Copyright © 2002 by Harcourt, Inc. All rights reserved. Topic 22 : Communication in Business (2) By Zhu Wenzhong

Copyright © 2002 by Harcourt, Inc. All rights reserved. State the 4 types of communication network State the 4 types of communication network State the 6 barriers to effective communication State the 6 barriers to effective communication State how to improve communication skills State how to improve communication skills LEARNING GOALS

Copyright © 2002 by Harcourt, Inc. All rights reserved. Types of communication network The cycle network The cycle network The chain network The chain network The wheel network The wheel network The connected network The connected network © PhotoDisc

Copyright © 2002 by Harcourt, Inc. All rights reserved. Types of communication network Sections or departments communicate with only two others. Sections or departments communicate with only two others. The network may occur between middle managers at the same level. The network may occur between middle managers at the same level. Decision making may be slow and poor as it lacks coordination. Decision making may be slow and poor as it lacks coordination. The cycle

Copyright © 2002 by Harcourt, Inc. All rights reserved. The cycle network Figure Figure © PhotoDisc

Copyright © 2002 by Harcourt, Inc. All rights reserved. Types of communication network One person passes information to others who then passes it on. One person passes information to others who then passes it on. It is a formal approach adopted by a hierarchical organization fro downward and upward communication. It is a formal approach adopted by a hierarchical organization fro downward and upward communication. But people at the bottom may feel isolated; lateral communication is not encouraged. But people at the bottom may feel isolated; lateral communication is not encouraged. The cycle The chain

Copyright © 2002 by Harcourt, Inc. All rights reserved. The chain network Figure Figure © PhotoDisc

Copyright © 2002 by Harcourt, Inc. All rights reserved. A person, group or department occupies the central position in the network. It is good at solving problems, such as regional sales networks with a regional manager. The cycle The chain The wheel © PhotoDisc Types of communication network

Copyright © 2002 by Harcourt, Inc. All rights reserved. The wheel network Figure Figure © PhotoDisc

Copyright © 2002 by Harcourt, Inc. All rights reserved. This network is the ‘all channel’communication system which may be used in small group workings. It can provides the best solutions to complex problems through brainstorming. But decision making is slow. The cycle The chain The wheel The connected network © PhotoDisc Types of communication network

Copyright © 2002 by Harcourt, Inc. All rights reserved. The connected network Figure Figure © PhotoDisc

Copyright © 2002 by Harcourt, Inc. All rights reserved. Barriers to communication The skills of the sender and receiver The skills of the sender and receiver Jargon Jargon Perceptions and attitudes Perceptions and attitudes Form of the message Form of the message Length of command or distance Length of command or distance Breakdown of the channel Breakdown of the channel Different cultures Different cultures …. …. © PhotoDisc

Copyright © 2002 by Harcourt, Inc. All rights reserved. Length of command or distance Figure Figure © PhotoDisc Vice president 63% General manager56% Plant manager40% Supervisor30% Workers 20% Board 100%

Copyright © 2002 by Harcourt, Inc. All rights reserved. Improving communication skills Improving sender skills Improving sender skills Improving receiver skills Improving receiver skills © PhotoDisc

Copyright © 2002 by Harcourt, Inc. All rights reserved. Improving communication skills By making persuasive presentations: emphasizing accuracy and simplicity, demonstrating self-confidence By making persuasive presentations: emphasizing accuracy and simplicity, demonstrating self-confidence By improving writing skills: clarity, readability, correct spelling and grammar, and logical and clear thinking By improving writing skills: clarity, readability, correct spelling and grammar, and logical and clear thinking By sending proper nonverbal messages: body languages showing respect, warmth, concern and a willingness to listen. By sending proper nonverbal messages: body languages showing respect, warmth, concern and a willingness to listen. Improving sender skills

Copyright © 2002 by Harcourt, Inc. All rights reserved. Improving communication skills By improving listening skills: Walking around regularly having conservations with employees, listening to people through gatherings By improving listening skills: Walking around regularly having conservations with employees, listening to people through gatherings By improving reading skills: Reading documents carefully and slowly, not limiting reading to your industry By improving reading skills: Reading documents carefully and slowly, not limiting reading to your industry By improving observing skills: observing and interpreting nonverbal communications By improving observing skills: observing and interpreting nonverbal communications Improving sender skills Improving receiver skills