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Published byJeremy Leonard Modified over 7 years ago
Sales Promotion Short term incentives, offered to customers to encourage buying
Types of Sales Promotions Trade promotions Consumer Sales Promotions Incentives Product Samples Promotional Tie-Ins Product Placement Loyalty Marketing Programs
Trade Promotions Slotting Allowances – cash paid to retailer for the costs of placing on shelves Buying Allowances – price discounts by manufacturer to the retailer Trade shows and conventions Sales incentives – rewards for selling products
Consumer Sales Promotions Premiums – low cost items given to customers at a discount or for free Include: Coupons – individual or program Factory packs or in-packs – free gifts placed inside package Traffic builders – give aways to come to a special event
Incentives Higher priced items earned and given out through contests Include: Sweepstakes Rebates
Product Samples Free trial size of a product Get at: Mall Door to door Mail In store or trade show Magazine
Promotional Tie-In Arrangement with other manufacturer to create additional sales for both parties Examples: Happy Meals Ford F150 Harley Davidson Edition
Product Placement Feature a product in TV shows or movies Example: Burger King Western Burger and The Apprentice
Loyalty Marketing Programs Reward customer for making multiple purchases aka Frequent Buyer Programs Examples: Coffee Cards Frequent Flyer Miles
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