INTRODUCTION TO PROGRAM EVALUATION By Lizzette Rojas, PhD and Flordeliz Serpa, PhD Non-Profit Evaluation & Resource Center, Inc. (NPERCI)

Lizzette Rojas, PhD Dr. Rojas has over seventeen years of experience in the area of evaluation research of health, education, and social services programs. She is the Chief Operating Officer of Non-Profit Evaluation & Resource Center, Inc.

Flordeliz Serpa, PhD Dr. Serpa is an accomplished researcher and program evaluator. She has applied her skills to organizations in both the public and private sectors. Dr. Serpa is the Chief Executive Officer of Non-Profit Evaluation & Resource Center, Inc.

Learning Objectives Learn about evaluation and evaluation research Learn about the evaluation process Be able to develop an evaluation plan Be able to determine appropriate evaluation designs

Definitions Evaluation Evaluation research Assessment Needs assessment

The Evaluation Process: Characteristics Systematic Empirical Logical Inductive Explanatory Specific Replicable and Valid

Stages In The Evaluation Process Goals and objectives Activity standardization Statistical model design

Stages In The Evaluation Process Data collection Data analysis Explanation of success level Recommendations

Categories Of Evaluation Relevance Progress Efficiency Effectiveness Impact

Principles In The Selection And Elaboration Of Variables Objectivity Verifiable Uniformity Specificity Pertinence Acceptability

The Evaluation Plan Introduction Conceptual framework Objectives Program description

The Evaluation Plan Measurable indicators Methodology Results Discussion Conclusions and recommendations

Evaluation Designs True-Experimental Designs Quasi-Experimental Designs Non-Experimental Designs Cost-Benefit Analysis Cost-Effectiveness Analysis

Critical Issues To Be Considered In The Evaluation Design Description of the organization Mission Short and long term goals and objectives Target population Description of the services

Critical Issues To Be Considered In The Evaluation Design Priorities of the organization Changes in the organization Current situation of the organization Available resources Flow chart of the organization

Suggested Readings Thinking About Program Evaluation by Berk and Rossi, Sage Publications, 1998Sage Publications Program Evaluation by John Owen, Sage Publications, 1999Sage Publications