1. @nmoneypenny Innovating New Products & Services with Enterprise Social Graphing: Naomi Moneypenny

2. @nmoneypenny Why I’m here… Chief Technology Officer at ManyWorlds, Inc. Internally responsible for our knowledge infrastructure – defacto CIO Run the engineering team for Synxi - machine learning engine for personalized knowledge and expertise discovery in SharePoint and other collaborative environments such as Yammer & Tibbr platforms. Chief Technology Officer at ManyWorlds, Inc. Internally responsible for our knowledge infrastructure – defacto CIO Run the engineering team for Synxi - machine learning engine for personalized knowledge and expertise discovery in SharePoint and other collaborative environments such as Yammer & Tibbr platforms. Passionate about user adoption and enterprise collaboration & innovation geek Technology forecasting and strategy manager at Shell, consulted at many Fortune 100 companies since Over 20 patents in adaptive systems Naomi Moneypenny n.moneypenny@manyworlds.com n.moneypenny@manyworlds.com 3000+ followers on Twitter 3+3 dogsAstrophysicist

3. @nmoneypenny What We Will Cover What Is Social Graphing? Why Is Social Graphing Relevant to the Enterprise? Apps Overview Use Cases: Innovating Products & Services The Future

4. @nmoneypenny Line chart showing Social > Email Line chart showing Social > Email SOCIAL NETWORKING EMAIL # users 2009 Sources: Comscore, Forrester Research Line chart showing Social > Email Line chart showing Social > Email time Time spent online PORTALS SOCIAL NETWORKING 2011 The Communications Technology Revolution Fueled by mobile technology, more people are now using social networking websites than email or web portals. time ›800 million Facebook users with over 100 billion connections ›300 million Twitter users with 1 billion tweets every 4 days ›488 million mobile devices v 417 million PCs shipped in 2011

5. @nmoneypenny Why Enterprise Social? 28 hours Time each week spent by knowledge workers writing e-mails, searching for information and collaborating internally 90% Proportion of companies that report some business benefit from them 70% Proportion of companies using social technologies 20-25% Potential improvement possible in knowledge worker productivity Source: McKinsey

6. @nmoneypenny Learning Revolution It’s all about adaptability – how efficiently we can change and learn, continuously The biggest companies in an industry have the largest chance of disruption Source: Deloitte “The ability to learn faster than your competitors may be the only sustainable competitive advantage.” - Arie de Geus, The Living Company

7. @nmoneypenny

8. Predicting Results

9. @nmoneypenny The Amazon Whisperer 150 Product Managers Scour Reviews on Amazon Create Products People Want 9 Figure Revenue 30% Growth http://www.fastcompany.com/3021229/chai m-pikarski-the-amazon-whisperer

10. @nmoneypenny Social Graphing isn’t new…

11. @nmoneypenny Open Graph Open Graph lets you integrate apps deeply into the Facebook experience, which increases engagement, distribution and growth.

12. @nmoneypenny Facebook Graph Search

13. @nmoneypenny Enterprise Social Graphing User DocumentsColleagues Customers & Partners Org Structure AppsLocation

14. @nmoneypenny Social vs. Enterprise Graph Just as Facebook is creating a social graph for people’s personal lives, mapping the connections between people, places, music and games Not just about relationships between people, it’s the relationships between people AND data. The Enterprise Graph shows how employees, content and business data are connected in the workplace.

15. @nmoneypenny Comment on Users Only two industries call customers ‘users’… Drug Dealers IT

16. @nmoneypenny OfficeGraph & Delve

17. @nmoneypenny Synxi.com – Discovery for SharePoint on premises, Office Graphing + Yammer

18. @nmoneypenny Tools

19. @nmoneypenny Apps – SharePoint (The Glue)

20. @nmoneypenny Apps – FAST (Enterprise & Beyond Search)

21. @nmoneypenny Apps - Yammer © ManyWorlds, Inc 85% Fortune 500 8 Million Users $1.2bn Pubic APIFeeds

22. @nmoneypenny Complementarity between Dynamics CRM and SharePoint Structured & Semi- structured Data Social Engagement & Collaboration Information Evolution & Storage Informal RulesEnterprise Search Across Teams & Domains Structured Relational Data Interactions, Activities & Tasks Information Generation & Analytics Formalized Processes Data Query & Filter Within Teams & Domains SharePoint CRM

23. @nmoneypenny Volume Variety Velocity Apps – Where does the data come from? Relational Data Big Data

24. @nmoneypenny Value Sources Making information transparent and usable at hight frequency Allow more accurate & detailed performance info Enabling segmentation of customers Optimize products and services

25. @nmoneypenny Apps: HDInsight http://www.windowsazure.com/en-us/documentation/services/hdinsight/

26. @nmoneypenny Use Case: Engine Performance for Engineering Team

27. @nmoneypenny Use Case: Sales & Marketing

28. @nmoneypenny Use Case: JIT Manufacturing Zara delivers new products twice each week to its 1,670 stores around the world. This adds up to more than 10,000 new designs each year

29. @nmoneypenny Influence: Mining social data outside the enterprise can help to feed & shape marketing Product discovery and virality. Should be reported in BI dashboards to SharePoint.

30. @nmoneypenny Opportunity for Value

31. @nmoneypenny The Imperative for the Enterprise is Recognized Machine learning is the most significant technology trend. Computers have to get smarter and anticipate. Kevin Turner, Microsoft COO, July 2012

32. @nmoneypenny Use Case: Personalized Discovery in the Enterprise

33. @nmoneypenny Machine Learning for SharePoint & Yammer

34. @nmoneypenny The Future Extension of relationships across the extraprise More disparate data streams can be fit into the context of decisioning re : Big Data Acceleration of feedback and iteration, consumer to engineering Opportunity space to create data rich apps to inform product/service innovation

35. @nmoneypenny Thank you! Naomi Moneypenny Questions, comments: n.moneypenny@manyworlds.com http://slideshare.net/manyworlds n.moneypenny@manyworlds.com www.Synxi.com @nmoneypenny (I will follow you back on Twitter)