1. Table of Contents Slug-Out Knock-out Driver Product introduction
Target users
Selling against the competition
Pricing and shipping information
Sales support materials
Promotions
Demo instructions

2. Versatile. Durable. Powerful.
Slug-Out Knock-out Driver
How We Win
Versatile. Durable. Powerful.
Don’t just buy another power tool! Enhance the one you have! 2

3. Slug-Out Knock-out Driver
KOMD1 Driver Only
KOM520A ½”-2”
KOM540A ½”-4”
Spice Up

4. Slug-Out Knock-out Driver
Target Users and Applications
Target Users
Applications
Electricians
Punching holes in electrical boxes in new and existing construction
MRO
Punching holes in electrical boxes in existing construction
Punching hole in machine control panels on assembly lines
Punching holes in metal and stainless steel cabinets
Punching holes in stainless steel sinks
Manufacturing
Punching holes in machine control panels
Punching holes for general assembly of heavy gauge steel items
Remodelers
Punching holes in existing electrical boxes for new runs
Punching holes in metal cabinets or appliances for retrofits
General Contractors
All of the above could pertain to general contractors

5. Slug-Out Mechanical Knockout Driver
Slug-Out Knock-out Driver
How We Win
Slug-Out Mechanical Knockout Driver
Features and Benefits:
Versatility: Works with any standard knockout set and draw stud
Industry Leading Durability: Delivers superior life in the toughest applications
Ease of Use: Dual drive allows you to drive from either side
Serviceability: Field replaceable draw stud
Launch: March 1st 2012
Versatility
Durability
Ease of Use
Serviceability

6. Selling Against the Competition
Slug-Out Knock-out Driver
How We Win
Selling Against the
Competition
How to sell against the competition

7. (With dual Drives the user can get into tight spots easily)
Slug-Out Knock-out Driver
How We Win Against Maxis
Versatility
Maxis:
Single drive
Serviceability
Maxis:
Special draw stud maxis only
GB:
Universal draw stud
GB: Dual drive
Easily replaced standard size
Bent has to send unit in for repair
(With dual Drives the user can get into tight spots easily)
Ease of use
Maxis:
Single drive
Durability
Maxis:
Male hex drive easy to wear and has to be replace at service station
GB:
Internal 3/8” square drive with easy to replace adapter
GB: Dual drive
(Easy to attach and drive also GB works with Impact Drivers Maxis does not) 7

8. Slug-Out Knock-out Driver
How We Win Against Greenlee
Ease of Use
Greenlee: Has to use a spacer in most applications and has trouble on larger holes
GB: Does what you need it to!
Cost
Greenlee Gator: Over $1000
GB KOMD1: $749
Why pay more and have to be locked in to a battery you don’t want?
Saves $$$
No Added Value
Greenlee: Only offers 2 kits
GB: Offers 3 kits
KOMD1 Driver Only
KOM520A ½”-2” Knockouts w/ Driver
KOM540A ½”- 4” Knockouts w/ Driver
Serviceability
Greenlee: Can not use continuously
GB: Does what you need it to!
(From Greenlee’s Operator’s Manual) 8

9. Slug-Out Knock-out Driver
How We Win Against Rector seal
Versatility
Rector Seal: Single drive
GB: Dual drive
With dual Drives the user can get into tight spots easily
Serviceability
Rector Seal: Special draw stud
GB: Universal draw stud
Durability
Rector Seal: Low quality/cost parts weaken life.
GB: High quality long life parts hardened steel
Ease of Use
Rector Seal: Male hex drive easy to wear and has to be replace at service station
GB: Internal 3/8” square drive with easy to replace adapter 9

10. Slug-Out Knock-out Driver
How We Win Against Hydraulics
Versatility
Hydraulics: Two people, unit size is larger
Mechanical: One person, compact light weight
(one person to hold knockout and one person pumps)
Serviceability
Hydraulics: Seals and hoses wear
Mechanical: No seals and field serviceable
Ease of use-
Hydraulics: Two people
Mechanical: One person
Cost:
Hydraulics: Labor and set up time of two people
Mechanical: One person minimal set up time 10

11. Slug-Out Knock-out Driver
Competitive Cross Reference 11

12. Contact Your Local Rep for Pricing
Slug-Out Knock-out Driver
Contact Your Local Rep
for Pricing

13. Sales Support Materials
Slug-Out Knock-out Driver
Sales Support Materials

14. Drive sales to distribution thru website
Slug-Out Knock-out Driver
Digital Media
Landing Page
Any distributor that will stock 5 of each kit in their inventory we will add a where to buy link on slug-out.com
All POP and packaging will direct customers to slug-out.com
Add domain name
Drive sales to distribution thru website 14

15. Contact Your local Rep to order
Slug-Out Driver
Sales Material
Sell Sheet
Sales Brochure
Contact Your local Rep to order

16. Mechanical vs. Hydraulic
Slug-Out Knock-out Driver
Videos
Description
Audience
Purpose
How to use
demo video
Reps
Distribution
End users
Education and Awareness
Timed video
Mechanical vs. Hydraulic
Show competitive advantage and productivity of product
Tool for the distributor tell the story at point of purchase
Still shot DVD loop
Tool for the distributor
Tell the story at point of purchase
Videos. Describe what is on each and names and location to access.
Videos will available to view and download at the following link by March 1st:
Customers can also view the videos from

17. A Call to action! Direct to end users
Slug-Out Knock-out Driver
Sales pull thru
Campaign: 4 s sent over February/March to all ABC and NECA Members.
Second Campaign: Sent in June
Target Newsletters:
Evergreen
ECM
A Call to action! Direct to end users

18. Slug-Out Driver
Merchandiser
Merchandiser will be available June 1st

19. Contact Your Local Rep for Promotions
Slug-Out Driver
Promotions
Contact Your Local Rep
for Promotions
Need promo codes. 19

20. Slug-Out Driver
Product Demos
Step 2: Tighten down step bit into chuck and drill pilot hole.
Step 1: Screw draw stud into driver
Step 3: Remove step bit and tighten 3//8” square drive adapter into chuck of drill
Step 4: Slide Die onto Draw stud and place into pilot hole
Step 5: Screw on punch to draw stud.
Step 6: Grip driver firmly and pull trigger on drill until punch bottoms out on die 20