1. 1© 2015 IBM Corporation Unlocking the power of the API economy Client Briefing Nov

2. 2© 2015 IBM Corporation Industry disruption has always been driven by technology and standardization The industrial revolution did not become a revolution without the standardization of manufacturing 1900 - 1920

3. 3© 2015 IBM Corporation And continues today, as companies find new ways to innovate, get closer to their customer and grow their business Tablets Connected Appliances Partners Websites Internet TVsSmartphones Game Consoles Connected Cars APIs Trillions 2018+ Websites Millions 1993 - 2000

4. 4© 2015 IBM Corporation Open APIs, standardized and designed to be easily accessible, are driving the next revolution in digital business Application Programming Interface APIs are pieces of software code that provide a set of technical specifications to efficiently interact with and ultimately integrate applications and business systems

5. 5© 2015 IBM Corporation Mobile Internet of Things Social Cognitive With APIs, businesses can capitalize on a foundation in cloud, analytics, mobile, social and security Analytics

6. 6© 2015 IBM Corporation Starting the journey to the new Cognitive Era Data is transforming industries and professions. By 2020, of new information will be created every second for every human being on the planet. 1.7 MB Data is of limited use to business until exposed by an API The world is being reinvented in code. By 2017, there will be connected things in smart homes, including appliances, smoke detectors and cameras. 1B 50% of B2B collaboration take place through web APIs Computing is entering a new Cognitive Era. Today, businesses in industries are applying cognitive technologies. 36 An average of 1.3B Watson API calls are made a month countries across 17

7. 7© 2015 IBM Corporation The API is the driving force behind most of the digital disruption happening right now Extends its shipping information to enterprise and mobile apps as well as partner e-commerce sites to improve customer engagement and brand awareness Works with more 165,000 developers around the world in their Citi Mobile Challenge to create the next generation of financial solutions Uses cognitive computing technology to quickly enroll more than 1 million patients into the clinical trials that best meet their individual needs Empowers unprecedented consumer choice and allows anyone to become hotel management

8. 8© 2015 IBM Corporation Getting started in the API economy Secure and Integrate across open ecosystems Create your strategy Monetize Build & manage world- class APIs Deliver exceptional experiences Scale expertise

9. 9© 2015 IBM Corporation Unlocking the real power of the API economy Unlocking the real power of the API economy: Exposing your core capabilities through an API to an ecosystem of developers, customers and partners, opening up entirely new opportunities for innovation, new revenue streams and expanded channels Transforming banking in India by exposing core assets and data to partners and consumers Rapidly expanding remote patient monitoring targeted towards specific customer sets Exposing services as APIs to drive mobile app innovation through an external developer ecosystem Accelerated solution delivery for reseller partners via APIs to drive revenue growth

10. 10© 2015 IBM Corporation Relationship Extraction Questions & Answers Language Detection Personality Insights Keyword Extraction Image Link Extraction Feed Detection Visual Recognition Concept Expansion Concept Insights Dialog Sentiment Analysis Text to Speech Tradeoff Analytics Natural Language Classifier Author Extraction Speech to Text Retrieve & Rank Watson News Language Translation Entity Extraction Tone Analyzer Concept Tagging Taxonomy Text Extraction Message Resonance Image Tagging Face Detection Answer Generation Usage Insights Fusion Q&A Video Augmentation Decision Optimization Knowledge Graph Risk Stratification Policy Identification Emotion Analysis Decision Support Criteria Classification Knowledge Canvas Easy Adaptation Knowledge Studio Service Statistical Dialog Q&A Qualification Factoid Pipeline Case Evaluation The Watson that competed on Jeopardy! in 2011 comprised what is now a single API—Q&A—built on five underlying technologies. Since then, Watson has grown to a family of 28 APIs. By the end of 2016, there will be nearly 50 Watson APIs— with more added every year. Natural Language Processing Machine Learning Question Analysis Feature Engineering Ontology Analysis IBM’s own API journey with Watson

11. 11© 2015 IBM Corporation Partner with IBM to master the API economy Strategy expertise Guiding our client’s every step on their journey in the API economy with a proven maturity model Industry and open community leadership Providing open platforms to build, manage, secure and integrate APIs Hybrid Integration Foundation The most integrated portfolio of products, services and tools to help our clients achieve all the benefits of the API economy Cognitive computing capabilities Accelerating the API and app development process

12. 12© 2015 IBM Corporation Join the conversation Visit us @ ibm.com/apieconomy and take an online self-assessmentibm.com/apieconomy Join us on Twitter @ #APIeconomy Contact us for a free consultation @ ibm.com/apiconsult

13. 13© 2015 IBM Corporation