The Power of and Social Media Marketing to Boost your Business presented by:

Are you making the most of social media and marketing tools to build your online brand and promote your business?

More than two-thirds of business leaders (68%) say they plan to integrate social media with their marketing efforts in 2012 according to a survey from StrongMail.social media marketing

A recent study commissioned by Microsoft shows that and social media usage are both up, 45% and 21% respectively.

+ Social Media = Marketing Powerhouse

How to Expand Your Business Connections Engage with customers daily Encourage customers to participate in or drive the conversations

How to Expand Your Business Connections Create interesting content in multiple locations Deepen and broaden your customer relationships

Why Should You Use as a Marketing Tool? FACT: marketing is one of the best technologies for connecting with customers and prospects 91% of Internet users between the ages of 18 and 64 send or read (eMarketer) FACT: marketing is cost effective ’s ROI was $43.52 for every dollar spent on it (DMA)

The Benefits of Marketing Build client base Maintain relationships Encourage repeat business Share valuable information

Why Use An Service Provider High Deliverability Manage Bounces Comprehensive Tracking/ Analytics List management and segmentation Hides subscriber list Social networking buttons

How Can I Build a Quality List? Permission-Based Marketing Valuable Contact List Keep your List Current

Build Your List Where You Connect Phone Calls Events or Meetings Place of Business Signature Web Site and Social Media

Build Your List with QR Codes QR(Quick Response) codes are scanned by smart phones People can join your list from their mobile phones

What Are Your Marketing Objectives? Increase brand awareness Up-sell or cross-sell Increase retail foot traffic Offer coupons/discounts

Use Pertinent Content to Meet your Objectives Share your expertise Use facts and testimonials Include links Offer discounts Encourage exclusivity Hold giveaways

Ways to Format Your Newsletters Promotions Announcements/Invitations

Branding s Consistently Try different formats, but keep the brand message clear Logo placement Consistent color scheme or flavor Cohesive graphic elements

Marketing Blunders Don’t: Try to scan a brochure Forget to proofread Use too many fonts or colors Forget to test your in different clients

Calling Your Audience to Action Calls to Action include: Links to click on Phone numbers to call Info to print Describe the Immediate Benefits What’s in it for your audience Why should they act now?

Getting s Delivered and Read Add a recognizable "from" line. Add compelling Subject line Add “Share” or “Like” buttons to your

+ Social Media = Marketing Powerhouse

Why Social Media? Social Media is changing marketing Facilitates word of mouth Engages two way conversations Extends your reach

Social Media: Marketing Opportunity Businesses and brands need to integrate social into their marketing. Campaigns that are not social run the risk of alienating a significant and growing market segment.

Elements of a Successful Social Media Strategy: Vision and Goals Target Audience Consistency

Four Social Media Marketing Tips

1. Create Customer Centered Content Make it relevant Use content that's conversational and personal Solve customer problems Encourage participation

2. Get Visual Pictures and videos can be even more effective than words when it comes to social networks.

3. Leverage Your Blog “Companies that blog generate 88% more leads per month than those who do not. Companies who blog have 55% more web site visitors.” -Hubspot

4. Integration with Include social icons in s Ask subscribers to share their Offer an incentive in your if people connect with you on other social platforms

4. Integration with Ask people to text their addresses to you in order to be added to your list In your blog posts, ask readers to join your list(and provide a link to do so)

Why Integrate? Extend your reach Grow your list Connect on multiple networks

The Social Media Chain Reaction

Getting Noticed Online Focus on engagement ( , social media) and creating interesting content Use your passionate customers to form the core of your and social media marketing efforts Always use and social in conjunction to expand your audience

Q and A Thank You!

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