1. Tap into profitable book sales sources right under your nose
SPECIALTY SALES:
Tap into profitable book sales sources right under your nose
By David welday

2. You must be the primary driver of your marketing efforts
If your not the biggest cheerleader for your message, don’t expect someone else to be
Its not about you- its about the value and benefit your message will bring to others

3. Focus on your most likely reader
Focus on your most likely reader. Which audience will benefit most from your message?
Hone in on the segment of your audience who will rave the most.
The key to creating market "buzz" and a viral aspect to your marketing is for others to tell their friends
Word of mouth is still the key to any great marketing campaign - unless you plan to spend a ton of money.

4. Be Clear on the value proposition for your message.
Why
How
What
Answer the “so-what?” question
Keep it simple
Repeat it as often as possible
Mine the distinctive –”the purple cow” of your message

5. Be Relentless
Do something everyday for at least a year.

6. Have a Marketing Strategy
What is your over-aching approach? Is it built on the message? The Offer? An external circumstance or event?

7. How will you get in front of your audience?
Marketing Plan
How will you get in front of your audience?

8. Budget
What are you willing
to spend?

9. Do you have a schedule and measurable benchmarks?
Timetable
Do you have a schedule and measurable benchmarks?
Speak on measurable goals

10. Explore all four primary sales channels
Event sales
Internet sales
Specialty sales
Trade Sales
It must provide some type of inspiration… Also, the vision is the only piece of this document intended to be shared with the outside world.

11. Test and Evaluate Do more of what’s working and stop doing what’s not.
You cant manage what you cant measure.

12. At least half of all books sold – are sold through non-bookstore markets
With limited shelf-space stores must focus on maximizing “inventory turn” which means best-sellers and in-demand titles.
On-line sellers don’t have space limitation but audiences don’t have the patience or incentive to do endless searches.

13. Start the process before your book is released!
All your marketing and sales begins with a well crafted product.
Choose a title, subtitle, cover design and text fit for your audience not what you like.
Solicit endorsements as soon as you have a clean manuscript.
Endorsements should be from a diverse sphere of cultural influence: political, entertainment, sports, government, education, business, spiritual.
Start the process before your book is released!
Profit

14. Identify influence
Identify the people of influence you know who have access to audiences.
Business leaders with lots of employees or affiliates‘
Businesses with a sizable prospect and customer bases
Radio stations, syndicates and programmers
Television stations, networks &programmers
Churches
identify the people of influence you know who have access to audiences.

15. Identify influence Denominations
Non-profit and charitable organizations
Catalogers & distributors (non-bookstore)
Non-bookstore retailers
Fairs, Conferences, Conventions
Schools: secondary, colleges & universities, seminaries
Periodicals, newspapers and other print and digital media
Associations and clubs
identify the people of influence you know who have access to audiences.

16. Be clear and compelling on how your book will help them.
What organizations would benefit by offering your book to their audience or market?
Promise
Vision
Target
If you can become something new and different, that people want and need, then you can win. Because you will not have any competitors.
Category

17. copies 25%-40% discount
copies 40%-50% discount
copies 50%-60% discount
1001 or more 60%-75% discount
not-returnable
Consumer pays shipping
Create a wholesale pricing structure and terms that work for you and your buyer.
Benefit

18. Consider custom “white label” editions
Customize the cover
Foreword or Introduction from their leader
Back of book advertising
Inserts

19. What other value can you combine with your specialty sales offer?
Offer to do a seminar, keynote, retreat, etc
Book signings or other event
Consulting, training or other services that you offer
Article excerpts, banner ads, eblasts or other promotions
What other value can you combine with your specialty sales offer?
Benefit
The next part of your brand strategy document is your brand personality. This is part of your corporate culture and part of your distinctive.

20. Prepare the flyer or other promotion they will use to sell or announce your book.
Have your contract or agreement prepared in advance
You or your publisher drive any customization that is included
Provide Jpeg files of artwork they need to announce and promote your book
Tee your “partners” up for success- do as much of the work for them as possible
Golf ?

21. Be Creative Think outside the box PRAY Go For It!
Think outside the box dialog…

22. Look for my newest book- How To Market Your Book!
Order your copy direct from us:
ahigherlife.com