1. A comparative analysis and proposal Prepared by: Autumn Rose White TWR 2000

2.   You:  Are Canadian  Have an established web-presence and fanbase  Don’t need a lot of marketing assistance  Wrote a black-and-white fictional novel (100K words)  Have rejected traditional publishing  Want to sell as many copies of your book as possible  Have a $5,000 budget Assumptions

3.  Services Price Relevance Return on investment Royalties vs. commission Control User reviews The good The bad The ugly Overview The Companies The Comparison

4.   Financial risk = control of the product  When self-publishing, you own the financial risk, and you control the product  Self-publishing companies give access to publishing expertise  Use their services to offset and complement your own strengths and expertise Self-publishing context

5.   Production:  Converting your writing into a sellable format  Editing, cover design, page formatting, printing copies, etc.  Distribution:  Getting your book onto physical/electronic shelves  National/international, and electronic or brick and mortar bookstores  Marketing:  Promoting your book  Website, publicist, book trailer, press release, etc. Self-publishing services

6.  Service comparison

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9.   Profit breakdown  How much of the profit is paid to you (royalties)?  How much of the profit is kept by the company (commission)?  Price control  Can you set your own retail price for your book?  Transparency  Is the company upfront about their cut of the profits? Return on investment

10.   Full control over price  Transparent breakdowns of profit  Commission: 20% (print) / 10% (digital) of profit  Royalty: 80% (print) / 90% (digital) of profit Return on investment comparison  No control over price without add-on service ($249)  No breakdown of profit provided  Commission: Not specified  Royalty: 25% of retail (increases to 100% of profit with add-on ($1,599))  Full control over price  Transparent breakdowns of profit  Commission: 15% (digital) of profit  Royalty: 85% (digital) of profit

11.   Black and white, digest-sized paperback with perfect binding; 100 pages long, publisher grade paper  Manufacturing cost estimated at $4.30 Commissions vs. royalties

12.   Readily available, well designed information  Good customer support  Good quality final paper-copy product  High priced, low-quality services  Poor customer service  Inaccessible/unpaid royalties  Aggressive salespeople  Lack of respect for copyright  High general satisfaction  Broad digital distribution  Formatting problems and slow customer support  Lack of statistical reports if price set to $0.00  Higher sales when dealing directly with vendors User reviews

13.   High number of positive reviews  Good range of relevant services (free and paid)  Good distribution  Best return on investment Recommendation  Significant concerns in user reviews  Good range of relevant services, but expensive  Lack of transparency  Lowest return on investment  Lowest degree of control  High number of positive reviews; some concerns  Limited range of relevant services  Excellent distribution  Second-best return on investment  No print services

14.  Questions?