1. LIFE ONLINE The impact of the changing media ecology 6.7.06 Lee Rainie ThinkTank06 Seton Hall University

2. Experts and information gatekeepers are challenged

3. There is a libertarian backlash

4. Crackpot ideas gain circulation

5. New institutions form

6. Fights over intellectual property break out

7. New cultures of identity multiply

8. New languages arise BRB: Be Right Back JK: Just Kidding LOL: Laughing Out Loud LYLAS: Love You Like a Sister NP: No Problem OMG: Oh My God OTP : On the Phone POS: Parent Over Shoulder ROFL: Rolling on Floor Laughing TTYL: Talk to You Later YW: You're Welcome !-(Black eye !-)Proud of black eye #-)Partied all night #:-oShocked %*}Inebriated %+{Got beat up %-)Dazed or silly %-6Brain-dead %-\Hung over %-|Worked all night %\Hangover >>:-<<Furious

9. Boundaries between public and private break down

10. New professions emerge

11. Educational methods are changed

12. Elizabeth Eisenstein: “The Printing Press as an Agent of Change” in the 15 th Century

13. New media ecology June 7, 200613 Reality 1 Media and gadgets are ubiquitous parts of everyday life

14. New media ecology June 7, 200614 Home media ecology - 1975 Product Route to home Display Local storage TV stations phone TVCassette/ 8-track broadcast TV radio broadcast radio stereoVinyl album News mail Advertising newspaper delivery phone paper Radio Stationsnon-electronic Tom Wolzien, Sanford C. Bernstein & Co

15. New media ecology June 7, 200615 Home media ecology – now Product Route to home Display Local storage cableVCR TV stations phone/DSLTV Info wirelessradioDVD “Daily me” broadcast TVPCWeb-based storage content iPod /MP3server/ TiVo (PVR) Cable Nets broadcast radiostereoPC Web sites satellitemonitorweb storage Local news mailheadphonesCD/CD-ROM Content from express deliverypager individuals iPod / storageportable gamerMP3 player / iPod Peer-to-peer subcarriers / WIFIcell phonepagers - PDAs Advertising newspaper deliveryphonecable box Radio stationsPDA/Palmgame console game console paper Satellite radionon-electronicstorage sticks/disks Adapted from Tom Wolzien, Sanford C. Bernstein & Co

16. New media ecology June 7, 200616 Ball State: Media use on average day

17. New media ecology June 7, 200617 Reality 2 Gadgets allow us to enjoy media and carry on communication anywhere

18. New media ecology June 7, 200618 Mobile devices 73% of adults own cell phones 45% of teens own them

19. The communications Swiss Army knife Percentage of cell owners who use this feature now on their mobile phones Don’t use it now, but would like to have it Send and receive text messages35%13% Take still pictures28%19% Play games22%12% Access the internet14%16% Send / receive email8%24% Perform internet searches for things like movie listings, weather and stock quotes 7%24% Trade instant messages7%11% Play music6%19% Record their own video clips6%17% Get mobile maps4%47% Watch video or TV programs2%14%

20. New media ecology June 7, 200620 Mobile devices 55% of adults own digital cameras 43% of teens own them

21. New media ecology June 7, 200621 Mobile devices 43% of adults own video cameras 37% of teens own them

22. New media ecology June 7, 200622 Mobile devices 30% of adults own laptops 32% of teens own them

23. New media ecology June 7, 200623 Mobile devices 20% of adults own MP3 players ~40% of teens own them

24. New media ecology June 7, 200624 Mobile devices 11% of adults own a PDA or Blackberry 7% of teens own them

25. New media ecology June 7, 200625 Reality 3 The internet is at the center of the revolution

26. New media ecology June 7, 200626 Internet and broadband adoption 1996-2006 All internet - 147 mill. Broadband - 83 mill.

27. New media ecology June 7, 200627 Download music – 51% Share own creations – 33% Activities of young greatly outpace their eldersActivities of young are not as great as their elders For a full list of activities tracked by PIP please go to: http://www.pewinternet.org/trends/Internet_Activities_4.26.06.htm

28. New media ecology June 7, 200628 Reality 4 Multi-tasking is a way of life – and people live in a state of “continuous partial attention” --- Linda Stone

29. New media ecology June 7, 200629 Multitasking and attention deficits: What else were you doing when you last… Watched TV Listened to radio Read a newspaper Used the internet Talked on the phone Watched TV*9%38%17%54% Listened to radio 13*211630 Read a newspaper 4321*214 Used the internet 20172*19 Talked on the phone 57251418* Source: Forrester Research, 2004

30. New media ecology June 7, 200630 Kaiser Family Foundation, Generation M, March 2005

31. New media ecology June 7, 200631 Kaiser Family Foundation, Generation M, March 2005

32. New media ecology June 7, 200632 Reality 5 Ordinary citizens have a chance to be publishers, movie makers, artists, song creators, and story tellers

33. New media ecology June 7, 200633 33% of online teens share their own creations online, such as artwork, photos, stories, or videos Content creation

34. New media ecology June 7, 200634 32% have created or worked on webpages or blogs for others, including those for groups they belong to, friends or school assignments Content creation

35. New media ecology June 7, 200635 22% report keeping their own personal webpage Content creation

36. New media ecology June 7, 200636 19% have created their own online journal or blog Content creation

37. New media ecology June 7, 200637 Content creation 19% say they remix content they find online into their own artistic creations

38. New media ecology June 7, 200638 Steve Bartman’s journey

39. New media ecology June 7, 200639

40. New media ecology June 7, 200640 Reality 6 The internet is becoming a privileged information and communications medium and that changes expectations and behavior

41. New media ecology June 7, 200641 Expectations of internet users– 2002 Expect to find online Up-to-date news85% Basic government info82% Health / medical info81% Products and services info79% Locate a person58%

42. Total who used internet % relevant internet users who say int. played crucial / important role Overall growth > 2002 Bought a car (62.5 mill.) 29 million27% 17 million 21% Got more education / training for career (53 mill.) 35 million39% 21 million 50% Chose a school for me / my child (39.5 mill.) 27 million45% 17 million 55% Helped another with a serious illness (66.5 mill.) 33 million24% 17 million 55% Made major investment (56 mill.) 29 million29% 16 million 77% Internet use at major life moments

43. Total who used internet % relevant internet users who say int. played crucial / important role Overall growth > 2002 Found a new place to live (32.5 mill.) 16 million33% 11 million 25% Changed jobs (34 mill.) 14 million25% 8 million 17% Dealt myself with a major illness (26 mill.) 12 million26% 7 million 16% Got married (7 mill.) 3 million24% 1.6 million 63% Internet use at major life moments

44. New media ecology June 7, 200644 Reality 7 The mass market is fragmenting and heavy internet users are different consumers from lighter users and non-users

45. Fragmented media environment (% of all Americans who “regularly” go to news source: PRC People/Press)

46. Getting News on the Typical Day: Elite Broadband Users Versus the Rest (% of who say they get news from specific source ‘yesterday’) “High-powered” home broadband All other home broadband Local TV 59%54% National TV 5246 Radio 5347 Local paper 4335 Internet 7124 National paper 2114 Average no. of sources 3.02.2 Number of cases 395619 Source: Pew Internet Project December 2005 survey.

47. New media ecology June 7, 200647 Reality 8 Power, influence, and relations between media producers and consumers change in a “prosumer” world

48. Industrial Age Broadcast Model Information Age Many-to-many model Gary Brolsma New Jersey Walter Cronkite New York

49. New media ecology June 7, 200649 Reality 9 Social networks matter more and more in the “Long Tail” world and in a world where personal tagging is commonplace

50. New media ecology June 7, 200650 Amazon, Rhapsody/iTunes, Netflix Traffic Content 20%-40% of traffic or sales in the “long tail”

51. The Internet’s Role in Making an Important Decision What specific role did the internet play in the event for which the internet played an important or crucial role? For respondents who said the internet played a crucial or important role in buying a car, making a major investment, getting additional career training, choosing a school for self or child, or helping someone with a major illness or health condition. Help you find advice and support from other people 34% Help you find information or compare options 30 Help you find professional or expert services 28 Source: Pew Internet & American Life Project March 2005 Survey. The margin of error ±5% for the 560 respondents to this question.

52. New media ecology June 7, 200652 Reality 10 Everything will change even more in coming years

53. New media ecology June 7, 200653 The J-curve laws Computing power doubles every 18 months – Moore’s law Storage power doubles every 12 months – disk law Communications power doubles every 2-3 years with improvements in fiber optics and compression – Gilder’s law –Spectrum power is enhanced with efficiency improvements in spectrum allocation and use

54. New media ecology June 7, 200654 Smart mobs – Howard Rheingold

55. Digital age shifts in learning -- Brown and Duguid TEXT TEXT+IMAGE BEING TOLD (authority based) DEDUCTIVE (linear) DON’T KNOW WON’T TRY INFORMATION RICH NAVIGATION MEDIA DISCOVERY, EXPERIENTIAL BRICOLAGE + JUDGMENT (lateral) DON’T KNOW – LINK, LURK & TRY literacy John Seely Brown and Paul Duguid, Social Life of Information action reasoning learning

56. Life orientation moves from households to individual networks Wellman ’ s vision Individualized Networking Little Awareness of Context of Place Multiple Specialized Relationships Partial Membership in Multiple Networks Long-Distance Relationships More Transitory Relationships Online Interactions Linked with Offline More Uncertainty, More Maneuverability Possibly Less Caring for Strangers More Weak Ties

57. The Industrial Age education model the clueless, teacher-dependent pupil

58. Underlying world view, Industrial Age education Expert knowledge and processes Teacher Pupil Aides All other possible inputs from people, Institutions and info sources

59. The Information Age education model the net-savvy, well-connected, teacher-independent end-user

60. NET-SAVVY LEARNER my reference materials and texts my search engine my personal network my teachers my favorite research sites my peers my tagged research aids my online tutors qualityware & communityware Underlying world view, Information Age learner

61. New media ecology June 7, 200661 Thank you! Lee Rainie Director Pew Internet & American Life Project 1615 L Street NW Suite 700 Washington, DC 20036 Lrainie@pewinternet.org 202-419-4500