Amprobe NPI: IR-450 2012-2013. IR-450: 3-in-1 Infrared Thermometer, Laser Pointer, LED Flashlight Quick Troubleshooting capabilities that fit in your.

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Presentation transcript:

Amprobe NPI: IR

IR-450: 3-in-1 Infrared Thermometer, Laser Pointer, LED Flashlight Quick Troubleshooting capabilities that fit in your pocket Professional 8:1 Distance to spot ratio High quality laser pointer LED Flashlight What’s Different from IR-500? Aggressive lower price point $49.95 (removing non-contact voltage functionality) Safety is our #1 priority 100% Quality inspection at launch CALL TO ACTION: Sell the IR-450: 3-in-1 IR Thermometer IR-450 ships in a 5 pack display box. Automatically ships in display box if ordered in multiples of 5. Merchandising program in place August 2012 Buy 5 units get the display box AND tethered demo unit free Demo units to Amprobe reps and field sales during July 2012 Amprobe IR in-1 IR Thermometer, Laser pointer, and Flashlight *Replacing the Amprobe IR-500

Value Proposition Pocket size Higher optics than typical pocket IR (Professional 8:1 Distance to spot ratio) High quality laser pointer LED Flashlight Aggressively price point at $49.95 Marketing Tools 5-pack display box. Automatically ships in display box if ordered in multiples of 5. Merchandising offer. Buy 1 box (5 units) of IR-450 and get a free demo tether. Offer valid August 15 th 2012 to June 30, 2013 PROMO CODE: AMP2012IR450 Demo units for sales team start shipping July 23 rd with enclosed merchandising offer flyers How to sell the IR-450 Amprobe IR-450 Stocking offer

Stock Availability: June 23 rd, 2012 Order entry opens: June 29 th, 2012 Public Embargo: July 16 th, 2012 ATP at Launch: 5 days Demo unit availability: Yes Key Dates 7/5: NAM/RSM Communication 7/6: DSS Communication to reps and sales team (PA and presentation) 7/9: IR-450 live on 7/9: The Reporter announcement for IR-450 7/11: Live on Amprobe.com 7/16: Special edition channel announcement for IR-450 7/16: Tentative WebEx with sales team 7/20: DSR conference call 7/23: Demo units start going out this week 8/1: Mass end user eBlast US Communication Plan