Alcatel OmniPCX Office / SMEs’ communication challenge / Sales Marketing Ed 2 SMEs communication challenge

2 Alcatel OmniPCX Office / SMEs’ communication challenge / Sales Marketing Ed 2 The Challenge

3 Alcatel OmniPCX Office / SMEs’ communication challenge / Sales Marketing Ed 2  Communication needs are changing... voice is no more the dominant communication mean E-Communication challenge for SMEs “Popularity of and the Internet have totally changed communication needs of all businesses “ The Yankee Group “Voice equipment…Everything is changing Right before our Eyes” July 2000.

4 Alcatel OmniPCX Office / SMEs’ communication challenge / Sales Marketing Ed 2  The Challenge for SMEs : to manage increasing information flows coming from different networks and to optimize telecom equipment costs. E-Communication challenge for SMEs ”In the new e-economy, enterprise networks play a more-critical role than they have in the past. For SMEs, the challenge is to establish competitively advantaged links to customers, partners, suppliers and networked resources (i.e., ASPs), while finding ways to decrease TCO and minimise network staffing requirements.” Gartner Group Top Networking Opportunities for SMEs, Research Note 4 October 2000.

5 Alcatel OmniPCX Office / SMEs’ communication challenge / Sales Marketing Ed 2 Market Offer

6 Alcatel OmniPCX Office / SMEs’ communication challenge / Sales Marketing Ed 2 Current voice solutions  PBXs : Voice communication systems based on circuit switching architecture and proprietary Operating System.  IP PBXs : Voice communication servers with open Operating System (Windows NT or Unix) using standard packet switching infrastructure  PCBXs : Voice communication systems based on a PC architecture. Offer CTI and Unified Messaging solutions, Call center. Market offer for SMEs

7 Alcatel OmniPCX Office / SMEs’ communication challenge / Sales Marketing Ed 2 Market offer for SMEs “In the past, these devices have been stand-alone. Separate and distinct purchasing decisions were made for each one, resulting in smaller offices having the complexities of larger ones. “Office-in-a-box” technology integrates as much networking functionality as possible into a single device-reducing cost and complexity.” Gartner Group, Research Note 4 October 2000 Emerging Voice and data solutions e-Communication appliance. Voice, data and internet communication system, based on pre- configured server ready and easy to install. Designed as a stack or rack

8 Alcatel OmniPCX Office / SMEs’ communication challenge / Sales Marketing Ed 2 Market offer for SMEs PABXIP PBXPC BX E- communication appliance Architecture Circuit Switching Voice Reliable Proven Voice Only PC format Voice UM,CTI, Call center Scalability Obsolescence Server based Voice Single Infra Remote branches Dependant on data network Advantage Drawback Appliance based Voice, data & Internet All in a box Modularity Scope Overview

9 Alcatel OmniPCX Office / SMEs’ communication challenge / Sales Marketing Ed 2 Market offer for SMEs The distributor ‘s nightmare To distribute 4 products to get a full portfolio The distributor ‘s dream To distribute a single product and get a full portfolio

10 Alcatel OmniPCX Office / SMEs’ communication challenge / Sales Marketing Ed 2 Market offer for SMEs The Customer‘s nightmare to multiply the amount of equipment, networks & providers to get Voice, data and internet in the company The customer‘s dream to optimize TCO communication equipment for voice, data and internet.

11 Alcatel OmniPCX Office / SMEs’ communication challenge / Sales Marketing Ed 2 The Alcatel solution

12 Alcatel OmniPCX Office / SMEs’ communication challenge / Sales Marketing Ed 2 Market offer for SMEs OmniPCX Office The versatile e-communication appliance