Ministry for National Economy in CALYPSO – OFF2013 Dr Andrea Nemes Director General Tourism and Catering Department

2 Importance of Being Open to Social Tourism I. Social tourism benefits everyone – Beneficiary tourists: improvement of quality of life – Businesses: growth in revenues, better use of infrastructure and staff – Local people: more jobs, off-season jobs

3 Importance of Being Open to Social Tourism II. To encourage that the broadest possible parts of the society share in the benefits of tourism Great opportunities in the increasing number of European senior tourists Possibility for less-known, small or emerging destinations Encouraging the extension of the tourist season Increasing revenues from tourism Compliance with the objectives of the European Commission

4 Source: HCSO Growing Trends in the Inbound Tourism from Poland

5 Source: HCSO Strong Seasonality in Polish Inbound Tourism

6 Further Possibilities in Polish Inbound Tourism Now and also in the future close destinations are mainly preferred by Polish travellers Hungary has great potentials in Polish market in spa & wellness, cultural and city break tourism Favourable image of Hungary

7 Role of the Ministry for National Economy in CALYPSO – OFF2013 Governmental partner of HNRF Professional contribution to the success of the project Encouraging public-private cooperation Promoting the participation of DMO-s, local governments

8 Purposes of the Ministry’s Participation in the in CALYPSO – OFF2013 Strengthen international relations To provide an opportunity for all Hungarian destination To assist in the realization and sustainability of the project (study  join to STEEP/create other reservation site  develop tourist flow between Hungary and Poland) To provide best practice for further projects on social tourism The most effective use of EU funds

9 Ministry for National Economy Tourism and Catering Department Dr. Andrea Nemes Director General Thank you for your attention!