Enterprise Mobility ‘Mobile First’ strategy for your Business EMPOWERING BUSINESS TRANSFORMATION

Presentation Focus Trends shaping the growth of business mobile apps Making mobile apps work for your business Business apps, Responsive Web or Native ? Usability focus building mobile apps Managing Client expectations Challenges Case Studies EMPOWERING BUSINESS TRANSFORMATION

The Mobile Revolution Trends for 2015 and beyond By 2015 – Global Market for Enterprise Mobility projected to exceed $168 billion People who get online everyday 1.5 billion Desktop vs 5.5 billion Mobiles IoT (Internet of Things) to take center stage with mobility at its helm Mobile CRM apps to grow 500% by 2014 – Gartner Talent Acquisition in mobility space to increase in 2015 EMPOWERING BUSINESS TRANSFORMATION

The Mobile Revolution Enterprises are looking to invest in.. Consumer and Wearable Devices Security Cloud Employee/Consumer Facing Apps Asset Tracking Field Service Automation RFID MEAP (Mobile Enterprise Application Platform and… EMPOWERING BUSINESS TRANSFORMATION

The Mobile Revolution Enterprises are looking to invest in.. IoT Internet of Things It’s all about real world objects like cars, lights, coffee makers, washing machines etc. connected to the Internet that can be controlled. Examples… EMPOWERING BUSINESS TRANSFORMATION

What does all this mean for technology companies Mobilization of 4 billion people…. Talent Acquisition in mobility space to grow in 2015 Destination India Population with over 65% people below the age of 35, offering a cost effective destination for solutions and innovation in the mobility space EMPOWERING BUSINESS TRANSFORMATION

Making Mobile Apps work for your Business EMPOWERING BUSINESS TRANSFORMATION

Business Apps – Responsive or Native ? Responsive Design – Build one, fit all solution EMPOWERING BUSINESS TRANSFORMATION

Business Apps – Responsive Site or Mobile App ? ANSWER IS … DO BOTH Budgeting reasons apart… Responsive Site and Mobile App cover entire audience spectrum In-App drive Purchases drive 76% of all app marketplace revenues Go Responsive If the goal of being online is to be universally accessible from any device To take advantage of an organic presence through SEO EMPOWERING BUSINESS TRANSFORMATION

Business Apps – Responsive Site or App ? Responsive Design Mobile Apps Pros Pros Faster and easier to work and implement Full support from concerned App Stores. Can operate without Internet; Sync option a solution in such cases Better UX than any other mobile solution Stays on your Mobile menu as an icon Great user experience Single Code base – Build once, run across all devices Renders across any screen size i.e laptops, smartphones, tablets Reduces Maintenance Cost, Provides Flexibility and Control Adoption primarily with Top-Down scrolling approach Cons Cons Higher development cost to support different mobile platforms Cost of maintenance higher in comparison, updates needed for multiple mobile platforms Limited content presentation Lesser usability features as compared to an app EMPOWERING BUSINESS TRANSFORMATION

Usability – Providing a great Mobile User Experience Define UI Brand Signatures Identify Core User Stories Optimize UI Flows and Elements Great UI Engineering Enterprise Mobility Shaping Technology, Shaping Business

Usability – Providing a great Mobile User Experience Define UI Brand Signatures Identify Core User Stories Optimize UI Flows and Elements Great UI Engineering Enterprise Mobility Shaping Technology, Shaping Business

Customer Expecations Discussion during ideation stage Instrumental in developing a strategy to create application that meet expectations from a business and user perspective Discussion during ideation stage Wireframing and Prototyping Understanding Security Considerations if any Evolution Planning Reviewing Process regularly for adherence Enterprise Mobility Shaping Technology, Shaping Business

Thank You Finally… Mobility for All Banking Industry -> Mobile Payments Manufacturing -> Optimize Core Business Process Retail -> Augmented Reality – extend physical store to a virtual realm Travel -> Hotel, Travel Reservations on the move Business Transformation: From mobile apps to loyalty coupons to seamless content access, we help you achieve a customer-centric mobility transformation. Accelerating innovation: We co-create solutions tailored to your needs. Whether its mobile POS or Work Force Management, we’re your technology partner. Efficient Operations: Our Mobility services can change the way your employees work on the go, automate your processes and boost productivity. Thank You EMPOWERING BUSINESS TRANSFORMATION