 Our behavior is often characterized as “ human nature”.  In a culture that emphasizes our differences, we some times forget just how similar we are.

 Definition: the concept that there are a set of logical characteristic including ways of thinking, feeling and action that all normal human beings have in common.

1. To understand why people behave in a particular way: some are optimistic whereas some are pessimistic.

2- To understand individuals differences : no two people in an identical situation behave in a same way. It helps us to deal with individuals accordingly.

3- To understand why people works: Some people work for many and some for satisfying themselves. Learning human nature teaches how to motivate people and fulfill their potentialities.

4-To study the changes in the organization: Helps to bring a desired and voluntary change in the organization and also in individuals.

5-Help organization and individuals in mutually accepted in the excepted direction: Understand people and provide them with job.

 Individual differences in modern organization: 1- differences in physique ( physical differs). 2-differences in achievement(interest, skill and ability). 3-differences in intelligence(an ability to learn, remember, reciprocate of what on has already learned)

4- differences in interest: depending on culture,sex,social.

 Introduction:  Medicine and social are interlinked in their own special way with human behavior.  Health can not be separate from its social its social context.  Recently it has been observed that social and economic factors have as much influence on health status as medical intervention.

 It includes sociology, social psychology, social anthropology and economic ( social science ).  The term behavior science is applied and concerned especially to sociology, social psychology and social anthropology and they deal directly with human behavior.

 Definition: is the science of the study of human behavior at the level of their own self, other individuals, family and community members and resulting reaction on the dental health program.

 Components: Since human behavior is complex in nature, components of behavioral science include many areas of sociology, human physiology, psychology and anthropology.

 Each stage the life passes more or less evenly until there is a transition to a new stage.  In every stage there are difference experience according to the condition.

 Infancy ( 1-2 years)  Toddler (2-4 years)  Early school age (5-7 years)  Middle school age (8-12 years)  Early adolescence ( years)  Late adolescence (18-25 years)  Early adulthood ( years)  Middle adulthood ( years)  Later adulthood ( 50 and up)

1. Identification of positive and negative behavior of patient toward dental advice. 2. Understanding the mechanism, cause and results of specific behavior patterns in order to promote healthy dental practices. 3. Planning for short and long term behavioral changes among patients which will result in better dental care, promotion, curative and even rehabilitative dental care

 Thus, community-based dental health services have to be modified to include these social beliefs which are relatively cheaper.

 DEFINITION: the study of groups of individuals which form a society and how they interact and behave within themselves and the outcome of these.

 DEFINITION: the study of human behavior in terms of how, when, with, whom, where and why they behave the behave the why they do.

 Age and sex.  Intelligence and emotion.  Past experience.  Behavior when healthy.  Present environment.  Coping or managing problems.  Attitude.  Skills and habits.  Beliefs and culture.  Behavior during illness.  Independent of married.  Level of interest or motivation.  Emotional level

 In any dental health programs, it is important to determine what is normal behavior related to health. The question of what is normal is relative to what society expects you to do and this may conflict with your own present behavior.  If a behavior is a good for your program then promote it further.  If it is harmless then have it alone.  If it is harmful then you may need to change the behavior to suit a desired health program.

 Psychology behavior is different when an individual is alone as compared to when he/she is a group.

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