SEARCH ENGINE OPTIMIZATION

Search Engine Optimization (Concept) Search engine optimization (SEO) is the effort to modify a website or web page so that it will appear on the first page of results from search engines such as Google and Bing (Kruger P.50). Picture by

Search Engine Optimization The importance of (SEO) for business is growing every year. Search Engine such as Google are where consumers turn for information, whether on a computer, laptop, tablet or smartphone. Although competitor such as Bing and Yahoo! are solid alternatives, Google commands more than 80% of the world wide search engine market.

Why is SEO Important for Businesses? SEO can improve search engine’s results page. Increase traffic to your site SEO can also boots revenue generated by your site if you include ads. Picture by

Increasingly, social media sites such as Facebook, Twitter, Google+ & LinkedIn are important drivers for traffic. While social media has been credited with an increase in consumer interaction, marketers often forget that the goal of social media from a strictly sales perspective is to drive traffic to your company website. SEO & Social Media

How to Optimize your Site Include content-rich websites, with lots of links from other webpages, and keywords in the body, titles, description and metatags will rank higher than ones that lack relevant content, keywords, and links from other websites. Another effective way to optimize your site is to get lots of links from other websites in the form of search terms, rather than in the form of URLs (hyperlink a link). Add videos and allow clients to link the videos from their websites. This generates lots of traffic but even more importantly, this links to your website. Get a website listed on Google by submitting and maintaining a Google site map, which tells Google the URL of every page on your website.

SEARCH ENGINE OPTIMIZATION The Periodic Table of SEO Success Factors Taken from

Citations Goldsborough, Reid "Helping Others Find You on the Web." Teacher Librarian 40, no. 4: 74. Academic Search Premier, EBSCOhost (accessed September 20, 2013). Killoran, John B "How to Use Search Engine Optimization Techniques to Increase Website Visibility." IEEE Transactions On Professional Communication 56, no. 1: Academic Search Premier, EBSCOhost (accessed September 22, 2013). Kruger, John M "GET FOUND! SEARCH ENGINE OPTIMIZATION DEMYSTIFIED." Gpsolo 29, no. 3: Academic. Lam, Shawn "What You Need to Know About Video SEO." Eventdv 24, no. 10: Academic Search Premier, EBSCOhost (accessed September 23, 2013). MALAGA, ROSS A "Worst Practices in Search Engine Optimization." Communications Of The ACM 51, no. 12: Academic Search Premier, EBSCOhost (accessed September 21, 2013).

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