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HOW MEDIA CONSUMPTION HAS CHANGED SINCE 2000 News is pervasive, portable, personalized, participatory – and a social experience Lee Rainie Director – Pew.

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Presentation on theme: "HOW MEDIA CONSUMPTION HAS CHANGED SINCE 2000 News is pervasive, portable, personalized, participatory – and a social experience Lee Rainie Director – Pew."— Presentation transcript:

1 HOW MEDIA CONSUMPTION HAS CHANGED SINCE 2000 News is pervasive, portable, personalized, participatory – and a social experience Lee Rainie Director – Pew Internet Project Newhouse MOB conference – NYC 6.24.10

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4 New news mediascape June 24, 20104 What’s Pew Internet? It’s not PEW Internet Internet geologists “We study the rocks, we don’t judge the rocks”

5 New news mediascape June 24, 20105 Pew Center on What the Hell Are Teens Doing All Day

6 New news mediascape June 24, 20106 “Tweckle (twek’ul) vt. To abuse a speaker only to Twitter followers in the audience while he/she is speaking.” we need a tshirt, "I survived the keynote disaster of 09" it's awesome in the "I don't want to turn away from the accident because I might see a severed head" way Too bad they took my utensils away w/ my plate. I could have jammed the butter knife into my temple.

7 New news mediascape June 24, 20107 2000 46% of adults use internet 5% with broadband at home 50% own a cell phone 0% connect wirelessly <10% use “cloud” 0% = tech social networkers THEN: slow, stationary connections built around my computer The internet is the change agent Then and now 2010 79% of adults use internet 64% have broadband at home 82% own a cell phone 59% connect wirelessly >two-thirds use “cloud” 48% = tech social networkers NOW: faster, mobile connections built around outside servers and storage

8 New news mediascape June 24, 20108 2000 25% of adults use internet on “average day” 28% go online to “have fun” or “kill time” 31% of internet users say “very hard” to give up internet 43% of cell owners say “very hard” to give up phone (2006) Internet and mobile phones are more important Then and now 2010 62% of adults use internet on “average day” 56% go online to “have fun” or “kill time” 45% of internet users say “very hard” to give up internet (2009) 51% of cell owners say “very hard” to give up phone (2009)

9 New news mediascape June 24, 20109 8 ways the media ecosystem has changed in the digital age

10 New news mediascape June 24, 201010 Information and media ecosystem changes 1.Volume of information grows 2.Variety of information sources increases 3.Velocity of information speeds up 4.Venues change -- times and places to experience media enlarge

11 New news mediascape June 24, 201011 Information and media ecosystem changes 5.Vigilance – attention to information and media expands AND contracts 6.Vibrant -- immersive qualities of media are more compelling – gaming; augmented reality 7.Valence -- relevance of information improves as customization/search tools emerge 8.Vivid -- social networks are more evident and more important as “coping” structures

12 New news mediascape June 24, 201012 How the news audience’s attitudes and behaviors have changed in this new media ecosystem

13 New news mediascape June 24, 201013 For the audience, news is pervasive

14 New news mediascape June 24, 201014 Pervasive (1) -- People use diverse platforms

15 New news mediascape Another way to see it... maybe June 24, 201015 17% national Newspaper 50% Local Newspaper 54% Radio 61% Online 17% National Newspaper 50% Local Newspaper 54% Radio 61% Online 73% Network/Cable 78% Local TV

16 New news mediascape June 24, 201016 Pervasive (2) -- People graze across platforms

17 New news mediascape A clearer view June 24, 201017 17% national Newspaper 50% Local Newspaper 54% Radio 61% Online

18 New news mediascape June 24, 201018 Pervasive (3) – Platforms have converged online 68% of internet news consumers have watched video news stories 62% watched live feeds 48% emailed stories or news videos

19 New news mediascape June 24, 201019 On typical day, 59% of adults get new online and from at least one offline source Pervasive (4) -- People blend old and new media

20 New news mediascape June 24, 201020 For the audience, news is portable

21 New news mediascape June 24, 201021 33% of cell owners get news on handhelds

22 New news mediascape June 24, 201022 For the audience, news is personalized

23 New news mediascape June 24, 201023 The “Daily Me” and “Daily Us” is being built 67% of all Americans say they only follow specific subjects 28% of internet users have customized a news page and 42% say customization is an important web feature to them ~ 50% belong to listservs / large email groups ~ 33% of internet users get RSS feeds ~ 25% get news alerts

24 New news mediascape June 24, 201024 For the audience, news is participatory

25 37% of internet users are news contributors / disseminators

26 New news mediascape June 24, 201026 For the audience, news is a social experience

27 New news mediascape June 24, 201027 People use news as a social currency (1) 72% of Americans who follow the news at least now and then say they enjoy talking with friends, family, and colleagues about what is happening in the world 69% feel that keeping up with the news is a social or civic obligation 50% say they rely on the people around them to tell them when there is news they need to know

28 New news mediascape June 24, 201028 People use news as a social currency (2) 57% of internet users share links to news stories 30% of internet users get news on typical day through their SNS use 13% follow news organizations and journalists on SNS 6% get news via Twitter feeds

29 New news mediascape June 24, 201029 People use news as a social currency (3) Serendipitous encounters with news still happen AND still matter 80% of online news consumers (57% of whole population) say they run across news several times a week while they are online for another purpose

30 New news mediascape June 24, 201030 4 implications for and impacts on news operations

31 New news mediascape June 24, 201031 Implication 1 Social networks matter more as sentries, filters, curators, and distribution channels of news

32 New news mediascape June 24, 201032 Implication 2 “Consumers” are in charge of the news playlist … and they want to participate in the news-gathering and distribution process

33 New news mediascape June 24, 201033 Implication 3: Paradoxes abound (1) More material – but less time with news More direct access to experts and more knowledge being generated – but not smarter at the societal level More voices and more variety – but more traffic to big brands More participation and engagement – but less revenue

34 New news mediascape June 24, 201034 Implication 3 – Paradoxes abound (2) More transparency of news creation process – but less trust of coverage More chance to customize, but less loyalty People say it is easier to keep up AND harder to navigate the clutter People are satisfied with MSM coverage of the issues that matter to them AND see more bias in coverage

35 New news mediascape June 24, 201035 Implication 4 Much news is a commodity and consumers displaying a classic response: They don’t want to pay for something that is abundant

36 New news mediascape June 24, 201036 The Online News Consumer How many websites, if any, do you routinely rely on for news and information? % of Online News Consumers

37 New news mediascape June 24, 201037 The Online News Consumer Do you have a favorite online news source, or do you not have a favorite? % of Online News Consumers

38 New news mediascape June 24, 201038 The Online News Consumer Do you have a favorite online news source, or do you not have a favorite? % of Online News Consumers Only 15% of those with a favorite site – 7% of all people who get news online – would be willing to pay for continued access to that site

39 New news mediascape June 24, 201039 Implication 5 News organizations have to figure out where they can add value in the news chain

40 New news mediascape June 24, 201040 2 models to help you organize your thinking about your place in the value chain

41 Pew Research Center’s Tom Rosenstiel model: Journalism as a service – not product The Eight Functions of 21st Century Media - Authentication - Sense Making - Watch Dog- Smart Aggregation - Witness - Empowerment - Forum Leader - Role Model

42 Charlie Firestone model

43 New news mediascape June 24, 201043 Thank you! Lee Rainie Director Pew Internet & American Life Project 1615 L Street NW Suite 700 Washington, DC 20036 Email: Lrainie@pewinternet.orgLrainie@pewinternet.org Twitter: http://twitter.com/lrainiehttp://twitter.com/lrainie 202-419-4500

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