Publishing Principles and Practice ACP 2070, Semester 2, 2009 with Les Thomas

Major Types of Publishing Book Publishing Newspaper Publishing Magazine Publishing Internet Publishing Academic Publishing Corporate Publishing Government Publishing

The Book Publishing Process Stage 1: Stage 2: Stage 3: Stage 4: Preparation of Manuscript Pre-Press Printing Distribution and Marketing

Stage 1: Preparation of Manuscript Planning and Research Writing Editing

Stage 2: Pre-Press Bibliographic Data (ISBN into retail & library catalogues) Text Design and Layout Permissions (copyright clearances) Cover Design

Stage 3: Printing Traditional OFFSET Printing (500+ copies) DIGITAL Printing Binding

Stage 4: Distribution & Marketing Launch Distribution (agency or own company) Promotion (publicity & advertising) Evaluation

Revenue from Sales For $11 book GST $1 Retailer $4 Distributor $2.50 Publisher $3.50

Author’s Share of Revenue An author signed to a publisher usually receives a share of 10% of the RRP (recommended retail price) A publisher will usually pay an advance on royalties to the author of at least $5,000 For example: $1500 on signing contract, $1500 on delivery of manuscript and $2000 on publication

Vanity Publishers Run “Authors Wanted” ads Accept any manuscript no matter how bad Do not offer advances May not bind all books Their website is not a “distribution network” Vantage Press (USA) sued for fraud and misrepresentation

Independent Publishers

Major Publishers

Book Publishing Expectations Until about 2004, debut sales of 2-3,000 copies over two years were generally acceptable Sales of 3-5,000 copies in Australia can put your book on the bestseller lists Some publishers are now expecting 5,000 even 10,000 copies on debut

Set Text Could be called “Publishing Made Simple” Similar processes for big and small publishers Zines, blogs, own books Lateral approaches Future trends. END

Publishing Principles and Practice ACP 2070, Semester 2, 2008 with Les Thomas

Major Types of Publishing Book Publishing Newspaper Publishing Magazine Publishing Internet Publishing Academic Publishing Corporate Publishing Government Publishing

The Book Publishing Process Stage 1: Stage 2: Stage 3: Stage 4: Preparation of Manuscript Pre-Press Printing Distribution and Marketing

Stage 1: Preparation of Manuscript Planning and Research Writing Editing

Stage 2: Pre-Press Bibliographic Data (ISBN into retail & library catalogues) Text Design and Layout Permissions (copyright clearances) Cover Design

Stage 3: Printing Traditional OFFSET Printing (500+ copies) Modern DIGITAL Printing Binding

Stage 4: Distribution & Marketing Launch Distribution (agency or own company) Promotion (publicity & advertising) Evaluation

Revenue from Sales For $11 book GST $1 Retailer $4 Distributor $2.50 Publisher $3.50

Author’s Share of Revenue An author signed to a publisher usually receives a share of 10% of the RRP (recommended retail price) A publisher will usually pay an advance on royalties to the author of at least $5,000 For example: $1500 on signing contract, $1500 on delivery of manuscript and $2000 on publication

Vanity Publishers Run “Authors Wanted” ads Accept any manuscript no matter how bad Do not offer advances May not bind all books Their website is not a “distribution network” Vantage Press (USA) sued for fraud and misrepresentation

Independent Publishers Players

Major Publishers Christos’

Book Publishing Expectations Until about 2004, debut sales of 2-3,000 copies over two years were generally acceptable Sales of 3-5,000 copies in Australia can put your book on the bestseller lists Some publishers are now expecting 5,000 even 10,000 copies on debut

Set Text Could be called “Publishing Made Simple” Similar processes for big and small publishers Self-publishing as “punk” publishing Zines, blogs, own books Lateral approaches Future trends. END