MM1950 Project Three – Team Development Group Members Calvin Canning Cara Eustace – Recorder Mei Butler – Facilitator Nadine Green - Presenter

Clothing Type And Target Audience Clothing type –Clothing for children ranging in age from newborn to ten years old Target audience –Children –Parents, relatives etc

Characteristics Of Target Audience Children –Look for trendy clothes and popular colors –Influenced by music, movies, television etc –Influenced by peers –Have no income – rely on parents/guardians –Ability to surf the internet

Characteristics Of Target Audience Adults with children or purchasing for children –Varying range of income –Varying range of education –Looking for practicality in clothing –Long lasting clothing

Characteristics Of Target Audience Adults with children or purchasing for children –Reasonable prices –Ability to surf the internet –Familiar with computers –Own a credit card for online purchasing

Assumptions Not Listed In The Scenario The products are cost friendly and of good quality Customers want to purchase online rather then visit the stores The customers have heard of the company or its website before or, they have found the site using a search engine Children would influence their parents to make the purchases

Storyboard One – Home Page Splash page – flash commercial Six blocks - show the types of images, colors and text that would appear throughout the animation Incentive to buy –Kids - pictures of famous children and bright colors and fonts –Adults – language like “quality clothing” and “reasonable pricing” A “skip flash” button would appear below the animation An enter button at the end of the animation Four links at the bottom of the page link to various seasonal clothing: spring, summer, winter and autumn

Storyboard Two – Secondary Page Top of page –Logo in top right hand corner –Company name appears in bright color font –Shopping cart option – informs viewer of preferred methods of payment –Links bar – home, about us, customer service, locations Informs viewer about the company, instructions for online transactions etc

Storyboard Two – Secondary Page Middle of page –Four colorful blocks displaying clothing available for each season –Each block contains four sub links: boys, girls, baby boys, baby girls –Clicking the sub links brings the viewer to a web page containing available clothing for each age category in the appropriate season

Storyboard Two – Secondary Page Bottom of page –Links bar - includes links for commitment to customer, policies, gift ideas, mailing lists and check out Informs viewer about shipping and refund policies, promotional mailing lists etc –Links to: frequently asked questions, terms of use, privacy, site map and a contact us link