partnerDisabled Employed full timeAfrican-American 10/5/20106 Trends in Home Broadband Adoption

7. Consequences for info ecosystem Volume Velocity Vibrance Valence / Relevance

8. Consequences for info ecosystem Explosion of creators and niches

9. Networked creators among internet users 62% are social networking site users 55% share photos 33% create content tags 32% contribute rankings and ratings 30% share personal creations 26% post comments on sites and blogs 15% have personal website 15% are content remixers 14% are bloggers 12% use Twitter 4%-17%??? use location-sharing services

10. Big challenge for libraries Atoms bits Collections are disrupted

11. Big value-add by libraries 1 – Cover access divides 44% of those living below the poverty line used library connections 61% of those ages 14-24 used them for school 54% of poor senior citizens used library connections for health/wellness needs 63% used library connections to help others Source: Opportunity for All, Univ. of Washingon, Gates Foundation, IMLS http://cis.washington.edu/usimpact/documents/OPP4ALL_FinalReport.pdf

12. Big value-add by libraries 2 – Cover participatory divides 2/3 of library connection users sought assistance from library staff 60% of library connectors use them for social purposes 42% for education purposes 40% for jobs/career purposes 37% health and wellness purposes 33% for community engagement Source: Opportunity for All, Univ. of Washingon, Gates Foundation, IMLS http://cis.washington.edu/usimpact/documents/OPP4ALL_FinalReport.pdf

13. But there is more libraries can do: Relevance & digital literacy are primary factors for not going online Source: Pew Internet Project, May 2010 tracking survey 10/5/201013 Trends in Home Broadband Adoption

14. 14 Wireless Connectivity Revolution

15. Cell phone owners – 85% adults 96 % 90% 85% 58% Urban-84% Suburban-86% Rural-77%

16. 2/22/201116

17. Mobile internet connectors – 57% adults 62% 59% 55% Urban-60% Suburban-60% Rural-43%

18. Demographic factors related to mobile connectivity Positive correlationNegative correlation College gradLess than high school education $75,000+ household income <$30,000 household income Parent of minor childRural Republican ???Spanish dominant in language preference 10/5/201018 Trends in Home Broadband Adoption

19. Cell owners are doing more with their phones than ever before 2/22/201119

20. Cell phones as social tools 2/22/201120 % of cell owners 54% send photo or video 23% access a social networking site 20% watch a video 15% post a photo/video online 11% have purchased a product 11% charitable donation by text 10% status update service such as Twitter

21. What about apps? 2/22/201121 Just two-thirds of this group actually uses the apps on their phone App User Profile: Male Young Well educated/affluent

22. 55% of adults own laptops – up from 30% in 2006 45% of adults own MP3 players – up from 11% in 2005 50% of adults own DVRs – up from 3% in 2002 42% of adults own game consoles 7% of adults own e-book readers - Kindle 7% of adults own tablet computer – iPad doubled in 6 months

23. Consequences for info ecosystem Anywhere Any device Presence Place Any time Alone together

24. Big challenge for libraries People come to us We go to people The library as place becomes the library as placeless resource

25. Big value-add by libraries Help navigate and “make peace” with info Apps vs. web vs. traditional resource locators Access to real-time information Context of information – augmented reality Sanctuary – quiet space

26. 26 Social Networking Revolution

27. The social networking population is more diverse than you might think 2/22/201127 5x 7x 5x

28. Demographic factors correlated w/ SNS use Positive correlationNegative correlation Under age 30Senior citizen (age 65+) Female (overall) Male (frequency) Rural Parent with minor child at home Non-cell user Some collegeDisability Urban 10/5/201028 Trends in Home Broadband Adoption

29. Online video 2/22/201129 What You Need to Know: 69% of internet users (half of all US adults) watch videos online – and not just funny cat videos 14% of internet users have uploaded their own video content (up from 8% in 2007); sharing as likely to occur on social networking sites as specialized video sites

30. Video creation 2/22/201130 What You Need to Know: 14% of adult internet users have posted video online Up from 8% in 2007 Biggest growth among older adults, women

31. Online social networks + ubiquitous mobility Allows for immediate, spontaneous creation of networks Gives people a sense that there are more “friends” in their networks that they can access when they have needs 2/22/201131 Social Dashboard Pervasive Awareness

32. Big shift for libraries Expertise and influence shifts to networks Share the stage with amateur experts

33. Big value-add by libraries 1 - Can be embedded in … Attention zones Continuous partial attention Deep dives Info-snacking Day dreaming??? Media zones Social streams Immersive Creative / participatory Study / work

34. Big value-add by libraries 2 – Can be nodes in social networks As sentries – word of mouth matters more As information evaluators – they vouch for/discredit a business’s credibility and authenticity As forums for action – everybody’s a broadcaster/publisher

35. Cosmic big value-add by libraries 1 – Can be teachers of new literacies - screen literacy - graphics and symbols - navigation literacy - connections and context literacy - skepticism - value of contemplative time - how to create content - ethical behavior in new world

36. Cosmic big value-add by libraries 2 – Can help fill in civic gaps - the big sort among institutions: public, private, non-profit reimagining roles - the big sort on news and information landscape - the big empowerment and move to networked individuals

37. Be not afraid