Presentation is loading. Please wait.

Presentation is loading. Please wait.

THE RISE OF NETWORKED INDIVIDUALS Lee Rainie Director – Pew Internet Project Speech at University of Minnesota 4.22.10 Twitter:

Published byLindsay Miles Modified over 8 years ago

Similar presentations

Presentation on theme: "THE RISE OF NETWORKED INDIVIDUALS Lee Rainie Director – Pew Internet Project Speech at University of Minnesota 4.22.10 Twitter:"— Presentation transcript:

1 THE RISE OF NETWORKED INDIVIDUALS Lee Rainie Director – Pew Internet Project Speech at University of Minnesota 4.22.10 Email: Lrainie@pewinternet.org Twitter: http://twitter.com/Lrainie 202-419-4500Lrainie@pewinternet.orghttp://twitter.com/Lrainie

2 Rise of Networked Individuals April 22, 20102 2000 46% of adults use internet 5% with broadband at home 50% own a cell phone 0% connect to internet wirelessly <10% use “cloud” = slow, stationary connections built around my computer The internet is the change agent Then and now 2010 75% of adults use internet 62% with broadband at home 80% own a cell phone 53% connect to internet wirelessly >two-thirds use “cloud” = fast, mobile connections built around outside servers and storage

3 Rise of Networked Individuals April 22, 20103 Media ecology – then (industrial age) Product Route to home Display Local storage TV stations phone TVCassette/ 8-track broadcast TV radio broadcast radio stereoVinyl album News mail Advertising newspaper delivery phone paper Radio Stationsnon-electronic Tom Wolzien, Sanford C. Bernstein & Co

4 Rise of Networked Individuals April 22, 20104 Media ecology – now (information age) Product Route to home Display Local storage cableTiVo (PVR)VCR TV stations DSLTVSatellite radio player Info wireless/phoneradioDVD “Daily me” broadcast TVPCWeb-based storage content books iPod /MP3server/ TiVo (PVR) Cable Nets broadcast radiostereoPC Web sites satellitemonitorweb storage/servers Local news mailheadphonesCD/CD-ROM Content from express deliverypagersatellite playercell phone memory individuals iPod / storageportable gamerMP3 player / iPod Peer-to-peer subcarriers / WIFIcell phonepagers - PDAs Advertising newspaper deliverynon-electroniccable box Radio stations camcorder/cameraPDA/Palmgame console game consolepaper Satellite radioe-reader / Kindlestorage sticks/disks e-reader/Kindle Adapted from Tom Wolzien, Sanford C. Bernstein & Co Ubiquitous computing age Cloud computing “Internet of things”

5 Rise of Networked Individuals April 22, 20105 Media ecology – now (information age) Product Route to home Display Local storage cableTiVo (PVR)VCR TV stations DSLTVSatellite radio player Info wireless/phoneradioDVD “Daily me” broadcast TVPCWeb-based storage content books iPod /MP3server/ TiVo (PVR) Cable Nets broadcast radiostereoPC Web sites satellitemonitorweb storage/servers Local news mailheadphonesCD/CD-ROM Content from express deliverypagersatellite playercell phone memory individuals iPod / storageportable gamerMP3 player / iPod Peer-to-peer subcarriers / WIFIcell phonepagers - PDAs Advertising newspaper deliverynon-electroniccable box Radio stations camcorder/cameraPDA/Palmgame console game consolepaper Satellite radioe-reader / Kindlestorage sticks/disks e-reader/Kindle Adapted from Tom Wolzien, Sanford C. Bernstein & Co 48% of adults own laptops – up from 30% in 2006 37% of adults own DVRs – up from 3% in 2002 18% of adults own personal gaming devices 37% of adults own game consoles 43% of adults own MP3 players – up from 11% in 2005

6 Rise of Networked Individuals April 22, 20106 Media ecology – now (information age) Product Route to home Display Local storage cableTiVo (PVR)VCR TV stations DSLTVSatellite radio player Info wireless/phoneradioDVD “Daily me” broadcast TVPCWeb-based storage content books iPod /MP3server/ TiVo (PVR) Cable Nets broadcast radiostereoPC Web sites satellitemonitorweb storage/servers Local news mailheadphonesCD/CD-ROM Content from express deliverypagersatellite playercell phone memory individuals iPod / storageportable gamerMP3 player / iPod Peer-to-peer subcarriers / WIFIcell phonepagers - PDAs Advertising newspaper deliverynon-electroniccable box Radio stations camcorder/cameraPDA/Palmgame console game consolepaper Satellite radioe-reader / Kindlestorage sticks/disks e-reader/Kindle Adapted from Tom Wolzien, Sanford C. Bernstein & Co … and this all affects social networks 1) their composition 2) the way people use them 3) their importance 4) the way organizations can play a part in them

7 Rise of Networked Individuals April 22, 20107 Behold the idea of networked individualism Barry Wellman – University of Toronto The turn by people from groups to social networks = a new social operating system

8 Rise of Networked Individuals April 22, 20108 Technology affects network creation, composition Bigger Looser More segmented More layered = More liberated More work More important as sources of support and information, filters, curators, audience

9 Rise of Networked Individuals April 22, 20109 Big societal forces pushing/pulling us toward networked individualism 1.Affluence and affordable technology 2.Changes in family composition, roles, responsibilities 3.Expanding consumer options 4.Income and wealth volatility 5.Job security and longevity 6.Rise of free agency and freelancing 7.Employer changes pushing workers towards management of retirement and health care 8.Rise of DIY politics and religion

10 Rise of Networked Individuals April 22, 201010 8 ways the inform and influence ecosystem has changed in the digital age and pushed along networked individualism

11 Rise of Networked Individuals April 22, 201011 Information ecosystem change – 1 Volume of information grows

12 Rise of Networked Individuals April 22, 201012

13 Rise of Networked Individuals April 22, 201013 Information ecosystem change – 2 The variety of info sources increases and democratizes and the visibility of new creators is enhanced in the age of social media.

14 Rise of Networked Individuals April 22, 201014 Social networking 57% of online adults use social network sites 73% of online teens use them

15 Rise of Networked Individuals April 22, 201015 Picture sharing ~50% of online adults post pictures online ~70% of online teens do that

16 Rise of Networked Individuals April 22, 201016 Posting comments on websites/blogs 26% of adults post comments on sites

17 Rise of Networked Individuals April 22, 201017 Twitter 19% of adults use Twitter or other status update methods 8% of teens use them

18 Rise of Networked Individuals April 22, 201018 Blogs 11 % of online adults keep blogs 14% of online teens keep them >40% of internet users read blogs

19 Information ecosystem change – 3 People’s vigilance for information changes in two directions: 1) attention is truncated (Linda Stone) 2) attention is elongated (Andrew Keen; Terry Fisher)

20 Rise of Networked Individuals April 22, 201020 Information ecosystem change – 4 Velocity of information increases and smart mobs emerge 84% of online adults are in a group with online presence ~50% belong to listservs or regular group emails ~40% get email- or text-alerts

21 Rise of Networked Individuals April 22, 201021 Information ecosystem change – 5 Venues of intersecting with information and people multiply and the availability of information expands to all hours of the day and all places people are

22 Rise of Networked Individuals April 22, 201022 Information ecosystem change – 6 The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact -- Metaverse Roadmap Project 1) Augmented Reality

23 Rise of Networked Individuals April 22, 201023 Information ecosystem change – 6 The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact -- Metaverse Roadmap Project 2) Mirror Worlds

24 Rise of Networked Individuals April 22, 201024 Information ecosystem change – 7 Valence (relevance) of information improves – search and customization get better as we create the “Daily Me” and “Daily Us” ~40% of online adults get RSS feeds ~35% customize web pages for info they want

25 Rise of Networked Individuals April 22, 201025 Information ecosystem change – 8 Voting on and ventilating about information proliferates as tagging, rating, and commenting occurs and collective intelligence asserts itself 31% of online adults rated person, product, service

26 Rise of Networked Individuals April 22, 201026 What technology has done to networks Reified networks and made them more vivid Allowed for immediate, ad hoc creation of networks (“Here Comes Everybody” and “Smart Mobs”) Added more segments to networks, especially communities of interest and “just in time, just like me” groups Turned media making into a social activity and a network-building, network-sustaining activity Made it possible for “impersonal” organizations, enterprises to become nodes in people’s networks Created “consequential strangers” and “audience” as social network layers

27 Rise of Networked Individuals April 22, 201027 What technology has done for Networked Individuals. They have a different … Sense of information availability – it’s ambient and “I control the playlist” Sense of time – it’s oriented around “continuous partial attention” and then intense digging Sense of community and connection – it’s about “absent presence” as much as it is about “membership” – and it is portable Sense of the rewards and challenges of networking for social, economic, political, and cultural purposes – new layers and new audiences

28 Rise of Networked Individuals April 22, 201028 The dark sides of networked individualism Tech-induced isolation Tech-induced distractions – danger and diversions Tech-induced disclosure - loss of privacy Tech-induced social balkanization and extremism – bonding rather than bridging Tech-abetted failures of “information markets” Tech-abetted awful activities

29 Rise of Networked Individuals April 22, 201029 Why good social networks (and social networking) matter Healthier Wealthier Happier More civically engaged = better communities ----------------------------- Diversity matters – “bridging” is as essential as “bonding” social capital Size matters – networked individuals add to stores of social capital

30 Rise of Networked Individuals April 22, 201030 Thank you! Lee Rainie Director Pew Internet & American Life Project 1615 L Street NW Suite 700 Washington, DC 20036 Email: Lrainie@pewinternet.orgLrainie@pewinternet.org Twitter: http://twitter.com/lrainiehttp://twitter.com/lrainie 202-419-4500

Download ppt "THE RISE OF NETWORKED INDIVIDUALS Lee Rainie Director – Pew Internet Project Speech at University of Minnesota 4.22.10 Twitter:"

Similar presentations

On-line media tools for strategic communications purposes When using media tools for communication we try to use the latest technologies such us blogging,

On-line media tools for strategic communications purposes When using media tools for communication we try to use the latest technologies such us blogging,
NETWORKED CREATORS How users of social media have changed the ecology of information Lee Rainie Director – Pew Internet Project VALA Libraries Melbourne,

NETWORKED CREATORS How users of social media have changed the ecology of information Lee Rainie Director – Pew Internet Project VALA Libraries Melbourne,
HOMO CONNECTUS The impact of technology on people’s everyday lives Lee Rainie – Director Pew Internet Project University of North Florida November 5, 2007.

HOMO CONNECTUS The impact of technology on people’s everyday lives Lee Rainie – Director Pew Internet Project University of North Florida November 5, 2007.
PewInternet.org Networked Learners Lee Rainie, Director, Pew Internet Project 8.22.12 – Learning 2.0

PewInternet.org Networked Learners Lee Rainie, Director, Pew Internet Project – Learning 2.0
PewInternet.org Broadband: The Power of Adoption Lee Rainie, Director, Pew Internet Project 10.27.11 Hood River, OR

PewInternet.org Broadband: The Power of Adoption Lee Rainie, Director, Pew Internet Project Hood River, OR
Mobile is the Needle, Social is the Thread How Information Today is Woven Into Our Lives Radiodays Europe March 15-16, 2012 Barcelona, Spain Kristen Purcell,

Mobile is the Needle, Social is the Thread How Information Today is Woven Into Our Lives Radiodays Europe March 15-16, 2012 Barcelona, Spain Kristen Purcell,
BABY BOOMERS IN THE DIGITAL AGE Lee Rainie Director – Pew Internet Project Baby Boomer Summit – Ask the Analyst Chicago 3.19.10.

BABY BOOMERS IN THE DIGITAL AGE Lee Rainie Director – Pew Internet Project Baby Boomer Summit – Ask the Analyst Chicago
2.0 AND THE INTERNET WORLD Lee Rainie – Director Pew Internet Project Internet Librarian 2007 October 29, 2007.

2.0 AND THE INTERNET WORLD Lee Rainie – Director Pew Internet Project Internet Librarian 2007 October 29, 2007.
PewInternet.org How communities learn Lee Rainie, Director, Pew Internet Project 6.9.11 Black Hills Knowledge Network

PewInternet.org How communities learn Lee Rainie, Director, Pew Internet Project Black Hills Knowledge Network
PewInternet.org Universities in 2020: A technology perspective Virginia Tech Task Force January 28, 2011 Lee Rainie: Director, Pew Internet Project Email:

PewInternet.org Universities in 2020: A technology perspective Virginia Tech Task Force January 28, 2011 Lee Rainie: Director, Pew Internet Project
PewInternet.org The social media landscape Lee Rainie, Director, Pew Internet Project 9.20.11 Rita Allen Foundation

PewInternet.org The social media landscape Lee Rainie, Director, Pew Internet Project Rita Allen Foundation
DIGITAL NATIVES How today’s youth are different from their ‘digital immigrant’ elders and what that means for libraries 10.27.06 Lee Rainie Metro – NY.

DIGITAL NATIVES How today’s youth are different from their ‘digital immigrant’ elders and what that means for libraries Lee Rainie Metro – NY.
PewInternet.org The new landscape for civics and politics (especially in mobile) Voting Information Technology Summit - GeekNetNYC December 1, 2011 Lee.

PewInternet.org The new landscape for civics and politics (especially in mobile) Voting Information Technology Summit - GeekNetNYC December 1, 2011 Lee.
PewInternet.org The Rise of the e-Patient Understanding Social Networks and Online Health Information Seeking Lee Rainie, Director, Pew Internet Project.

PewInternet.org The Rise of the e-Patient Understanding Social Networks and Online Health Information Seeking Lee Rainie, Director, Pew Internet Project.
PewInternet.org How libraries add value to communities Lee Rainie, Director, Pew Internet Project 3.23.11 Computers in Libraries – Washington, D.C. Email:

PewInternet.org How libraries add value to communities Lee Rainie, Director, Pew Internet Project Computers in Libraries – Washington, D.C.
THE NEW DIGITAL ECOLOGY The growth and impact of the internet (and related technologies) Lee Rainie – Director Washington Web Managers Roundtable February.

THE NEW DIGITAL ECOLOGY The growth and impact of the internet (and related technologies) Lee Rainie – Director Washington Web Managers Roundtable February.
TRENDS IN HOW PEOPLE USE THE INTERNET Lee Rainie Director – Pew Internet Project Public Radio Program Directors Cleveland, Ohio 9.16.09.

TRENDS IN HOW PEOPLE USE THE INTERNET Lee Rainie Director – Pew Internet Project Public Radio Program Directors Cleveland, Ohio
How People Learn About Their Local Community in a Digital Age Canadian Security Intelligence Service Informing (In)Stability Conference February 21-22,

How People Learn About Their Local Community in a Digital Age Canadian Security Intelligence Service Informing (In)Stability Conference February 21-22,
PewInternet.org How libraries can serve networked individuals Lee Rainie, Director, Pew Internet Project 11.5.10 Tampa Bay Library Consortium

PewInternet.org How libraries can serve networked individuals Lee Rainie, Director, Pew Internet Project Tampa Bay Library Consortium
Americans and Mobile Computing: Key Trends in Consumer Research Government Mobility Forum December 7, 2011 Washington, DC Aaron W. Smith Senior Research.

Americans and Mobile Computing: Key Trends in Consumer Research Government Mobility Forum December 7, 2011 Washington, DC Aaron W. Smith Senior Research.

Similar presentations

Ads by Google