1. SETTING UP OF E-COMMERCE WEBSITE
Module 5
SETTING UP OF E-COMMERCE WEBSITE

2. Setting up of an E-Commerce business means setting up a virtual store where people can shop and purchase online The following are the steps involved in setting up an E- Commerce business 1. Selection of Website Host 2. Choosing an E-Commerce Application 3. Arranging Internet Merchants 4. Develop User Friendly Website 5. Build Your Website

3. WEBSITE
A website is a collection of web pages (documents that are accessed through the internet) containing content such as text, images, video, audio, etc.

4. Components of a website
Web page - Home Page - A Link - Banner-

5. Banner Ads
Link

7. Purpose Served by a Website (Functions)
As a Receptionist
As a Sales Rep
As a Customer Service Rep
As a Tech Support
As a Library
As a Cashier and Store
As a Document Distribution Source

8. Website Development Process
1. Information Gathering
Purpose
Goals
Target Audience
Content
2. Planning
3. Design
4. Development
5. Testing and Delivery
6. Maintenance

9. Components of a Good E-Commerce Website
1. Product Information 2. Different Ordering Methods 3. Different Payment Methods 4. Shopping Cart with Tax Calculation 5. Guarantees 6. Privacy Policy 7. Security

10. Web Development and Web Design
Promotion of Website
Web promotion is the continuing process used by webmasters to promote and bring more visitors to a website.
Web Directory
Search Engine
Banner Ads
Article Directories
Classifieds
Social Networking Sites
Pay Per Click
Tutorial Sites
Viral Marketing
Blogs

11. Privacy Policy
A privacy policy is a statement or a legal document (in privacy law) that discloses some or all of the ways a party gathers, uses, discloses, and manages a customer or client's data. It fulfills a legal requirement to protect a customer or client's privacy. Personal information can be anything that can be used to identify an individual, not limited to but including name, address, date of birth, marital status, contact information, ID issue and expiry date, financial records, credit information, medical history, where one travels, and intentions to acquire goods and services. 

12. An ideal privacy policy should have the following features
Your Policy Should be written in plain readable language
Consider the policy to be the part of your site
Design the policy and publish it like the rest of your site
Make it short, friendly & Intuitive
It should be easily accessible throughout your site
Tell specifically, what information will be collected and what will be done with the information

13. Branding E-Commerce Business (E-Branding)
Website Name
Logo And Tagline
Website Design
Page Header Image
Copyright
Domain Name
Site Icon or Favicon

14. Loyalty Building in E-Commerce
Building satisfied and loyal customers is the key to success of any E-Commerce website. Loyal Customers will make repeated purchase from the Organisation. It is a well known fact that 80% of its business come from 20% of its customers.

15. Ingredients of Customer Loyalty Be Reliable Be Credible Be Responsive
Online loyalty or e-loyalty may be defined as “the deeply held intention to repurchase a preferred product or service consistently from an e-vendor in the future”
Ingredients of Customer Loyalty
Be Reliable
Be Credible
Be Responsive
KYC
Easy Ordering
Appoint and Train Good Employees

16. Elements of Branding
1.Brand Position It is the part of the brand that describes what your business does and for whom, what your unique value is and how customer benefits from visiting your site or buying your product or service 2.Brand Promise The brand Promise is the single most important thing that the website promise to deliver to its customers every time.

17. 3.Brand Personality Brand Personality is illustrate what the organization wants its brand to be known for. Think about specific personality traits you want your customers to use to describe your business 4.Brand Story The Brand story illustrates the Organization's history, along with how the history adds value and credibility to the brand 5. Brand Associations Brand Associations are the specific physical artifacts that make up the brand. This is your name, logo, colours, taglines, fonts, etc

18. Benefits of Branding websites
1. Recognition and Loyalty 2. Increase sales and Margins 3. Image of Size 4. Image of Quality 5. Image of Experience and Reliability 6. Multiple Products

19. Settlement
1. Credit Card Payment 2. Electronic Cheque Payment 3. Electronic Cash Payment 4. Cyber Cash Payment 5. Smart Card Payment

20. THE END